Policies and requirements
To use Merchant Center and its programmes, you'll need to follow certain policies and requirements. These articles cover topics like what type of products you can advertise, what language and currency you should use for each country, and what info your landing page should include.
Policies
- Shopping ads policies
- Free listings policies
- Demand Gen product ads format requirements
- Promotions policies
- Local inventory ads and free local product listings policies
- Google Customer Reviews policies
- Product ratings policies
- Vehicle ads policies (Beta)
- YouTube Shopping ads and app ads requirements
- Personalised advertising
Requirements
- Supported languages and currencies
- About landing page requirements
- Building trust with your customers
- About beta countries for Shopping Ads and free listings
- About compatible or refurbished third-party products
- Understanding Merchant Center country restrictions
- How Google uses key events data
- How Google uses Cost of Goods Sold (COGS) data
- Checkout requirements and best practices