Return experiences can have a strong impact on customer satisfaction and retention. Use the return_rule_label
attribute to indicate which return rule from the return rule section in your Merchant Center account applies to your product, if any.
Using return rules can help to minimize return costs to you, for example, using the "refund without return" rule for low-value products to avoid shipping costs, or using the "special handling of returns” rule to manage large-item returns as cost effectively as possible. You can create both rule types in your Merchant Center account. After you've created rules, you can label your products with things like "refund without return" or "special handling" to match each new rule.
When to use
Optional for each product
return_rule_label
attribute to apply a label to individual products, such as products with returnless refund policies or products that require special return processing. You can create return rules and labels in Merchant Center under "Shipping and Returns". If you don’t need to apply a return rule label to a product, a standard return label will be generated when a customer returns the product.Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
Type | Unicode characters (Recommended: ASCII only) |
---|---|
Limits | Max 100 characters |
Repeated field | Yes |
File format | Example value |
Text feeds | return_rule_label |
XML feeds | <g:return_rule_label>my_label</g:return_rule_label> |
If you choose to use the Content API to add the return_rule_label
attribute, you’ll need to use the custom attributes feature.
File Format | Example entry |
Content API (JSON) |
"customAttributes": [ |
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
- Don't submit invalid unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. To help prevent encoding issues, submit files in a compressed format. Examples of invalid unicode characters include:
- Control characters (e.g., U+200D)
- Function characters
- Private area characters
- Surrogate pairs
- Unassigned code points
Examples
Products that do not use a return rule
Product | Skater dress |
title |
Skater dress - Black |
google_product_category |
Clothing & Accessories: > Clothing > Dresses |
return_policy_label |
my clothing return policy label |
return_rule_label |
[Leave blank] |
Products that use a different return rule
Product | Television |
title |
LG 86” Nanocell TV |
google_product_category |
Electronics > Video > Televisions |
return_policy_label |
my electronics return policy label |
return_rule_label |
Needs oversized freight returns |
Product | Computer monitor |
title |
Google Monitor Curved Display - 27 |
google_product_category |
Electronics > Video > Computer monitors |
return_policy_label |
my electronics return policy label |
return_rule_label |
Avoid return shipping cost products |
Need help? Click hereto contact Buy on Google support.