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Set up your tax information

Shopping Actions US + Shopping Actions France

This article explains how to set up your tax information for Shopping Actions.

Note: You’re required to set up your tax information if you are using Shopping Actions in the US. Google may request more information about your business if you’re using Shopping Actions in France. Make sure to review the settings requirements below.

Before you begin

You’ll need to set up your billing and payments information before setting up your tax information. Learn more about setting up your billing and payments

Keep in mind: As part of your payments set up, you’ll need to provide the legally-registered business name and the associated taxpayer identification number (TIN) as they appear on your tax return. The name and TIN (typically an employer identification number or social security number) you enter must also match the IRS records or the information will be flagged as invalid.

Form W-9 data is required during onboarding within the Payments section of your Merchant Center account. If you don’t provide the appropriate tax information it may result in payment disbursement holds or additional backup withholdings.


Set up tax identification number


  1. Sign in to your Merchant Center account.
  2. Click Payments on the navigation panel.
  3. Under Business Information, scroll down to “Payments profile” and click on the pencil icon  next to “United States tax info”.
  4. Click Add tax info or Update tax info.
  5. Answer the following tax form questions:
    1. Select Yes if you are a US citizen, US resident alien, US corporation, or a US partnership.
      Note: If you answer No, contact us to confirm your eligibility for the Shopping Actions program.
  6. Enter the following information on the “Form W-9 Tax Info” page according to your business’ W-9 form:
    1. Federal tax classification
    2. Your name as shown on your income tax return
    3. If applicable, your business name or disregarded entity name
    4. Permanent residence address
  7. Under “Part 1: Tax Identification Number”, enter your 9-digit TIN.
  8. Under “Part 2: Certification”, verify the following information:
    Only check the box under this section if your company has been notified by the IRS that you are subject to backup withholding taxes. If you check this box, Google is required to withhold 24% of your earnings, to be paid to the IRS.
  9. Enter your digital signature and click Submit.

How to check your verification status

You can view the status of your TIN verification under the “United States tax info” section of your Payments profile.

If your TIN verification comes back invalid it means the information submitted does not match what the IRS has on file. You should reach out to the IRS to request Form 147c, also known as an EIN Verification letter, to be issued to you.

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