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How to fix: Invalid value: color [color]

Use a recognizable color name such as "red", "blue", or "lavender"

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The value you’ve submitted for the color [color] attribute isn't a recognizable color name. The value might have one of these issues:

  • Contains a number, such as "0," "2," "4," "6," "8"
  • Contains characters that aren't alphanumeric, such as "#fff000"
  • Has only 1 letter, such as "R"
    (Note: For Chinese, Japanese, or Korean languages, you can include a single character such as "")
  • References the product or image, such as "see image"
  • Is more than 40 characters
  • Combines several color names into one word, such as "RedPinkBlue" instead of separating them with a slash (/)
  • Contains a value that isn't a color, such as "multicolor", "various", "variety", "mens", "womens", or "N/A". Instead, submit a recognizable color name such as "Red", "Black", "Burgundy", or "Ocean Blue". Update this value in your product data to match the value on your landing page, and consider turning on automatic item updates for your account.

Instructions

Step 1: See the affected products
  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click the Item issues tab to view current issues affecting your products.

To download a list (.csv) of all affected products for all issues:

  • Click the download button Download next to the filter button Download, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the “Issue” column, then click the download button Download at the end of the row.

To view a list of up to 50 products with this particular issue:

  • Find the issue under the “Issue” column, then click View examples in the “Affected items” column.
Step 2: Submit valid values for the color attribute
  1. Filter the downloaded report so that you only see products with:
    "Issue title" = Invalid value: color [color]
  2. Investigate your update process to see what could be causing the problem:
  • Check examples in the “Item issues” tab in Diagnostics.
  • Make sure you’re updating your landing page and product data at the same time.
  • Schedule an upload or use the Content API to immediately update your product data. This scheduling helps make sure Google has the same data as is on your landing page.
  • Ensure that you only use the excluded destination [excluded_destination] attribute to exclude products from showing.

3. After you’ve addressed the problem, update the availability [availability] attribute in your product data to match your landing page.

Step 3: Resubmit your product data
  1. After you’ve updated your product data, resubmit it using one of these methods:
  2. Next, check that you’ve fixed the issue by making sure it’s no longer listed on the Diagnostics page.

    Keep in mind: It may take some time for your change to be reflected on the Diagnostics page.

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