In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Onboarding guide

Set up product listings free of charge

A custom icon for Merchant Center Classic article header.

Show your products in listings on Google that are free of charge by selecting the option when you sign up for Merchant Center. Alternatively, click Growth in the left-hand navigation menu, then Manage programmes. Select 'Show your products in product listings on Google that are free of charge'.

Set up free product listings [infographic]


When you set your products up to show in listings on Google that are free of charge, you'll need to:

Step 1 Add your business information and verify your phone number
Step 2

Add your products to your product feed

Step 3

Verify your website

Step 4

Review your company information and Google's policies on unsupported content, and then tick the box to confirm

Step 5

You also have the option to:

When you've completed the steps that apply to you, click Activate to complete setup.

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