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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in Spain.

System Rating value for metadata Displayed on Play Store Description Notes
ICAA APTA APTA Suitable for all audiences
7 7 Not recommended for children under 7 years of age
12 12 Not recommended for children under 12 years of age
13 13 Not recommended for children under 13 years of age
16 16 Not recommended for children under 16 years of age
18 18 Not recommended for children under 18 years of age
X Película X Restricted for under 18 years of age
UNRATED UNRATED Unrated content Unrated content isn't accepted in Spain.
false
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