[energy_label_image_link]attribute to provide users with a link to an image of the energy label. When customers click on the energy efficiency class, for example, A++, the energy efficiency label will be displayed.
When to use
[energy_label_image_link]attribute is optional, but you may be required to provide this information based on local laws or regulations. For example, if your products target any of the EU member states or Switzerland, consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2017/1369 and any other applicable local law. Sellers in the USA may want to consider the guidance set out in the Electronic Code for Federal Regulations.
For certain categories of products offered for sale online, for example, washing machines, the EU requires that retailers display an electronic version of the energy label and the consumer data sheet showing the correct regulatory data for the product.
Use this attribute, together with the consumer datasheet
[consumer_datasheet], energy efficiency class
[energy_efficiency_class], minimum energy efficiency class
[min_energy_efficiency_class], and maximum energy efficiency class
[max_energy_efficiency_class] attributes to provide customers with energy efficiency label information about your product.
Follow these formatting guidelines to make sure Google understands the data you're submitting.
|Supported file formats||GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), and TIFF (.tif/.tiff). The image's file extension should correspond to its format.|
If you choose to use the Content API to add this attribute, you'll need to use the custom attributes feature.
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
httpand comply with RFC 3986. For example:
Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an ampersand (
&), then replace it with
%26. If your URL contains a comma (
,), then replace it with
Make sure your URL can be crawled by Google. For example, ensure your robots.txt file is configured correctly. Learn more about robots.txt files.
Use a supported file format: GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp), and TIFF (.tif/.tiff). The minimum image size is 360 x 360px.
Use together with energy efficiency class
[energy_efficiency_class], maximum energy efficiency class
[max_energy_efficiency_class], and minimum energy efficiency class
You may also use together with the consumer datasheet
[consumer_datasheet]attribute, which provides detailed energy consumption data.
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Use a stable URL. The URL that you include shouldn’t change unless your image moves or is replaced. For example, don’t use URLs with timestamps or parts that could change each time you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
- Let us know when you've added or updated an image, so we can crawl the image and get it appearing in your ads and free listings as soon as possible
|Product data for a dishwasher|
||Eco Friendly Dishwasher|
|Energy efficiency class
|Minimum energy efficiency class
|Maximum energy efficiency class
|Energy label image link
||Brand name: My brand|
||Commercial code: ABC123|
||Number of place settings: 15|
||Energy efficiency class: A+|
||Energy consumption: 353 kWh/annum (265 cold water cleaning cycles)|
||Energy consumption standard cleaning cycle: 1,33 kWh|
||Weighted power consumption left-on mode: 0,51W|
||Weighted power consumption off-mode: 0,35W|
||Water consumption: 2050 liter/annum (256 cleaning cycles)|
||Drying efficiency class: B|
||Cycle time for normal program: 125 min.|
||Duration left-on mode: 14 min.|
||Noise level dB(A) re 1 pW: 46|
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