is_bundle [is_bundle]: Definition

Use the is_bundle [is_bundle] attribute to indicate that you've created a bundle: a main product that you've grouped with other, different products, sold together as one package for a single price.

This attribute lets us show your product in the right situations by distinguishing your product from manufacturer-created bundles, multipacks and other products without accessories.

An illustration of a bundle that includes a camera body, lens, and bag

When to use

Required to show your products in enhanced free listings on Google if you've created a bundle containing a main product.

Required for Shopping ads if you've created a bundle containing a main product and you're targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • The Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

The main product of a bundle is the featured product of those products included in the bundle. The additional products should be accessories or add-ons that complement the main product. Examples:

  • For a doll sold with a set of clothes that aren't packed with the doll, the doll is the main product and the clothes complement it.
  • For a video game console sold with three video games, the video game console is the main product.


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type Boolean
Supported values
(Text and XML feeds)

yes, true, no, false

Supported values
(Content API feeds)
true, false
Repeated field No
File format Example entry
Text feeds


XML feeds <g:is_bundle>yes</g:is_bundle>

To format your data for Content API, have a look at the Content API for Shopping.


Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit yes if your product is a custom bundle consisting of different products that you created, and the bundle includes a main product. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default is no.
  • Don't submit is_bundle [is_bundle] for a manufacturer-defined bundle.

Best practices

These best practices can help you go beyond the basic requirements to optimise your product data for performance.

  • Describe the entire bundle. For example, submit content for image_link [image_link], title [title] and description [description] that take into account the entire bundle.
  • Submit the correct condition. For example, if any product in the bundle is used [used], submit the condition as used [used].

Customised products

Use the is_bundle [is_bundle] attribute to let us know that the product includes customisation like engraving or other personalisation.


Retailer-defined bundle

Product Chromebook bundled with laptop case and extra battery
title [title] 11.6" Chromebook – 16 GB SSD + Laptop Case and 3,990 mAh Battery
is_bundle [is_bundle] yes [yes]


Product Google 25.3 MP digital SLR camera and accessories
title [title] Google 25.3 MP Digital SLR Camera Body + Accessory Bundle
price [price] 432.50 GBP
brand google
is_bundle [is_bundle] yes [yes]


Product Hat and scarf set
title [title] Google Logo Hat and Scarf Set
is_bundle [is_bundle] no (or don't submit this attribute at all)


You might also group toys with accessories such as a doll with clothes.

Product Android doll with sequin outfits
title [title] 18" Android Doll + Matching Sequin Shirt and Trousers
is_bundle [is_bundle] yes [yes]

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