Energy label image link [energy_label_image_link]

Use the energy label image link [energy_label_image_link] attribute to provide users with a link to an image of the energy label. When customers click on the energy efficiency class, for example, A++, the energy efficiency label will be displayed.

When to use

Optional The energy label image link [energy_label_image_link] attribute is optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU member states or Switzerland, consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2017/1369 and any other applicable local law. Sellers in the USA may want to consider the guidance set out in the Electronic Code for Federal Regulations.

For certain categories of products offered for sale online, for example, washing machines, the EU requires that retailers display an electronic version of the energy label and the consumer data sheet showing the correct regulatory data for the product.

Use this attribute, together with the consumer datasheet [consumer_datasheet], energy efficiency class [energy_efficiency_class], minimum energy efficiency class [min_energy_efficiency_class], and maximum energy efficiency class [max_energy_efficiency_class] attributes to provide customers with energy efficiency label information about your product.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type URL (including http or https), ASCII characters only, and RFC 3986 compliant
Limits  1-2,000 characters
Supported file formats GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), and TIFF (.tif/.tiff). The image's file extension should correspond to its format.
Repeated field No 
  Example entry
Text feeds

XML feeds



If you choose to use the Content API to add this attribute, you'll need to use the custom attributes feature.

  Example entry
Content API


"customAttributes": [
    "name": "energy_label_image_link",
    "value": ""

Learn more about the Content API for Shopping


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Use a stable URL. The URL that you include shouldn’t change unless your image moves or is replaced. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
  • Let us know when you've added or updated an image, so we can crawl the image and get it appearing in your ads and free listings as soon as possible



Product data for a dishwasher
Attribute Value
Title [title] Eco Friendly Dishwasher
Energy efficiency class [energy_efficiency_class] A++
Minimum energy efficiency class [min_energy_efficiency_class] A+++
Maximum energy efficiency class [max_energy_efficiency_class] G
Energy label image link [energy_label_image_link]
Consumer datasheet [consumer_datasheet] Brand name: My brand
Consumer datasheet [consumer_datasheet] Commercial code: ABC123
Consumer datasheet [consumer_datasheet] Number of place settings: 15
Consumer datasheet [consumer_datasheet] Energy efficiency class: A+
Consumer datasheet [consumer_datasheet] Energy consumption: 353 kWh/annum (265 cold water cleaning cycles)
Consumer datasheet [consumer_datasheet] Energy consumption standard cleaning cycle: 1,33 kWh
Consumer datasheet [consumer_datasheet] Weighted power consumption left-on mode: 0,51W
Consumer datasheet [consumer_datasheet] Weighted power consumption off-mode: 0,35W
Consumer datasheet [consumer_datasheet] Water consumption: 2050 liter/annum (256 cleaning cycles)
Consumer datasheet [consumer_datasheet] Drying efficiency class: B
Consumer datasheet [consumer_datasheet] Cycle time for normal program: 125 min.
Consumer datasheet [consumer_datasheet] Duration left-on mode: 14 min.
Consumer datasheet [consumer_datasheet] Noise level dB(A) re 1 pW: 46
Consumer datasheet [consumer_datasheet] Installation: Free-standing


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