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Image link [image_link]

Include the URL for your main product image with the image link [image_link] attribute. This image appears to potential customers in ads and free listings for your product.

An illustration showing how Shopping ads appear on many different devices

In this article


When to use

Required Required for each product

If you have multiple different images of the product, submit the main image using the image link [image_link] attribute, and include all other images in the additional image link [additional_image_link] attribute.


Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting. Learn when and how to submit your product data in English.

Type URL (including http or https), ASCII characters only and RFC 3986 compliant
Limits 1–2,000 characters
Supported file formats

JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), GIF (.gif), BMP (.bmp) and TIFF (.tif/.tiff)

The image's file extension should correspond to its format.

Repeated field No
Schema.org property (What is this?) Product.image, Type: URL
File format Example entry
Text feeds https://www.example.com/image1.jpg
XML feeds <g:image_link>https://www.example.com/image1.jpg</g:image_link>

To format your data for Content API, see the Content API for Shopping resource.


URL guidelines

Follow these guidelines to make sure that your image URL is formatted so that we can understand it.

Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Use a URL that points to an image in a supported file format.
  • Start with http or https and comply with RFC 3986. For example: http://www.example.com/image1.jpg.
  • Replace any symbols or spaces with URL-encoded entities. For example, if your URL contains an ampersand ( & ), then replace it with %26. If your URL contains a comma ( , ), then replace it with %2C.
  • Make sure that your URL can be crawled by Google. For example, ensure that your robots.txt file is configured correctly. Learn more about robots.txt files.
  • Submit only one value. Only one value will be accepted for this attribute, and any subsequent entries will be ignored. If you want to submit multiple images, you can provide these using the additional image link [additional_image_link] attribute.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

  • Use a stable URL. The URL that you include shouldn't change unless your image moves or is replaced. For example, don't use URLs with timestamps or parts that could change every time you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
  • Let Google know when you've added or updated an image so that we can crawl the image and get it appearing in your ads and free listings as soon as possible.
    • Add an image for a new product. Before submitting new products, test some of your image links using the URL inspection tool, which is available through Google Search Console. If you're submitting a lot of new products, using this tool on a few links can help you to detect issues before submitting product data. Once you submit your product data, the image will typically be crawled within three days. Learn more about the URL inspection tool.
    • Change an image for an existing product. If you need to change an image of an existing product, submit a new URL for the new image. When you submit a new URL, the image will be crawled within three days. Bear in mind that if you change the image, but keep the same URL, it may take up to six weeks to detect the change and recrawl the new image.
  • Enable automatic image improvements. Google offers tools that can automatically improve your images, which may prevent offer disapprovals. Check to see whether this tool would be a good fit for your account.

Image guidelines

Follow these guidelines to make sure that your image meets our requirements and is optimised for the best performance.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, your product will be disapproved and you will be notified in the Diagnostics section of your Merchant Center account.

Green checkmark Meet these image size requirements:
  • Non-clothing images: At least 100 x 100 pixels
  • Clothing images: At least 250 x 250 pixels
  • No image larger than 64 megapixels
  • No image file larger than 16 MB

The result will be a high-quality image displaying your product at its best. Here's an example showing why we can't accept images that don't meet the requirement:

An example ad with a fuzzy image

Green checkmark Accurately display the entire product, and include minimal or no product staging. Here's an example showing why we can't accept images that don't meet the requirement:

An example ad with a cropped image

Note: If you're planning to upload an image of a product in its original packaging, make sure that the image clearly displays multi-dimensional product packaging and not just the front of the packaging.
Green checkmark Make sure that your image shows all products in the bundle if you used the bundle [is_bundle] attribute to identify a bundle. This way, users can clearly identify what is included.

An illustration of a bundle that includes a camera body, lens, and bag

Red X Don't use a placeholder or an image that doesn't show your product. Use the additional image link [additional_image_link] attribute to submit other images that might be helpful to users, such as other views of the product or images that show the results of the product. Placeholders don't allow users to clearly see what they are buying. Here's an example showing why we can't accept images that don't meet the requirement:

An example of an ad that contains a placeholder image

Red X Don't use a generic image, graphic or illustration that is not the actual product image. You can add these types of images with the additional image link [additional_image_link] attribute.
Green checkmark Exception: A generic image, graphic or illustration is allowed for a product in these categories:
  • Hardware (ID: 632)
  • Vehicles and Parts (ID: 888)
  • Software > Computer Software (ID: 313)

Illustrates an example of certain categories where you can include a generic image with measurements - in this case nail hardware

Red X Don't use a logo or icon instead of an actual product image.
Green checkmark Exception: Software logos or icons can represent your software product in this Google product category:
  • Software > Computer Software (ID: 313)

An example of a company logo, in this case the "Google" logo

Red X Don't use a single-colour image that is only a square of colour.

