Search
Clear search
Close search
Google apps
Main menu

Best practices for landing page maintenance or a planned site outage

You might need to perform maintenance on your product's landing pages or plan for an outage on your site. If your product data remains active when your landing page isn't, you could end up paying for clicks when users visit your landing page's error message. Your products could also be disapproved in Merchant Center if the landing page is crawled and returns an error.

This article explains how to submit your product data to let us know about an outage on your site.

Before your landing page is unavailable

Step 1: Use Google Search Console to limit how often Google crawls your site

When: at least 24 hours before your landing pages become unavailable

Caution

We don't recommend limiting Google's crawl rate if your site gets more than around a million or more visits per day. Instead, skip to step 2: disable automatic item updates.

  1. Sign in to Google Search Console.
  2. Click the property that you'll be taking offline.
  3. In the upper right, click "Settings" , and then click Site Settings.
  4. Now under "Crawl rate", click Limit Google's maximum crawl rate. If you don't see this option, click Learn more, and then let Google know about your down time through the linked form.
  5. Drag the slider to the lowest setting, and then click Save.

Step 2: Disable automatic item updates

When: if you use automatic item updates, disable them at least 24 hours before your landing page becomes unavailable

  1. Sign in to Google Merchant Center.
  2. On the left, click Settings, and then click Automatic item updates.
  3. Click Edit Settings.
  4. Untick Enable automatic item updates, and then click Save changes.

Step 3: Set your products to out of stock in your product data

When: at least two hours before your landing page becomes unavailable

For any product that won't have an available landing page, set the availability attribute to out of stock and re-upload your feed.

After your landing page becomes available again

Once your landing page is available again, make sure that you return each of the settings to their previous state.

Reset the crawl limit in Google Search Console

To ensure that Google crawls your site sooner, let Google optimise the crawl rate for your site or at least set the rate to a high limit. If your site has been offline for a while, you may notice that Google is crawling your site at a higher rate than normal.

  1. Sign in to Google Search Console.
  2. Click the property that you took offline.
  3. In the upper right, click "Settings" , and then click Site Settings.
  4. Now under "Crawl rate", click Let Google optimise for my site or drag the slider to the highest setting. If you don't see this option, click Learn more, and then let Google know that your page is available again through the linked form.
  5. Then, click Save.

Re-enable automatic item updates if you disabled them

  1. Sign in to Google Merchant Center.
  2. On the left, click Settings, and then click Automatic item updates.
  3. Click Edit Settings.
  4. Click Enable automatic item updates, and then click Save changes.

Update the availability attribute

Reset the availability attribute to match your products' current availability, and then re-upload your feed.

Troubleshooting

If you followed the steps in this article and your product was still disapproved because Google crawled your page while it wasn't available, don't worry. Google will generally crawl your landing page again within a day. If your landing page is available at that time, then the disapproval notification will be removed.

Was this article helpful?
How can we improve it?