Google Merchant Center

product_detail [product_detail]: Definition

Use the product_detail [product_detail] attribute to provide technical specifications or additional details. You can describe any aspect of the product that is not explicitly covered by other attributes. This attribute provides shoppers with readable, structured data and enhances our ability to surface individual products based on user queries.

When to use

  • Optional for each product

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)

Sub-attributes

 Section name [section_name] (Optional)
Attribute name [attribute_name] (Required)
Attribute value [attribute_value] (Required)
Limits Section name: up to 140 characters recommended
Attribute name: up to 140 characters recommended
Attribute value: up to 1,000 characters
Repeated field Yes, up to 1,000
File format Example value
Text feeds General:Product Type:Digital player,General:Digital Player Type:Flash based,Display:Resolution:432 x 240,Display:Diagonal Size:"2.5"""
XML feeds <g:product_detail>
    <g:section_name>General</g:section_name>
    <g:attribute_name>Product type</g:attribute_name>
    <g:attribute_value>Digital player</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>General</g:section_name>
    <g:attribute_name>Digital player type</g:attribute_name>
    <g:attribute_value>Flash based</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>Display</g:section_name>
    <g:attribute_name>Resolution</g:attribute_name>
    <g:attribute_value>432 x 240</g:attribute_value>
</g:product_detail>
<g:product_detail>
    <g:section_name>Display</g:section_name>
    <g:attribute_name>Diagonal size</g:attribute_name>
    <g:attribute_value>2.5"</g:attribute_value>
</g:product_detail>
To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Each product_detail [product_detail] has three sub-attributes. They are section_name [section_name], attribute_name [attribute_name] and attribute_value [attribute_value].
    • section_name [section_name] is optional but recommended.
    • attribute_name [attribute_name] and attribute_value [attribute_value] are always required for each product_detail [product_detail] that you submit.
  • When submitting text feeds, make sure that you format product details correctly.
    • Each product_detail [product_detail] attribute must contain 2 colons to separate the three sub-attributes.The correct format is section name [section_name]:attribute name [attribute_name]:attribute value [attribute_value].
      • If there is no section name then the correct format is to start with a ":". As in the example below
        :attribute name [attribute_name]:attribute value [attribute_value]
    • Multiple product_detail [product_detail] values for a single product should be separated by commas.
    • If any of the sub-attributes contains a comma or a colon, you must enclose that sub-attribute in straight double quotes; any straight double quotes within that sub-attribute must be doubled.
  • Don't add information covered in other attributes or promotion text. Don't add information such as price, sale price, sale dates, delivery, delivery date, other time-related information or your company's name. Include this information with the other attributes such as sale price or delivery.
  • Only provide an attribute name and value when the value is confirmed. For example, for a food product, only provide 'Vegetarian=False' if it is confirmed the product is indeed not vegetarian, and not just because False is the default value for Boolean attributes.
  • Don't list keywords or search terms. Only list relevant details and specifications of the product.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Use sentence case when submitting values for the attribute. For example, use 'Focal length' rather than 'focal length' or 'Focal Length'.
  • Do not duplicate data within the attribute.
  • Do not use search engine optimisation (SEO) keywords.
  • Check for errors in grammar, spelling or capitalisation.

Examples

Here are some examples of the section_name and attribute_name combinations that you might include for different types of products. Note that this is not a comprehensive or exhaustive list. You are welcome to add additional properties when they are applicable to your products.

Clothing

Running shoes

  • product detail:
    • section name: Sustainability
      • attribute name: Material, attribute value: Recycled

Jacket

  • product detail:
    • section name: Sustainability
      • attribute name: Material, attribute value: Organic

Appliances

Clothes dryer

  • product detail:
    • section name: Sustainability
      • attribute name: Certification, attribute value: Energy Star

Mobile phones

An illustration with 3 different colors of one mobile phone
  • General
    • Dimensions
    • Integrated Components
    • Protection
  • Mobile
    • Technology
    • Band
    • Service Provider
  • Communications
    • Data Transmission
    • LTE Band
    • Wireless Interface
    • Bluetooth
  • Memory
    • RAM
  • Display
    • Sensor Resolution
    • Display Resolution
  • Battery
    • Capacity
    • Runtime details

Digital Cameras

Camera bundle
  • Body features
    • Sensor
    • Processor
    • Video
  • Lens System
    • Focal length
    • Aperture range
    • Note: Use the 'Lens System' section for different types of lens bundled with the camera. Make sure that you include the 'body only' camera in the same item group id to ensure that products are grouped correctly. For example:
  • Product 1 - Camera body only
    • id: camera1-body
    • item group id: camera1
    • product detail:
      • section name: Body features
        • attribute name: Sensor, attribute value: CMOS
        • attribute name: Processor, attribute value: ABCD Image Processor
        • attribute name: Video, attribute value: 1080p full HD 60fps
  • Product 2 – Camera bundle with body and 50 mm – F/1.8 lens
    • id: camera1-bundle-A
    • item group id: camera1
    • product detail:
      • section name: Body features
        • attribute name: Sensor, attribute value: CMOS
        • attribute name: Processor, attribute value: ABCD Image Processor
        • attribute name: Video, attribute value: 1080p full HD 60fps
      • section name: Lens system
        • attribute name: Focal length, attribute value: 50 mm
        • attribute name: Aperture range, attribute value: F/1.8
  • Product 3 – Camera bundle with body and 24–105 mm – F/4.0 lens
    • id: camera1-bundle-B
    • item group id: camera1
    • product detail:
      • section name: Body features
        • attribute name: Sensor, attribute value: CMOS
        • attribute name: Processor, attribute value: ABCD Image Processor
        • attribute name: Video, attribute value: 1080p full HD 60fps
      • Lens system
        • attribute name: Focal length, attribute value: 24–105 mm
        • attribute name: Aperture range, attribute value: F/4.0

Laptops

  • General
    • Operating System
    • Size
  • Processor
    • CPU
  • Memory
    • Flash
    • RAM
  • Battery
    • Technology
    • Capacity

Vitamins

  • General
    • Units
    • Directions
    • Ingredients
  • Nutrition Facts
    • Serving Size

Cosmetics

  • General
    • Instructions
    • Ingredients
  • Characteristics
    • Shelf life

Furniture

  • General
    • Item weight
    • Delivery weight
  • Additional Details
    • Capacity
    • Assembly info
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