About shipping policies for Shopping Actions

Shopping Actions US + Shopping Actions France

Using Shopping Actions, you can ship directly from your warehouse or central shipping hub. Shopping Actions shipping policies are intended to ensure timely updates and positive customer experiences. This article outlines the policies to be followed when shipping products to your customers. Learn more about Shopping Actions

For more information on how to set up shipping, skip to how to set up your shipping and taxes.

You may only participate in Shopping Actions if the shipping services for your website are compatible with those of the program. Your configured shipping settings must apply to all offers on your website, including those you offer through Shopping Actions. If you don't have a website or any type of e-commerce, you may still be able to participate in Shopping Actions. Learn more about Shopping Actions integration


Choose shipping services with short transit times

10 days is the maximum transit time allowed in the settings.

However, we strongly recommend aiming for a lower transit time in accordance with your carrier contract as this can be a decisive purchase factor for users. Learn more about estimated delivery time

Handling time

It is recommended that your handling times do not exceed 4 days.

We however strongly recommend having a shorter handling time. This time will be added to your overall shipping time and may represent a serious brake on your customers’ purchase decision.

Orders that aren't shipped within 3 days of your handling time may be canceled automatically. For example, if you have a handling time of 2 days, and you don’t ship your orders within 5 days from when they are placed, they will be cancelled. Note that you are responsible for the cost of an item when a canceled item has been shipped to the customer. To ensure a good customer experience, make sure your handling times are accurate.

Tracking numbers

When you mark your items as shipped you must provide a valid tracking number to the customer within 1 day of shipment.

Supported carriers

  • bpost
  • chronopost
  • colissimo
  • cxt
  • deliv
  • dhl
  • dpd
  • dynamex
  • ecourier
  • emsy
  • fedex
  • geodis
  • google
  • gls
  • gsx
  • lasership
  • mpx
  • ont
  • ontrac
  • uds
  • ups
  • usps

Packaging recommendations (US only)

Follow these recommendations when packaging your orders:

  • If the customer is not on your marketing list, don't provide marketing inserts in packages.

Packing slips

To ensure a positive customer experience, all packing slip information should include:

To avoid customer confusion or misinformation, less comprehensive packing slips should not include:

  • Price information
  • Return instructions that direct customers to contact the merchant
  • Merchant customer support information

Note: If you are unable to update the above information on your packing slips, you can send shipments without including any packing slip at all, but this is not recommended.

Unsupported shipping options

The following shipping options are not supported with Shopping Actions purchases:

  • Additional shipping information or freight deliveries: Google can't collect information from customers regarding the need for scheduled deliveries, liftgates, white glove service, or other recipient-specific differentiation. Items that need to be shipped by freight are not supported.
  • Dynamic shipping costs: Google can't support shipping costs that change dynamically based on the origin of the shipment, or costs that differ based on residential or commercial delivery addresses. Likewise, membership-based shipping pricing (for example, ShopRunner) is not supported.
  • Curbside delivery (US only): Google does not currently support the curbside delivery of items purchased through Shopping Actions.
  • Unsupported delivery destinations:
    • US: Google does not currently support delivery to PO boxes, APO/FPO boxes, Alaska, Hawaii, or Puerto Rico.
    • France: Monaco and French overseas territories (DOM TOM).

Understanding estimated delivery date

Estimated delivery date is the “arrives by” date that customers are shown when checking out. This value is calculated as “maximum handling days + maximum transit days.” Estimated delivery date is calculated using days, and also takes order cutoff time into account.

Here is an example of what estimated delivery date might look like with the settings below in Merchant Center:

Order placed after the cut-off of 3 p.m. EST
0 - 1 handling days
3 - 5 transit days

Minimum estimated delivery date: 7 calendar days

Maximum estimated delivery date: 9 calendar days
Day of order Day of week Status Day of order Day of week Status
Day 1 Wednesday Order placed Day 1 Wednesday Order placed
Day 2 Thursday Handing time Day 2 Thursday Handing time
Day 3 Friday Transit time Day 3 Friday Transit time
Day 4 Saturday No action Day 4 Saturday No action
Day 5 Sunday No action Day 5 Sunday No action
Day 6 Monday Transit time (including Delivery day) Day 6 Monday Transit time
Day 7 Tuesday Transit time Day 7 Tuesday Transit time
Day 8 Wednesday Delivery day Day 8 Wednesday Transit time
      Day 9 Thursday Transit time
      Day 10 Friday Delivery day
If a customer places an order at 8 p.m. EST on Wednesday, at checkout, they’ll see “arrives by the following Friday.” Since the customer missed the daily order cutoff, the delivery estimate doesn’t begin calculating until the following day. Then, Shopping Actions uses the maximum handling and delivery range to calculate the arrival date (not including weekends or holidays). Keep in mind that while Merchant Center will show you a range of delivery days, the customer will see the nine-day estimate to account for any potential issues that arise during processing and shipping.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue