Product Ratings submission options

You can send product reviews data to Google in the following ways:

Your decision to participate in Product Ratings through Merchant Center, a reviews aggregator, or Google Customer Reviews may depend on various factors, including familiarity with setting up feeds and resources available for maintaining feeds.

  Benefits Challenges
Merchant Center Manage the rating submissions process independently May be difficult to create and submit XML feeds without help
Google Customer Reviews Collect product and seller reviews No capability to import existing product reviews collected from the other sources
Third-party reviews aggregator Third-party aggregators manage the ratings submission process for you There may be costs associated with this service

If you choose to work with a reviews aggregator, you can choose from the list of eligible aggregators:

Note: Aggregators may charge fees. Google does not control or moderate these fees.

Note: Product Ratings is supported in all Shopping countries, though not every aggregator will support all countries in which Shopping has launched. Remember to confirm country availability with your aggregator contact.

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