google_product_category [google_product_category]: Definition

Use the google_product_category [google_product_category] attribute to indicate the category of your item based on the Google product taxonomy. Categorising your product helps to ensure that your ad is shown with the right search results.

When to use

Required for all products in these categories:

  • Clothing & Accessories > Clothing (1604)
  • Clothing & Accessories > Shoes (187)
  • Clothing & Accessories > Clothing Accessories > Sunglasses (178)
  • Clothing & Accessories > Handbags, Wallets & Cases > Handbags (3032)
  • Clothing & Accessories > Jewellery & Watches > Watches (201)
  • Media > Books (784)
  • Media > DVDs & Videos (839)
  • Media > Music & Sound Recordings (855)
  • Software > Video Game Software (1279) (includes computer games)

    Note: For products in these categories, you can't just provide the highest-level category, like Clothing & Accessories (166) or Media (783).

Optional for products in all other categories

If your product is in a required category or if you’d like to help ensure that your ad is shown in the right situations, submit the category that your product fits into using the google_product_category [google_product_category] attribute.


Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Supported values

Predefined Google product category: The ID or the full path of the product category

Download a list of all Google product categories:

To download this list in another language: 

  • Select that language from the menu at the bottom of this article. These links will update to that language.

To prevent garbled text in the .txt version, use one of these methods:


1 category per product

Repeated field No
File format Example entry
Text feeds

Clothing & Accessories > Clothing > Dresses

XML feeds <g:google_product_category>2271</g:google_product_category>
<g:google_product_category>Clothing &amp; Accessories &gt; Clothing &gt; Dresses</g:google_product_category>
Content API v2 (JSON) "googleProductCategory": "2271"
"googleProductCategory": "Clothing & Accessories > Clothing > Dresses"
Content API v2 (XML) <google_product_category>2271</google_product_category>
<google_product_category>Clothing &amp; Accessories &gt; Clothing &gt; Dresses</google_product_category>


Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to in order to use this attribute. If you don't follow these requirements, we'll either disapprove your product or reject your the adwords_redirect [adwords_redirect] attribute. You will receive a notification in the Diagnostics section of your Merchant Center account. 

  • Use only a predefined Google product category. You can choose to submit either the ID or the full path of the product category. If you want to submit your own product category, use the product_type [product_type] attribute.
  • Use the one category that best describes your product. Choose the category based on your product's main function. For example, even though an MP3 player might have other functions, like a clock, its main function is as an MP3 player. So you would use the MP3 player category: Electronics > Audio > Audio Players & Recorders > MP3 Players (233). 
  • Use the most specific category possible. Use a specific category to help ensure that your ads are shown in the most relevant situations. For example, an MP3 player charger, use the MP3 player accessories category: Electronics > Audio > Audio Accessories > MP3 Player Accessories (232). Don't just use: Electronics (222)
  • Use categories published after August 2011. Don't use categories that were published before August 2011. Use the links above for the latest values.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • Use the latest categories. In AdWords, bidding on Shopping campaigns is based on the latest categories. While you can submit any version of the categories published after August 2011, we'll translate these to the latest version. So if you use out-of-date categories, what you submit might not match what you see. 

Additional guidelines

Review each section closely to determine whether the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

Australia, Brazil, France, Germany, Italy, the Netherlands, Norway, Sweden, Turkey, United Kingdom, United States
Argentina, Austria, Belgium, Canada, Chile, Colombia, Czechia, Denmark, Hong Kong, India, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, Ukraine, United Arab Emirates, Vietnam
Alcoholic drinks
  • Make sure that your product meets the alcoholic drinks policy.
  • Use the following Google product categories when submitting alcohol-related products:
    • Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (499676) or any of its subcategories
    • Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (3577) or any of its subcategories
Merchant-defined bundles 
  • Use the Google product category that's most appropriate for your bundle of different products. If the bundle contains a main product, use the category of the main product. For example, for a digital camera bundled with a bag, use: Cameras & Optics > Cameras > Digital Cameras (152)
Mobile phones or tablets with a contract or instalment plans
  • Use the following Google product categories to let us know when you're submitting a mobile phone or tablet with a contract or an instalment plan (US only):
    • Electronics > Communications > Telephone > Mobile Phones (267
    • Electronics > Computers > Tablet Computers (4745)
Gift cards
  • Use the following Google product category to let us know when you're submitting a gift card:
    • Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates (53)
Software subscriptions
  • Use the Software > Computer Software (313) category to let us know when you're submitting a software subscription, or use one of its subcategories. For example: 
    • Software > Computer Software > Antivirus & Security Software (5299)


Clothing products

An illustration of a woman wearing a black dress

Product Skater dress
title [title] Skater dress – Black
google_product_category [google_product_category] Clothing & Accessories > Clothing > Dresses

Google Malibu Sunglasses

Product Google Malibu sunglasses
title [title] Google Malibu sunglasses – Brown
google_product_category [google_product_category] 178
Coats and jackets
Product Google jacket – Black
title [title] Google men's Performance full zip jacket – Black
google_product_category [google_product_category] Clothing & Accessories > Clothing > Outerwear > Coats & Jackets


Product Google Performance pullover
title [title] Google men's Performance 1/4 zip pullover – Heather/black
google_product_category [google_product_category] Clothing & Accessories > Clothing > Outerwear


Product Google hoodie
title [title] Google tri-blend hoodie – Grey
google_product_category [google_product_category] Clothing & Accessories > Clothing
Rings and jewellery
Product White gold wedding band
title [title] White gold wedding band – 14 K – 3 mm
google_product_category [google_product_category] Clothing & Accessories'> Jewellery & Watches > Rings
color [colour] white gold
material [material] white gold


Product Platinum-plated engagement ring
title [title] Round platinum-plated classic engagement ring
google_product_category [google_product_category] Clothing & Accessories > Jewellery & Watches
color [colour] silver
material [material] platinum


Product Quartz multi-finger ring
title [title] Silver quartz multi-finger ring
google_product_category [google_product_category] Clothing & Accessories
color [colour] silver
material [material] silver/quartz
Mobile Phones

An illustration with 3 different colors of one mobile phone

Product Google Nexus 6
title [title] Google Nexus 6 – 32 GB – Midnight blue – With contract
google_product_category [google_product_category] Electronics > Communications > Telephony > Mobile Phones
is_bundle [is_bundle] TRUE
gtin [gtin] 00723755006386
brand [brand] Google
Software subscription
Product Google Security Software Basic Edition (1-year subscription)
title [title] Google Security Software Basic Edition (1-year subscription)
price [price] 29.90 USD
google_product_category [google_product_category] Software > Computer Software > Antivirus & Security Software
brand [brand] Google
gtin [gtin] 1234567890123
shipping [delivery] 0.00 GBP
image_link [image_link]
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