You can send product reviews data to Google in the following ways:
- Upload your product reviews feed directly in your Merchant Center account. You can also see the feed specifications article to learn how to properly format your product reviews feed.
- Work with an approved third-party reviews aggregator (listed below) to have Google fetch reviews directly from them.
- Collect reviews through Google Customer Reviews.
When deciding which method to use to submit product reviews data, consider your familiarity with setting up feeds and the resources that you have for maintaining feeds. The chart below outlines some benefits and challenges of each method.
| Benefits | Challenges | |
| Merchant Center | Can manage the rating submissions process independently | May be difficult to create and submit XML feeds without help |
| Third-party reviews aggregator | Third-party aggregators manage the ratings submission process for you | There may be costs associated with this service |
| Google Customer Reviews | A free service that allows you to collect product and shop reviews | No capability to import existing product reviews collected from the other sources |
If you choose to work with a reviews aggregator, you can select from the list of eligible aggregators.
Eligible aggregators list
- Annex Cloud
- Bazaarvoice
- eKomi
- Feedaty (Zoorate)
- Feefo
- Guaranteed Reviews Company
- Junip
- Kudobuzz
- Loox
- Okendo
- PowerReviews
- Reevoo
- Reseller Ratings
- Revi.io
- Reviews.io
- Shopper Approved
- Shopping Satisfaction
- Stamped
- TargetBay
- TestFreaks
- Trusted Shops
- Trustpilot
- TurnTo
- Verified Reviews
- Yotpo
Aggregators may charge fees. Google does not control or moderate these fees.
Note: The product ratings programme is supported in every country in which Shopping is available, but not every aggregator will support all countries. Remember to confirm country availability with your aggregator contact.