shipping_label [delivery_label] attribute to group products together so that you can configure specific delivery rates in Merchant Center. The information that you include in this attribute won't be shown to users.
For example, you might label items oversized, perishable or free delivery.
When to use
Optional for each product
If you want to set different delivery costs for specific groups of products, use
shipping_label [delivery_label] to apply a label to products (e.g. oversized or perishable). You can configure delivery costs based on the label in your Merchant Center account settings using delivery groups. Learn more about delivery settings.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
|Type||Unicode characters (Recommended: ASCII only)|
|File format||Example entry|
For format API information, please see Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products.
These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
- There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information that you submit can't be used.
These are best practices that can help you go beyond the basic requirements to optimise your product data for performance.
- Choose your own definition for the shipping label [delivery label] attribute. You can choose values that make it easier for you to configure your delivery settings in Merchant Center.
- Use a shipping label [delivery label] for oversized items and configure delivery settings in Merchant Center if your product is considered oversized by your courier. Oversized delivery costs aren't automatically calculated and automatic courier rates shouldn't be used in this case. Learn more about delivery settings.
- Use a shipping label [delivery label] for perishable items (e.g. cold storage transport) and configure delivery settings in Merchant Center. Learn more about delivery settings.
||Whole milk, 1 litre|
||3-metre ocean kayak|