Get started with the local feeds partnership program as a retailer

This article explains how to get started as a retailer with the local feeds partnership program.

The local feeds partnership program helps retailers use local inventory ads or free product listings through point of sale (POS) or inventory data providers. These providers help manage your data to allow you to show your local products on Google.

Note: You can only use (POS)/Inventory providers that are listed here to submit data on your behalf.

Retailer eligibility requirements

To participate in the local feeds partnership program, make sure you meet the following eligibility requirements:

• Store: You need at least one physical store with at least 50 identifiable products. Learn more about unique product identifiers
• POS/inventory data providers: Authorize your POS/inventory data provider to provide your store sales and inventory data to Google.

How to set up your accounts

To show your local products on Google through a POS provider you need a Google Merchant Center account as well as at least one claimed and verified Business Profile. For local inventory ads, you will also need a Google Ads account. If you need help setting up your accounts, you can reach out to your eligible POS provider for assistance. Learn more on how to set up your accounts.

Note: To select and share your POS/inventory data provider, contact your POS provider and request from them to send data on your in-store products to Google.

How to launch a Google Ads campaign for local inventory ads

Once your POS/inventory data provider has sent data on your behalf and you have enabled local inventory ads, you can advertise your local products on Google. To show local inventory ads on Google you will need to link your Merchant Center and Google Ads accounts, as well as enable local products in your Shopping campaigns.

Google may conduct an inventory verification to ensure quality in-store data.