Get started with Shopping Actions

Review and publish your store

Shopping Actions US + Shopping Actions France
Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here
This article only applies to you if you operate in the United States and began onboarding prior to 23 July 2020, or if you operate in France. 

Review your storefront

Once you’ve finished all required set-up steps, review and preview your store on Shopping Actions to make sure your products are all showing up as expected and your logos display as expected.

Additionally, it is recommended that you add several items to your cart to make sure tax, if applicable, and shipping amounts are accurate.

To review your store, click Review my storefront in the Review section. Once you’ve confirmed your information is accurate, navigate to the Review section and then Request final validation.

Publish your storefront

After you request validation for your storefront, you’ll receive an email from Google after a few days, letting you know it’s time to publish your store or any changes you need to make first before you launch.

Important: It can take up to 24 hours for your store to appear on Shopping Actions.

To publish your store:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then select Shopping Actions setup under “Tools”
  3. Click Publish storefront.
Note: All retailers that are new to Shopping Actions start at a daily order cap until we observe the stability of certain metrics - such as fill rate and on-time delivery. If the order cap is reached, your inventory will not show on Shopping Actions for that day. Once you’re performing at or above our Google Retailer Standards, we’ll lift the order cap.
In addition, all retailers in France must pass an operational performance test to confirm you’re providing an excellent customer experience that meets our policies and standards for Shopping Actions. Learn more about customer experience testing (France only)
  • We strongly recommend that you publish your store Monday through Thursday during normal business hours so you can properly handle any new order volume.
  • Avoid sending any order-related emails to your customers for transactions made through Google.
  • Make sure your team is trained to recognize Shopping Actions packages.

Need help? Click here to contact Shopping Actions support.

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