Buy on Google commissions rates

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Note that the Buy on Google program in France will be ending on December 7, 2021.

As a Buy on Google retailer, part of your participation agreement includes commissions taken by Google on products sold through Buy on Google. Commission calculation is based on a product’s category as determined by Google at the time of sale. Different commission rates are applied depending on a product's category or subcategory as listed below. You can view your monthly commissions in your Merchant Center settlement report.

Commission rates

Product Category Sub-Category Commission Rate
Animals & Pets Animals & Pet Supplies 12%
Dog Food, Cat Food, & Cat Litter 12%
Apparel & Accessories Apparel & Accessories 12%
Luggage & Bags 12%
Shoes, Handbags, & Sunglasses 12%
Baby & Toddler Baby & Toddler 12%
Baby Food, Wipes, & Diapers 12%
Beauty None 12%
Business & Industrial None 11%
Consumer Electronics Cameras, Optics, & Photography 7%
Consumer Electronics 7%
Electronics Accessories 12% for the portion of the total product price up to and including $100; and 7% for any portion of the total product price greater than $100
Personal Computers 6%
Software & Video Games 12%
Video Game Consoles 7%
Collectibles Collectible Coins 9%
Entertainment Collectibles 12%
Sports Collectibles 12%
Gift Cards None 12%
Grocery Beverages 7% for products with a total price of $15 or less; and 12% for other products
Food & Grocery 7% for products with a total price of $15 or less; and 12% for other products
Health & Personal Care None 12%
Home & Hardware Building Materials 12%
Furniture 12%
Hardware 12%
Household Supplies 12%
Home & Garden 12%
Kitchen & Dining 12%
Major Appliances 8%
Tools 11%
Hobbies & Leisure Costumes & Accessories 12%
Hobbies, Arts, & Crafts 12%
Musical Instruments 12%
Sporting Goods 12%
Toys & Games 12%
Jewelry & Watches Jewelry 15%
Watches 14% for the portion of the total product price up to and including $1,500; and 3% for any portion of the total product price greater than $1,500
Media None 12%
Office Supplies None 12%

Automotive & Powersports

Vehicles 5%
Vehicle Parts & Accessories 11%
Vehicle Tires & Wheels 9%
Everything Else None 12%

Related links

Need help? Click here to contact Buy on Google support.

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