Free listings allow customers to see products from your shop across Google.
Before you begin
Learn about showing your products free of charge on Google so that you're familiar with the requirements and various options. For example, enhanced listings on the Shopping tab require more product data submitted via Merchant Center feeds, and require you to comply with both policies for free listings and Shopping ads.
The Shopping tab (shopping.google.com)
Your enhanced listings can appear free of charge on the Shopping tab, offering visual experiences for customers who are searching for products like yours. Customers are directed to your online site to complete the purchase flow.
- This is available on mobile and desktop in all countries where the Shopping tab and an enhanced listing are live.
- Your in-store products may appear in free local listings on the Shopping tab if you've opted in. These free local listings let customers know that the product that they're searching for is available at your nearby retail shop. Your free local listing listing could include shop hours, directions, phone number, product price, product availability and approximate distance from the customer. This is available in most countries where the Shopping tab is live.
- Your Buy on Google products can also appear on the Shopping tab if you've opted in. This is available in the US.
Google Search (google.com)
Rich results can show alongside a search result when customers come to Google Search to find information about products, retailers and brands. It appears as a few lines of text with product information (price, availability, product reviews) to provide customers with more useful information.
- Available on mobile and desktop globally as a standard listing.
Popular products (clothing and accessories)
When customers use Google Search to shop for clothing and accessories, they often want to see more visual results. Your popular products in the
Clothing & Accessories category can be eligible to show in more visual listings, such as a product list carousel that matches the category and is relevant to the user's query. Customers can explore products offered by many brands and retailers, with links to retailer and brand sites to learn more.
- Available on mobile in the US only as a standard listing
Shopping knowledge panel
The Shopping knowledge panel is a search box that organises information for a specific product. This includes product details, offers from retailers who sell the product and product reviews. If your product data feed includes the product being searched, your product may be eligible to appear in this experience.
- Available on mobile and desktop in the US, Brazil, Japan, Mexico, Canada, Colombia, Argentina, India, Chile, Australia and South Africa as a standard listing.
Google Images (images.google.com)
When customers look for products and brands on Google Images, they may see images with a 'Product' label. This signals that the product in the image can be purchased. Customers will see rich product snippets (including price, availability, ratings and brand) under the image after they interact with it.
- Available on mobile and desktop globally as a standard listing
- Google Lens feature: Customers can also tap on the lens icon within an image to see a list of similar products. These product results can also contain a 'Product' label, to signify that the product can be purchased, and rich product snippets (i.e. availability). This feature is available on mobile and desktop globally as a standard listing.
When customers are watching a video on YouTube, they may see a list of products that can be purchased directly underneath the video. Additionally, if a customer searches for a specific retail product in YouTube they may see matching products in their YouTube search results. If your product data includes the product being viewed or searched, your products may be eligible to appear in these formats.
- Available on mobile in limited countries as an enhanced listing type with strong trust signals.