Include the URL for your main product image with the image link [image_link] attribute. This image appears to potential customers in ads and free listings for your product.
In this article
When to use
Required for each product
If you have multiple different images of the product, submit the main image using the image link [image_link] attribute, and include all other images in the additional image link [additional_image_link] attribute.
Format
Follow these formatting guidelines to make sure that Google understands the data that you're submitting. Learn when and how to submit your product data in English.
| Type | URL (including http or https), ASCII characters only and RFC 3986 compliant |
|---|---|
| Limits | 1–2,000 characters |
| Supported file formats |
JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp) and TIFF (.tif/.tiff) The image's file extension should correspond to its format. |
| Repeated field | No |
| Schema.org property (What is this?) | Product.image, Type: URL |
| File format | Example entry |
|---|---|
| Text feeds | https://www.example.com/image1.jpg |
| XML feeds | <g:image_link>https://www.example.com/image1.jpg</g:image_link> |
To format your data for Content API, see the Content API for Shopping resource.
URL guidelines
Follow these guidelines to make sure that your image URL is formatted so that we can understand it.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Use a URL that points to an image in a supported file format.
- Start with
httporhttpsand comply with RFC 3986. For example:http://www.example.com/image1.jpg. - Replace any symbols or spaces with URL-encoded entities. For example, if your URL contains an ampersand (
&), then replace it with%26. If your URL contains a comma (,), then replace it with%2C. - Make sure that your URL can be crawled by Google. For example, ensure that your robots.txt file is configured correctly. Learn more about robots.txt files.
- Submit only one value. Only one value will be accepted for this attribute, and any subsequent entries will be ignored. If you want to submit multiple images, you can provide these using the additional image link
[additional_image_link]attribute.
Best practices
These best practices can help you to go beyond the basic requirements to optimise your product data for performance.
- Use a stable URL. The URL that you include shouldn't change unless your image moves or is replaced. For example, don't use URLs with timestamps or parts that could change every time you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
- Let Google know when you've added or updated an image so that we can crawl the image and get it appearing in your ads and free listings as soon as possible.
- Add an image for a new product. Before submitting new products, test some of your image links using the URL inspection tool, which is available through Google Search Console. If you're submitting a lot of new products, using this tool on a few links can help you to detect issues before submitting product data. Once you submit your product data, the image will typically be crawled within three days. Learn more about the URL inspection tool.
- Change an image for an existing product: If you need to change an image of an existing product, submit a new URL for the new image. When you submit a new URL, the image will be recrawled within three days and the product is disapproved until the recrawl is completed. Bear in mind that if you change the image but keep the same URL, it may take up to six weeks to detect the change and recrawl the new image.
- Enable automatic image improvements. Google offers tools that can automatically improve your images, which may prevent offer disapprovals. Check to see whether this tool would be a good fit for your account.
Image guidelines
Follow these guidelines to make sure that your image meets our requirements and is optimised for the best performance.
Minimum requirements
These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, your product will be disapproved and you will be notified in the Diagnostics section of your Merchant Center account.
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Meet these image size requirements:
The result will be a high-quality image displaying your product at its best. Here's an example showing why we can't accept images that don't meet the requirement: |
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Accurately display the entire product, and include minimal or no product staging. Here's an example showing why we can't accept images that don't meet the requirement: |
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Make sure that your image shows all products in the bundle if you used the bundle [is_bundle] attribute to identify a bundle. This way, users can clearly identify what is included. |
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Don't use a placeholder or an image that doesn't show your product. Use the additional image link [additional_image_link] attribute to submit other images that might be helpful to users, such as other views of the product or images that show the results of the product. Placeholders don't allow users to clearly see what they are buying. Here's an example showing why we can't accept images that don't meet the requirement: |
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Don't use a generic image, graphic or illustration that is not the actual product image. You can add these types of images with the additional image link [additional_image_link] attribute. |
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Exception: A generic image, graphic or illustration is allowed for a product in these categories:
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Don't use a logo or icon instead of an actual product image. |
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Exception: Software logos or icons can represent your software product in this Google product category:
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Don't use a single-colour image that is only a square of colour. |
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Exception: A single-colour image is allowed for a product in these Google product categories:
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Don't use an image that contains promotional elements or content that covers the product. Examples of promotional elements include:
Here's an example showing why we can't accept images that don't meet the requirement: |
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Don't use an image with a border. To ensure that your image works with a variety of design elements, don't include borders around your image. Here's an example showing why we can't accept images that don't meet the requirement: |
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All images created using generative AI must contain metadata indicating that the image was AI generated (for example, the IPTC
|
Best practices
These are the best practices that can help you go beyond the basic requirements to optimise your product data performance.
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Use an image that shows a clear view of the main product being sold. Any additional views of the product can be submitted with the additional image link [additional_image_link] attribute. |
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Submit a unique image that represents the distinguishing details of each variant. For example, you sell a sofa with two variants, one is green and the other is blue. You submit the first variant, green, with an image of the green sofa. You submit the second variant, blue, with an image of the blue sofa. The green sofa should not use an image of the blue sofa, and vice versa.
