Onboarding Guide

Choose where your customers check out

While you create your Merchant Center account, you’ll be asked to select where you’d like your customers to check out - on your website, on Google, or at your local store. 

Checkout on your website

Enable product offers to show on surfaces across Google and let people find information about your products across various Google touch points with unpaid listings. Learn more about surfaces across Google

Benefits

  • Deliver rich information widely. Your detailed product information can appear on Google Search and other Google services.
  • Connect with customers where they are. Reach customers when they're searching for your products.
  • Increase your visibility. Drive traffic to your website for order fulfillment.

Read the policies you need to follow for this option

Checkout in your local store

Enable local surfaces across Google to show your store products in unpaid product listings across Google surfaces such as Google Search, Google Images, Google Maps, and Google Shopping (availability of listing types for each Google surface varies by country). Learn more

Benefits

  • Deliver rich information widely. Your detailed product information can appear on Google Search and other Google surfaces.
  • Promote your in-store inventory: Let local shoppers know that your store has the items they’re looking for, at the moment they search on Google. 
  • Connect with customers where they are. Reach customers when they're searching for your products.

Read the policies you need to follow for this option

Shopping Actions

If you’ve selected the US or France as the country for your business, you may be eligible to participate in Shopping Actions, which allows you to sell your products directly on Google. Learn more about Shopping Actions

Availability

Shopping Actions is available in the US and France.

Benefits

  • Promote customer loyalty: Let users know they can get items quickly and directly from your store or warehouse without shipping delays.
  • Appear across Google platforms: Improve the shopping experience with a frictionless experience across multiple Google surfaces. 
    • In the US, you can sell your products directly on Google.
    • In France, you can sell your products on shopping.google.fr and on Google Assistant.


Read the participation criteria to learn if Shopping Actions is a good fit for your business, and review the policies merchants need to follow when participating in the program.

You’ll also have the option to activate Google Ads and start a Shopping campaign after your account is active. To learn about getting started with Shopping ads, click here.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue