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google_product_category: Definition

Welcome to the new Product data specification

We've recently updated the Google Shopping Product data specification and its related resources. See our announcement about these changes.

Use the google_product_category attribute to indicate the category of your item based on the Google product taxonomy. Categorizing your product helps ensure that your ad is shown with the right search results.

When to use

Required for all products in these categories:

  • Apparel & Accessories > Clothing (1604)
  • Apparel & Accessories > Shoes (187)
  • Apparel & Accessories > Clothing Accessories > Sunglasses (178)
  • Apparel & Accessories > Handbags, Wallets & Cases > Handbags (3032)
  • Apparel & Accessories > Jewelry > Watches (201)
  • Media > Books (784)
  • Media > DVDs & Videos (839)
  • Media > Music (855)
  • Software > Video Game Software (1279) (includes computer games)

    Note: For products in these categories, you can't just provide the highest-level category, like Apparel & Accessories (166) or Media (783).

Optional for products in all other categories

If your product is in a required category or if you’d like help ensure that your ad is shown in the right situations, submit the category that your product fits into using the google_product_category attribute.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Supported values

Predefined Google product category: the ID or the full path of the product category

Download a list of all Google product categories:

To download this list in another language: 

  • Select that language from the menu at the bottom of this article. These links will update to that language.

To prevent garbled text in the .txt version, use one of these methods:

Limit

1 category per product

Repeated field No
 
File format Example entry
Text feeds

2271
or
Apparel & Accessories > Clothing > Dresses

XML feeds <g:google_product_category>2271</g:google_product_category>
or
<g:google_product_category>Apparel &amp; Accessories &gt; Clothing &gt; Dresses</g:google_product_category>
Content API v2 (JSON) "googleProductCategory": "2271"
or
"googleProductCategory": "Apparel & Accessories > Clothing > Dresses"
Content API v2 (XML) <google_product_category>2271</google_product_category>
or
<google_product_category>Apparel &amp; Accessories &gt; Clothing &gt; Dresses</google_product_category>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • Use only a predefined Google product category. You can choose to submit either the ID or the full path of the product category. If you want to submit your own product category, use the product_type attribute.
  • Use the one category that best describes your product. Choose the category based on your product’s main function. For example, even though an MP3 player might have other functions, like a clock, its main function is as an MP3 player. So you would use the MP3 player category: Electronics > Audio > Audio Players & Recorders > MP3 Players (233). 
  • Use the most specific category possible. Use a specific category to help ensure that your ads are shown in the most relevant situations. For example, an MP3 player charger, use the MP3 player accessories category: Electronics > Audio > Audio Accessories > MP3 Player Accessories (232). Don’t just use: Electronics (222)
  • Use categories published after August 2011. Don’t use categories that were published before August 2011. Use the links above for the latest values.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • Use the latest categories. In AdWords, bidding on Shopping campaigns is based on the latest categories. While you can submit any version of the categories published after August 2011, we'll translate these to the latest version. So if you use out-of-date categories, what you submit might not match what you see. 

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

Australia, Brazil, France, Germany, Italy, Netherlands, Norway, Sweden, Turkey, United Kingdom, United States
Austria, Belgium, Canada, Czech Republic, Denmark, India, Japan, Mexico, Poland, Russia, Spain, Switzerland
Alcoholic beverages
  • Make sure your product meets the alcoholic beverages policy.
  • Use the following Google product categories when submitting alcohol-related products:
    • Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (499676) or any of its subcategories
    • Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (3577) or any of its subcategories
Merchant-defined bundles 
  • Use the Google product category that's most appropriate for your bundle of different products. If the bundle contains a main product, use the category of the main product. For example, for a digital camera bundled with a bag, use: Cameras & Optics > Cameras > Digital Cameras (152)
Mobile phones or tablets with a contract or installment plans
  • Use the following Google product categories to let us know when you're submitting a mobile phone or tablet with a contract or an installment plan (US only):
    • Electronics > Communications > Telephony > Mobile Phones (267
    • Electronics > Computers > Tablet Computers (4745)
Gift cards
  • Use the following Google product category to let us know when you're submitting a gift card:
    • Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates (53)
Software subscriptions
  • Use the Software > Computer Software (313) category to let us know when you're submitting a software subscription, or use one of its subcategories. For example: 
    • Software > Computer Software > Antivirus & Security Software (5299)

Food and beverages with a minimum order value

  • Don’t require a minimum order value unless your product is a food or beverage. For example, if your product costs 10 USD, and you require that users spend at least 50 USD to place an order, then that would be a minimum order value. Minimum order values are allowed for only the following Google product categories: 
    • Food, Beverages & Tobacco > Beverages (413) and its subcategories, except Liquor & Spirits (417)
    • Food, Beverages & Tobacco > Food Items (422) and its subcategories

Examples

Apparel products

An illustration of a woman wearing a black dress

Product Skater dress
title Skater dress - Black
google_product_category Apparel & Accessories > Clothing > Dresses

Google Malibu Sunglasses

Product Google Malibu sunglasses
title Google Malibu sunglasses - Brown
google_product_category 178
Coats and jackets
Product Google Jacket Black
title Google Men's Performance Full Zip Jacket Black
google_product_category Apparel & Accessories > Clothing > Outerwear > Coats & Jackets

 

Product Google Performance Pullover
title Google Men's Performance 1/4 Zip Pullover Heather/Black
google_product_category Apparel & Accessories > Clothing > Outerwear

 

Product Google Hoodie
title Google Tri-blend Hoodie Grey
google_product_category Apparel & Accessories > Clothing
Rings and jewelry
Product White gold wedding band
title White Gold Wedding Band - 14K - 3mm
google_product_category Apparel & Accessories'> Jewelry > Rings
color white gold
material white gold

 

Product Platinum-plated engagement ring
title Round Platinum-Plated Classic Engagement Ring
google_product_category Apparel & Accessories > Jewelry
color silver
material platinum

 

Product Quartz multi-finger ring
title Silver Quartz Multi-Finger Ring
google_product_category Apparel & Accessories
color silver
material silver/quartz
Mobile phones

An illustration with 3 different colors of one mobile phone

Product Google Nexus 6
title Google Nexus 6 - 32 GB - Midnight Blue - With contract
google_product_category Electronics > Communications > Telephony > Mobile Phones
is_bundle TRUE
gtin 00723755006386
brand Google
Software subscription
Product Google Security Software Basic Edition (1-year subscription)
title Google Security Software Basic Edition (1-year subscription)
price 29.90 USD
google_product_category Software > Computer Software > Antivirus & Security Software
brand Google
gtin 1234567890123
shipping 0.00 USD
image_link http://www.example.com/logo.jpg

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