Understand your performance
In Merchant Center, understand the performance of your product, shop and more:
- View key metrics on how your products, brands and more are trending over time.
- Monitor the performance of your shop's Business Profile on Google Search and Maps by tracking various metrics over a given time period.
- Learn about the most popular products and brands on Google and the current availability for your products.
To initiate a new request for business data that is not already available via the Merchant Center or Content API, please contact us via the Business User Data Availability and Access request form.
Note: To be able to access all performance reports, make sure that you have the 'Performance and insights' role assigned in Merchant Center.
- Track your product performance in Merchant Center
- Track your store's Business Profile performance in Merchant Center
- Track the performance of your online store in Merchant Center
- About Popular products in Merchant Center Analytics
- About Competitors in Merchant Center Analytics
- About Pricing in Merchant Center Analytics
- Create custom reports and dashboards in Merchant Center
- Set up conversion tracking in Merchant Center
- Use Google tag as a conversion source
- About conversion annotations
- About Summary in Merchant Center Analytics
- Set up purchase events for Google tag
- About the Merchant Center status dashboard
- Track your product performance
- About auto-tagging
- About attribution models
- About conversion window
- Get more clicks with Opportunities
- About Top Quality Stores
- About the Store Quality program
- Add or update your e-wallet payment method