Shopping Actions participation criteria

This article provides details about where Shopping Actions is available and program policies.

Shopping Actions uses the Google Express app to help you deliver items quickly and directly from your store or warehouse to your customers. In order to participate in Shopping Actions, follow the participation criteria below. 


We’re currently working with select retailers with physical stores and warehouses in the U.S. To express your interest in becoming a Shopping Actions retailer, click Get started with Shopping Actions below.


We’ve created policies to help make sure that Shopping Actions retailer and customer experiences are consistently high quality. Shopping Actions policies cover information about restrictions and data quality. Your Shopping Actions business contact will share these policies with you once you’re ready to move forward in the process.

It's also important to know Shopping ads policies. These policies cover prohibited content and practices, restricted content, and editorial and technical requirements for advertising on the Google Network.


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