Shopping Actions participation criteria

Shopping Actions US + Shopping Actions France


Shopping Actions is changing in the US! As a result, Merchant Center Help Center articles have been updated to support all versions of the experience. Learn more about the changes here


Shopping Actions helps you deliver items quickly and directly from your store or warehouse to your customers. In order to participate in Shopping Actions, follow the participation criteria below.

To participate in Shopping Actions US, you’ll need to meet the following participation criteria:

  • Availability and payments in the US. You’ll need to be able to deliver orders to customers within the mainland US, handle returns within the US, and be a legally registered business incorporated in one of the countries supported by Shopping Actions. For businesses outside of the US, refer to this article for more information.
  • Inventory free of restricted products and services. A selected number of product categories are not supported on Shopping Actions at this time.
  • Payment service provider. You’ll be required to connect your Merchant Center account with a payment-service provider. 
  • Meet returns and customer support standards and policies. Accept returns for at least 30 days after delivery for most items, and process the refund within 2 days.
  • A valid government-issued ID, such as a driver’s license or passport, from the country your business is incorporated in.
  • Compliance with all other Shopping Actions policies. You can review those here. 
  • Compliance with all other Shopping ads policies. You'll need to adhere to Shopping ads policies.


Need help? Click here to contact Shopping Actions support.

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