return_rule_label: Definition

Return experiences can have a strong impact on customer satisfaction and retention. Use the return_rule_label attribute to indicate which return rule from the return rule section in your Merchant Center account applies to your product, if any. 

Using return rules can help to minimize return costs to you, for example, using the "refund without return" rule for low-value products to avoid shipping costs, or using the "special handling of returns” rule to manage large-item returns as cost effectively as possible. You can create both rule types in your Merchant Center account. After you've created rules, you can label your products with things like "refund without return" or "special handling" to match each new rule.

When to use

Optional for each product

If you want to set one or more return rules for specific products or groups of products, use return_rule_label to apply a label to individual products, such as products with returnless refund policies or that require special return processing. You will create return rules, including the label for the return_rule_label, in the Merchant Center under Shipping and Returns. If you don’t need to apply a return rule label to a product, a standard return label will be generated when a customer returns the product.

A product can have more than one return rule label so the field can be repeated. If a product has both returnless refunds and special return processing labels, then returnless refunds will take priority.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type	Unicode characters (Recommended: ASCII only)
Limits	Max 100 characters
Repeated field	Yes

File format	Example value
Text feeds	return_rule_label
XML feeds	​<g:return_rule_label>my_label</g:return_rule_label>

If you choose to use the Content API to add the return_rule_label attribute, you’ll need to use the custom attributes feature.

File Format	Example entry
Content API (JSON)	"customAttributes": [    {      "name": "return_rule_label",      "value": "my return rule label"    }, ]

For format API information, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Examples