Link Merchant Center and Google My Business accounts

You now have the option to link your account automatically. This article gives you the steps to link the information in your Merchant Center and Google My Business (GMB) accounts for your local products and products that you sell on Google.

To indicate which products you sell in each of your business locations, link the store information in your GMB account to your inventory information in Merchant Center.

Automatic account linking

Automatic account linking is approved by default. If there isn't already a linked GMB account in Merchant Center:

  1. Click the Google My Business tab under Settings > Linked Accounts
  2. Click "Link" under the Your Google My Business account section
  3. Merchant Center will automatically request and approve linking to the logged-in user's GMB accounts

How to manually link accounts

You can link inventory information in Merchant Center to store information in GMB by following the steps below:

Step 1: Send an account linking request

Anyone who has administrator access to your Merchant Center account can link your GMB and Merchant Center accounts. Learn how to add users as administrators to your Merchant Center account

To send an account linking request, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then select Account linking under “Settings".
  3. Click the Google My Business tab.
  4. Click Link a Google My Business account.
  5. Enter your Google My Business account manager’s email.
  6. Click Send request.
Note: In order to show your local products in ads or free listings, your GMB account must be linked directly to the Merchant Center account which hosts your local feeds. If your local feeds are hosted in a sub-account in Merchant Center, you must link directly to this sub-account. Linking GMB accounts to your parent Merchant Center account will not automatically link to your sub-accounts.

Step 2: Approve your Google My Business request

After you send a request, your Google My Business account manager needs to sign in to their GMB account to accept the request.

You can view the status of the linking request in the Google My Business tab of your Merchant Center account. Review the different status types below:

  • Approved: The request is approved. You can now add business locations.
  • Pending: The request is still pending. Access your GMB account or contact your GMS account manager to approve the request.
  • Rejected: The request hasn’t been approved. Before you can add business locations, a GMB account needs to be linked.

Add business locations

If there is only one GMB location group available across all linked GMB accounts, it will be automatically selected.

To manually select business location groups for your Merchant Center account, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click the tools icon , then select Account linking under “Settings.”
  3. Click the Google My Business tab.
  4. Click + Business locations under Google My Business locations.
  5. Choose a set of business locations.
  6. Click Add locations.

You can cancel your set of business locations at any time. Under Google My Business locations, click Remove under "Action". This action removes the business locations that you have with the Merchant Center account. If you have live local products showing in ads or free listings, this will cause them to stop serving until there are business locations added to your Merchant Center account.

The store codes in your Google My Business account must exactly match the stores codes in your local product inventory feed including capitalization and spaces.

FAQs

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Can multiple GMB account managers be linked to one Merchant Center account?
Yes. You can link multiple GMB account managers to one Merchant Center account. However, you can only add one set of business locations from any one of the GMB accounts that you’ve linked.
Can one GMB account manager be linked and used for multiple Merchant Center accounts?
Yes. One GMB account manager can be linked across multiple Merchant Center accounts.
Can I add multiple sets of business locations? There are multiple locations across multiple accounts that I wish to link.
No. You can only add one set of business locations within a GMB account. If you want to add a specific set of business locations, please include them all in a single business account.
How do I add a set of business locations?
Before you can add business locations, a GMB account that has business locations associated with it needs to be linked to your Merchant Center account. After you request a link to a GMB account on Merchant Center, you need to approve the link within GMB.
If there isn’t a GMB account linked to my Merchant Center account but there are business locations added, will I lose my currently added locations if I request linking to the same GMB account manager?
If you set up business locations before 2018, you may not see your account explicitly linked. It’s recommended to send a linking request to your business locations’ GMB account manager. This action will not require you to re-add the business locations.
By linking the GMB account to your Merchant Center account, other admins in your Merchant Center account can view and manage the GMB information used for local inventory ads or Shopping Actions.
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