expiration_date[expiry_date] attribute to cause a product to stop being shown on a specific date. For example, you might want to do this for limited stock or seasonal products.
When to use
Optional for each product
If you want to set an earlier expiry date than the 30-day default, use the
expiration_date [expiration_date] attribute to submit that date. Your product data expires after 30 days, because it's no longer fresh, and your product stops being shown.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
Date only, ISO 8601 compliant
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To format your data for Content API, have a look at the Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products.
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
- Ensure that you only use this attribute if you are sure that your product doesn't have any assigned unique product identifiers.
- Products for which the
identifier_exists [identifier_exists]attribute is incorrectly set to
false [false], and for which there is evidence that a unique product identifier exists, will be disapproved.
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
- Specify when your product should stop being shown. If you're selling a product for a brief period of time, use this attribute to stop your product being shown on a specific day.
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