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Ensure the best performance by using the highest-quality images. Submit the largest, highest resolution, full-size image that you have for the product, up to 64 megapixels and 16 MB file size. We recommend images of at least 1,500 x 1,500 pixels. Here's an example to show why we make this recommendation: |
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Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image. Here's an example to show why we make this recommendation: |
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Use a solid white or transparent background. These background colours ensure that your image works with a variety of design elements. Note: To ensure that your image is clear, use a solid white or transparent background. However, don't use a transparent background for images with light colours because they might show with a black background.
Here's an example to show why we make this recommendation: |
Avoid using lifestyle images as the primary image for your products. If you use a lifestyle image as your primary image, the image may be cropped in ads. Instead, use images with a white background as the primary image and upload lifestyle images as additional images using the Lifestyle image link [lifestyle_image_link] attribute.
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Provide images of products worn by people for clothing products. If you're using a full-body image, avoid cropping the model's head or feet. If you're selling one article of clothing, such as a top, make sure that your product is the focus of the image so that customers understand what you're selling. Show non-clothing products, such as shoes, handbags or accessories, alone in your main images, and on a model in your additional images. |
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Show a single unit of the product. If you're using the multipack [multipack] attribute, the main image should be of a single unit. You can include additional images using the additional image link [additional_image_link] attribute. |
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Keep in mind that we may automatically crop your image as we experiment with the best display options for your product. The purpose of the cropping is to focus the image more on the product. |
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Don't include any product that's not sold together with the main product. For example, if you sell a pair of shoes, don't include other accessories like a pair of glasses, a handbag or a dress in the photo unless the products are sold together. Here's an example to show why we make this recommendation: |
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Don't scale up an image or submit a thumbnail Here's an example to show why we make this recommendation: |
Examples
VariantsFor products with variants, submit the correct image of each variant so that your users are sure what they're clicking on.
| Product data for blue and orange Google shoes, men's size 8 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image1.jpg |
Title [title] |
Original Google shoes, men's size 8, blue and orange |
Colour [color] |
blue/orange/purple |
Size [size] |
8 |
|
Size system
|
US |
ID [id] |
8989-blu_or-M-8-US |
|
Item group ID
|
8989 |
| Product data for green and brown Google shoes, men's size 8 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image2.jpg |
Title [title] |
Original Google shoes, men's size 8, green and brown |
Colour [color] |
green/brown |
Size [size] |
8 |
|
Size system
|
US |
ID [id] |
8989-grn_brn-M-8-US |
|
Item group ID
|
8989 |
| Product data for black and white Google shoes, men's size 8 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image3.jpg |
Title [title] |
Original Google shoes, men's size 8, black and white |
Colour [color] |
black/white |
Size [size] |
8 |
|
Size system
|
US |
ID [id] |
8989-blk_wht-M-8-US |
|
Item group ID
|
8989 |
Variants that look the same
If your product varies only by size, but all sizes essentially look the same, you can use the same image for each variant. Still send users to the specific landing page for each variant using the link [link] attribute.
| Product data for blue and orange Google shoes, men's size 8 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image1.jpg |
Title [title] |
Original Google shoes, men's size 8, blue and orange |
Colour [color] |
blue/orange/purple |
Size [size] |
8 |
|
Size system
|
US |
ID [id] |
8989-blu_or-M-8-US |
|
Item group ID
|
8989 |
| Product data for blue and orange Google shoes, men's size 9 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image1.jpg |
Title [title] |
Original Google shoes, men's size 9, blue and orange |
Colour [color] |
blue/orange/purple |
Size [size] |
9 |
|
Size system
|
US |
ID [id] |
8989-blu_or-M-9-US |
|
Item group ID
|
8989 |
| Product data for blue and orange Google shoes, men's size 10 (US) | |
| Attribute | Value |
|
Image link
|
http://www.example.com/image1.jpg |
Title [title] |
Original Google shoes, men's size 10, blue and orange |
Colour [color] |
blue/orange/purple |
Size [size] |
10 |
|
Size system
|
US |
ID [id] |
8989-blu_or-M-10-US |
|
Item group ID
|
8989 |
For software subscriptions, you can submit either a generic image of the software box, such as you would submit for a physically boxed version of the software, or you can submit a logo.
| Product data for Google Security Software priced at $29.90 USD | |
| Attribute | Value |
Title [title] |
Google Security Software Basic Edition (one-year subscription) |
Price [price] |
29.90 GBP |
|
Google product category
|
Software > Computer Software > Antivirus & Security Software |
Brand [brand] |
|
MPN [mpn] |
123GOOGLE432 |
GTIN [gtin] |
1234567890123 |
ID [id] |
G-ABC123 |
Delivery [shipping] |
0.00 GBP |
Image link [image_link] |
http://www.example.com/software-logo.jpg |