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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in Mauritius and the United Kingdom for both movie and TV contents.

System Rating value for metadata Displayed on Play Store Description Notes
BBFC U U

Universal.

Suitable for all.

PG PG

Parental Guidance.

General viewing, but some scenes may be unsuitable for young children.

12A 12A Suitable for 12 years and older, must be accompanied by an adult.
12 12 Suitable for 12 years and older.
15 15 Suitable only for 15 years and older.
18 18 Suitable only for 18 years and older.
R18 R18 Restricted to 18 and older. To be shown only in specially licensed cinemas or supplied only in licensed sex shops.
UNRATED UNRATED Unrated content.
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