shipping_label [delivery_label]: Definition

Use the shipping_label [delivery_label] attribute to group products together so that you can configure specific delivery rates in Merchant Center. The information that you include in this attribute won't be shown to users.

For example, you might label items oversized, perishable or free delivery.

When to use

Optional for each product

If you want to set different delivery costs for specific groups of products, use shipping_label [delivery_label] to apply a label to products (e.g. oversized or perishable). You can configure delivery costs based on the label in your Merchant Center account settings using delivery groups. Learn more about delivery settings.


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type Unicode characters (Recommended: ASCII only)
Repeated field No
File format Example entry


XML feeds <g:shipping_label>oversized</g:shipping_label>

For format API information, please see Content API for Shopping.


Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information that you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • Choose your own definition for the shipping label [delivery label] attribute. You can choose values that make it easier for you to configure your delivery settings in Merchant Center.
  • Use a shipping label [delivery label] for oversized items and configure delivery settings in Merchant Center if your product is considered oversized by your courier. Oversized delivery costs aren't automatically calculated and automatic courier rates shouldn't be used in this case. Learn more about delivery settings.
  • Use a shipping label [delivery label] for perishable items (e.g. cold storage transport) and configure delivery settings in Merchant Center. Learn more about delivery settings.


Perishable items

An illustration of a jug of milk with GTIN visible

Product Milk
title [title] Whole milk, 1 litre
shipping_label [delivery_label] perishable
shipping_length [delivery_length] 15 cm
shipping_width [delivery_width] 15 cm
shipping_height [delivery_height] 28 cm
shipping_weight [delivery_weight] 4 kg
Oversized items
Product Kayak
title [title] 3-metre ocean kayak
shipping_label [delivery_label] oversized
shipping_length [delivery_length] 305 cm
shipping_width [delivery_width] 76 cm
shipping_height [delivery_height] 38 cm
shipping_weight [delivery_weight] 20 kg

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