Merchant Center announcements + change log
- Recurring billing policy expansion: Prescription drugs
- Physical goods subscriptions expansion: Alcohol
- Policy update: Healthcare & medicines
- Promotion policy guidelines updates
- Shopping season is here: final checks for a successful holiday season 2025
- Melatonin policy update: Expanded availability for dietary supplements
- Policy update: Physical goods subscriptions
- Clarifying Misrepresentation policy for Shopping ads and free listings
- Introducing Merchant API
- Policy update: European Union political content
- Vehicle ads now available to advertisers in France and the Netherlands
- Update to the Dangerous products or services policy
- Email archive feature will be discontinued
- Enable AI-powered growth and insights
- Merchant Center product data specification update 2025
- Policy update: Vehicle ads will now accept RVs and Campers
- Conversion tracking is now renamed to key events
- Product Studio is now available in 15 new countries
- Policy update: Inconsistent language between the feed and the website
- Update to Political Content policy
- Update to Political Content policy
- Launching a new Google Shopping
- Video generation launching in Product Studio
- Amazon MCF integration announcement: Empowering retailers with enhanced shipping data
- Merchant Center Help Center now fully supports Merchant Center Next
- Vehicle ads have become available to advertisers in the United Kingdom
- Top tips to optimize for the holiday season and beyond with Google AI
- Merchant Center Next: Upgrading all retailers by September
- Policy update: British Columbia political content
- Policy update: Linked account suspension
- Manage your product data sources with ease!
- Product Studio country expansion and feature enhancements
- Policy update: Restrictions on promoting deepfake sexual content
- Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs
- Policy update: Brazil Political Content
- 2024 Merchant Center product data specification update
- Update: Loyalty program now available in Japan
- Incremental Feeds Deprecation
- Update to Product Ratings feed specification: Review ID required
- Policy update: Vehicle ads policy update
- Product Studio now available to merchants in Australia and Canada
- St. Patrick's Day themed templates available in Product Studio
- Policy update: Teeth whitening products
- Preserving metadata tags for AI-generated images in Merchant Center
- Vehicle ads have become available to advertisers in Australia
- Policy update: Inappropriate content Sensitive Events policy
- Policy update: Inappropriate content sensitive events policy
- Policy update: Incorrect value: identifier exists [identifier_exists] changing from disapproval to warning
- Policy update: Aggregators in the United States and Canada can now participate in vehicle ads
- Changes to Google Analytics attribution models in Merchant Center key event tracking
- Stand out on Google with the new small business attribute
- Policy update: E-juice is considered a dangerous product
- Policy update: Changes to the promotion of healthcare products in Brazil
- Policy update: Abusing the ad network
- Four ways to prepare for the holiday season
- Stay on top of trends with the Insights page
- Easily respond to real-time holiday demand with Smart Shopping campaigns
- Get discovered by deal seekers with new features for listing your promotions (U.S. only)
- Merchant Center upgrades to get your products in front of more holiday shoppers
- Video assets page is now available
- Country and country code expansion to regional availability and pricing (RAAP)