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2016 Google Shopping Products Feed Specification Update

Today, we launched changes to the Google Shopping Products Feed Specification.

Why we're making these changes

The ads created for your products rely on the quality of the product data you submit. To help increase the quality of your ads, we make changes to the requirements for product data through the Products Feed Specification. This year, we've relaxed some restrictions while tightening others, all with the goal of making sure that your products perform when they're seen by potential customers.

What's changing and when

Added support for unit pricing

  • Target countries: All (New for Australia, Brazil, Canada, India, Japan, Mexico, Norway, Russia, Turkey)
  • Details: You can use the 'price,' 'unit pricing measure,' and 'unit pricing base measure' attributes together to submit the price details for products that are commonly sold with unit pricing. You'll include the total price using the 'price' attribute, and provide the details for unit measurements using the 'unit pricing measure' and 'unit pricing base measure' attributes. For example, you might use unit pricing to clearly provide price information for flooring, business cards, or beverages. Learn about how to submit unit pricing.

Increased the maximum feed file size from 1GB to 4GB

Increased the minimum image size for non-apparel products from 32x32 to 100x100 pixels

  • Target countries: All
  • Details: Ads with large, high-quality images have proven to be more effective and lead to better performance, so we're increasing the requirements to 100x100 pixels for non-apparel products. For apparel products, the minimum image size is still 250x250 pixels. We recommend that you submit images that are at least 800x800 pixels. Learn about image size requirements.
  • Disapprovals begin September 1, 2016: Warnings will start to appear in the Diagnostics tab to help you understand what updates to make. Make updates to your images to meet the new requirements before September 1, 2016 to prevent disapprovals.

Enforced 'color' and 'size' attribute requirements for apparel products in Germany, France, Japan, and the UK

  • Target countries: Germany, France, Japan, the UK
  • Details: The 'color' attribute is required for all apparel products submitted for Germany, France, Japan, and the UK. The 'size' attribute is required for products in the 'Apparel & Accessories > Clothing' and 'Apparel & Accessories > Shoes' categories submitted for Germany, France, Japan, and the UK. If you don't provide these attributes for apparel products, the items will be disapproved. Learn more about submitting the 'color' attribute. Learn more about submitting the 'size' attribute.
  • Disapprovals begin September 1, 2016: Make sure your apparel products targeting these countries meet the requirements before September 1, 2016 to prevent disapprovals.

Added requirement to submit a Google product category for products in 'Apparel & Accessories', 'Media', and 'Software'

  • Target countries: All (New for Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, Turkey)
  • Details: The Google product category helps us understand what you're selling. Learn more about Google product category.
  • Disapprovals begin September 1, 2016: Warnings will start to appear in the Diagnostics tab to help you understand what updates to make. Add the required attribute and values before September 1, 2016 to prevent disapprovals.

Added requirement to submit a GTIN for all products that have one

  • Target countries: All (New for Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, Turkey)
  • Details: GTINs help us understand exactly what you're selling. When we understand what you're selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users. Merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20%. If you sell new, brand-name products that are sold by multiple merchants, you should take a close look at the new requirements and double check if your products have GTINs. If your products have GTINs, add the GTINs to your product data. Learn more about when to submit GTINs.
  • Disapprovals begin February 14, 2017: For Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, and Turkey, warnings will start to appear in the Diagnostics tab to help you understand what updates to make. Make sure to meet the new requirements before February 14, 2017 to prevent disapprovals. Keep in mind that disapprovals have already begun for products that don't meet this requirement targeting Australia, Brazil, Czechia, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK, and the US.
Posted May 2016 | Merchant Center Announcements
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