About Shopping Actions insights

Shopping Actions US

Competitive pricing and expanded assortment are key to growing your business. Shopping Actions insights reporting shows you the competitiveness of your products, and may help you make changes to improve your performance.

This article explains Shopping Actions insights reporting benefits and uses.

Benefits

The Shopping Actions insights tab in Merchant Center includes 2 sections:

  • Competitiveness: The number of times your products won the buy box and your product price competitiveness against merchants selling the same products on Shopping Actions.
    Keep in mind: “Winning the buy box” means that you’re the default merchant for a product when customers add the product to their cart. For instance, buy boxes are displayed in search results and on the product detail page.
  • Opt-in recommendations: Products that you advertise on Shopping ads ordered by their potential to perform well on Shopping Actions if opted in.

You can download a copy (.csv) of the report by clicking the download icon in the top right corner.

How to use the competitiveness report

The competitiveness report shows you how your products are performing in comparison to the same products sold by other merchants.

Winning the buy box is one way to boost your performance on Shopping Actions. Buy box wins are influenced by a number of factors, including price competitiveness and shipping speed.

The report summary at the top of the page will provide key statistics to help you track and improve your performance. You can select the category you’d like to focus on to adjust the report summary.

  • Buy-box performance: The quantity of your products at each buy-box level over the last 7 days. Note that buy-box performance data is available only for some of your products: the report won’t provide buy-box performance if you’re the only merchant selling the product or if the product has received very low traffic.
    • High: products that won 66-100% of buy boxes
    • Medium: products that won 33-66% of buy boxes
    • Low: products that won 0-33% of buy boxes
  • Causes of buy-box losses: The main cause of your product’s buy-box losses over the last 7 days.
    • Shipping too slow: Shipping speed was likely the main cause.
    • Pricing too high: Price (including shipping cost) was likely the main cause.
    • Both: Both shipping speed and price were likely the main causes.
    • There may be other causes for your buy-box losses not included in the report.
  • Buy-box week-over-week changes: The quantity of your products whose buy-box wins:
    • Decreased this week compared to last week (for example products that were at High 7 days ago and now at Low)
    • Increased this week compared to last week (for example products that were at Medium 7 days ago and now at High)

Click on the causes to see which products could benefit from a lower price or faster shipping. This will apply a filter to the table. You can then look into your top opportunities by sorting by Page view score. This will help you identify the most popular products on Shopping Actions.

Note: Changing your price or shipping speed doesn’t guarantee to win the buy-box.

To get the most from the competitiveness report, select the products with low or medium buy box wins. Low or medium wins may mean that you weren’t price competitive in the last 7 days. For that set of products, check to see if your prices are still not competitive (in other words, check to see if your current price is higher than the current lowest competitor price). If so, then consider adjusting your price. This may improve your buy box wins for these products. Keep in mind, lowering your price does not guarantee you’ll win the buy box, but it may help.

Note: This report does not account for items that are only available in certain regions (for example, fulfilled from local stores or fulfilled by Google).

Data is available in the following views:

  • Product
  • Category (1st level and 2d level)
  • Brand
Product view
Metric Definition
Buy box wins last 7 days Buy box wins shows if your product won the buy box in the last 7 days:
  • High: your product won 66-100% of buy boxes
  • Medium: your product won 33-66% of buy boxes
  • Low: your product won 0-33% of buy boxes
Cause of buy-box losses

The main cause of your product’s buy-box losses over the last 7 days. Addressing the cause is likely to result in better buy-box performance.

  • Shipping too slow: Shipping speed was likely the main cause.
  • Pricing too high: Price (including shipping cost) was likely the main cause.
  • Both: Both shipping speed and price were  likely the main causes.

Note that there may be other causes for your buy-box losses.

Page view score A score between 0 and 100 that ranks your product’s page views (on Google Express relative to the most popular product in your inventory). A score of 100 represents your product’s highest sales opportunity.
Sales last 30 days Your total sales on Shopping Actions within 30 days from when this report was last updated
Your current price Your price when this report was last updated
Current lowest competitor price The lowest price that another merchant was selling this product for on Shopping Actions when this report was last updated. Lowest competitor price is only available when you have the product in stock.
Price difference The percentage difference between your price and current lowest competitor price. A positive value means your price is above the lowest competitor price. A negative value means your price is below the lowest competitor price.
Category or brand view
Metric Definition
Low buy box products The number of products that are not consistently appearing in the buy box
Sales last 30 days Your total sales on Shopping Actions in the last 30 days.
Total products Number of products you’re selling on Shopping Actions for a given brand or category.
Avg. price difference Average difference between your price and the lowest competitor price within this brand or category, weighted by your traffic for each product on Shopping Actions

How to use the opt-in recommendations report

The opt-in recommendations report shows products that you advertise on Shopping ads ordered by their potential to perform well on Shopping Actions if opted in.

Data is available in the following views:

  • Category (Level 1 and Level 2)
  • Brand
  • Product
Product view
Metric Definition
Potential on Shopping Actions An estimate of how an item would perform if you choose to sell it through Shopping Actions. This potential is determined by the sales potential for the item. If you rank your products by potential on Shopping Actions (in descending order), the first product (flagged as high potential) may have a higher potential compared to those ranked below that are also flagged as high.
Your current price (on Shopping Ads) Price of the product submitted in your product data feed when this report was last updated.
Current lowest competitor price The lowest price that another merchant was selling this product for on Shopping Actions when this report was last updated. Lowest competitor price is only available when you have the product in stock.
Price difference Percentage difference between your price on Shopping ads and lowest competitor price on Shopping Actions. A positive value means your price is above the lowest competitor price. A negative value means your price is below the lowest competitor price.
Category or brand view
Metric Definition
High potential products Number of products that are likely to perform well if you choose to sell them through Shopping Actions. This recommendation is determined by the sales potential for these items.
Products not on Shopping Actions Total number of products that you haven’t opted to sell on Shopping Actions.
Avg. price difference Average difference between your price on Shopping ads and the lowest competitor price on Shopping Actions within this brand or category, weighted by the traffic of your products on Shopping ads.
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