In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Onboarding guide

Configure your account

A custom icon for Merchant Center Classic Article Header.

This page explains how to sign up for the Google Customer Reviews feature within your Google Merchant Center account.

Note: If you already have a Google Merchant Center account, skip to 2.

1. Create a Merchant Center account

  1. Visit
  2. Click Create an account, and follow the prompts to sign up.

Learn more about getting started with Merchant Center

2. Opt in to Google Customer Reviews

  1. Log into your Merchant Center account.
  2. Make sure your Merchant Center account is verified and claimed.
  3. Click Growth in the navigation panel on the left.
  4. Click Manage programs.
  5. Go to the Customer Reviews card.
  6. Click Enable to sign up.

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