About Shopping Actions

Shopping Actions US

Shopping Actions is a shopping program that allows retailers to surface their products across different Google platforms. Shopping Actions enables a frictionless shopping experience by using a shareable list, universal shopping cart, and instant checkout with saved payment credentials, allowing customers to easily turn browsing into buying.

This article provides basic details on Shopping Actions, including program benefits and how it works.

Google Express mobile app


There are 2 main benefits of becoming a Shopping Actions retailer:

  • Promote customer loyalty: Let users know they can get items quickly and directly from your store or warehouse without shipping delays
  • Appear on Google Express, Google Search, and Google Assistant: Showcase your store information and inventory to Google Express, Google Assistant, and Google Search users

How it works

Shopping Actions allows online shoppers to see and buy goods from your store or warehouse through Google Express or Google Assistant. Shoppers can browse products available for sale, including the most up-to-date pricing and availability information. Once shoppers make their selections and pay for their order, their order is shipped to them. Depending on the retailer and user location, products can arrive same-day, next-day, or on standard shipping terms.

Note: Shopping Actions follows a commission-based model from retailer's sale of products sold on Shopping Actions. As a Shopping Actions retailer, Google sends you a monthly commission invoice. To learn about commission rates, complete the Shopping Actions interest form.

Learn more about Shopping Actions participation criteria.

More about Google Assistant

Shopping Actions currently powers shopping on Google Assistant. When you opt in to Shopping Actions, your inventory surfaces through Google Assistant, allowing users to shop on Google Express with voice commands. Google Assistant is available on Google Home and web-enabled phones and TVs.

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