is_bundle [is_bundle] attribute to indicate that you've created a bundle: a main product that you've grouped with other, different products, sold together as one package for a single price.
This attribute lets us show your product in the right situations by distinguishing your product from manufacturer-created bundles, multipacks and other products without accessories.
When to use
Required to show your products in enhanced free listings on Google if you've created a bundle containing a main product.
Required for Shopping ads if you've created a bundle containing a main product and you're targeting any of the following countries:
- The Netherlands
- United Kingdom
- United States
The main product of a bundle is the featured product of those products included in the bundle. The additional products should be accessories or add-ons that complement the main product. Examples:
- For a doll sold with a set of clothes that aren't packed with the doll, the doll is the main product and the clothes complement it.
- For a video game console sold with three video games, the video game console is the main product.
Follow these formatting guidelines to make sure that we understand the data that you're submitting.
(Text and XML feeds)
(Content API feeds)
|File format||Example entry|
To format your data for Content API, have a look at the Content API for Shopping.
Follow these guidelines to make sure that you submit high-quality data for your products.
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.
yesif your product is a custom bundle consisting of different products that you created, and the bundle includes a main product. For example, a camera combined with a lens and bag. If you don't submit the attribute, the default is
- Don't submit
is_bundle [is_bundle]for a manufacturer-defined bundle.
These best practices can help you go beyond the basic requirements to optimise your product data for performance.
- Describe the entire bundle. For example, submit content for
description [description]that take into account the entire bundle.
- Submit the correct condition. For example, if any product in the bundle is
used [used], submit the condition as
is_bundle [is_bundle] attribute to let us know that the product includes customisation like engraving or other personalisation.
|Product||Chromebook bundled with laptop case and extra battery|
||11.6" Chromebook – 16 GB SSD + Laptop Case and 3,990 mAh Battery|
|Product||Google 25.3 MP digital SLR camera and accessories|
||Google 25.3 MP Digital SLR Camera Body + Accessory Bundle|
|Product||Hat and scarf set|
||Google Logo Hat and Scarf Set|
||no (or don't submit this attribute at all)|
You might also group toys with accessories such as a doll with clothes.
|Product||Android doll with sequin outfits|
||18" Android Doll + Matching Sequin Shirt and Trousers|