cost_of_goods_sold (cogs): Definition
cost_of_goods_soldattribute when reporting conversions with cart data to get additional reporting on gross profit. Note: you must report item-level information for each of your conversions in order to use this type of reporting.
When to use
Follow these formatting guidelines to make sure we understand the data you're submitting.
|Type||Number plus currency (use ISO 4217)|
|File Format||Example Entry|
|Text/Tab delimited||10.01 USD|
|XML (Feeds)||<g:cost_of_goods_sold>10.01 USD
For format API information, see the Content API for Shopping.
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
These are the requirements your provided value will need to meet. If you don't follow these requirements, your items may not be eligible for reporting, which could result in incomplete reporting data.
- Use the currency with ISO 4217 codes e.g. "USD".
- Use '.' rather than ',' to indicate a decimal point.
Go beyond the basic requirements and optimize your product data for performance with best practices.
- Use the same currency for COGS that you use for the price reported in conversion. This way you will avoid accidental inconsistencies due to currency conversion rates.
Mobile phones or tablets
|Product||Google Pixel 5” 32GB Quite Black|
||Google Pixel 5” 32GB Quite Black|
||Electronics > Communications > Telephony > Mobile Phones|