An example of an ad with a pattern for an image

Green checkmark Exception: A single-colour image is allowed for a product in these Google product categories:
  • Vehicle Paint (ID: 3812)
  • Craft Paint, Ink and Glaze (ID: 505378)
  • Painting Consumables (ID: 503740)

An example of an ad with an acceptable single color image in the paint shopping category

Red X

Don't use an image that contains promotional elements or content that covers the product. Examples of promotional elements include:

  • calls to action, for example, buy
  • service-related information such as extended warranty
  • free delivery
  • price information
  • promotional adjectives, for example, best, cheap
  • condition or compatibility, for example, new, two-piece, adaptable
  • any overlay, for example, watermarks, brand names, logos
  • barcodes
  • brand/manufacturer/retailer name
  • brand/manufacturer/retailer logo

Here's an example showing why we can't accept images that don't meet the requirement:

An example of an ad with a promotional element

Red X

Don't use an image with a border. To ensure that your image works with a variety of design elements, don't include borders around your image. Here's an example showing why we can't accept images that don't meet the requirement:

Another example of an ad with a promotional element

Red X

All images created using generative AI must contain metadata indicating that the image was AI generated (for example, the IPTC Digital Source TypetrainedAlgorithmicMedia metadata tag). Don't remove embedded metadata tags such as the IPTC Digital Source Type property from images created using generative AI tools, for example Project Studio. The following IPTC NewsCodes specify the type of digital source that was used to create the image and should be preserved:

  • TrainedAlgorithmicMedia: The image was created using a model derived from sampled content.
  • CompositeSynthetic: The image is a composite that includes synthetic elements.
  • AlgorithmicMedia: The image was created purely by an algorithm not based on any sampled training data (for example, an image created by software using a mathematical formula).

Best practices

These are the best practices that can help you go beyond the basic requirements to optimise your product data performance.

Green checkmark Use an image that shows a clear view of the main product being sold. Any additional views of the product can be submitted with the additional image link [additional_image_link] attribute.

An example showing how additional images can appear alongside the main image

Green checkmark Submit a unique image that represents the distinguishing details of each variant. For example, you sell a sofa with two variants, one is green and the other is blue. You submit the first variant, green, with an image of the green sofa. You submit the second variant, blue, with an image of the blue sofa. The green sofa should not use an image of the blue sofa, and vice versa.

An illustration of a couch with product staging

  • Show the correct variant. Match the image that you submit to the product that you're selling, and make sure that your image shows the correct colour, pattern and material (if applicable). Here's an example showing why we recommend that you show the correct variant.

    An example of an image in the product data that doesn't match what's on the landing page

  • For variants based on colour, show only one variant. Don't use an image that shows multiple variants.
  • Show the correct image. Don't use an image that represents a non-customised product if you want to show a customised product, and vice versa. Learn more about the best practices for customised products.
Green checkmark

Ensure the best performance by using the highest-quality images. Submit the largest, highest resolution, full-size image that you have for the product, up to 64 megapixels and 16 MB file size. We recommend images of at least 1,500 x 1,500 pixels.

Here's an example to show why we make this recommendation:

An example ad with a low resolution image

Green checkmark

Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image.

Here's an example to show why we make this recommendation:

An example of an ad with an image that's too small

Green checkmark

Use a solid white or transparent background. These background colours ensure that your image works with a variety of design elements.

Here's an example to show why we make this recommendation:

An example showing how different backgrounds can be distracting

Note: If you're using Product Studio to generate a background for your image, we recommend that you upload that image as an additional image or lifestyle image.
Green checkmark Provide images of products worn by people for clothing products. If you're using a full-body image, avoid cropping the model's head or feet. If you're selling one article of clothing, such as a top, make sure that your product is the focus of the image so that customers understand what you're selling. Show non-clothing products, such as shoes, handbags or accessories, alone in your main images, and on a model in your additional images.

Ensure best performance by providing images of products worn by people.

Green checkmark Show a single unit of the product. If you're using the multipack [multipack] attribute, the main image should be of a single unit. You can include additional images using the additional image link [additional_image_link] attribute.

An illustration showing a single unit of a product rather than multiple

Green checkmark Keep in mind that we may automatically crop your image as we experiment with the best display options for your product. The purpose of the cropping is to focus the image more on the product.
Red X

Don't include any product that's not sold together with the main product. For example, if you sell a pair of shoes, don't include other accessories like a pair of glasses, a handbag or a dress in the photo unless the products are sold together.

Here's an example to show why we make this recommendation:

An example ad with too many things in the product image

Red X

Don't scale up an image or submit a thumbnail

Here's an example to show why we make this recommendation:

An example ad with a low resolution image

Note: You can increase resolution, remove backgrounds and generate a scene for your products using Product Studio, which is available for Merchant Center Next users and within the Google & YouTube app in Shopify.

Examples

Variants

For products with variants, submit the correct image of each variant so that your users are sure what they're clicking on.

An example ad showing a shoe with different color variants

Product data for blue and orange Google shoes, men's size 8 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image1.jpg
Title [title] Original Google shoes, men's size 8, blue and orange
Colour [color] blue/orange/purple
Size [size] 8

Size system

[size_system]

US
ID [id] 8989-blu_or-M-8-US

Item group ID

[item_group_id]

8989
Product data for green and brown Google shoes, men's size 8 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image2.jpg
Title [title] Original Google shoes, men's size 8, green and brown
Colour [color] green/brown
Size [size] 8

Size system

[size_system]

US
ID [id] 8989-grn_brn-M-8-US

Item group ID

[item_group_id]

8989
Product data for black and white Google shoes, men's size 8 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image3.jpg
Title [title] Original Google shoes, men's size 8, black and white
Colour [color] black/white
Size [size] 8

Size system

[size_system]

US
ID [id] 8989-blk_wht-M-8-US

Item group ID

[item_group_id]

8989

Variants that look the same

If your product varies only by size, but all sizes essentially look the same, you can use the same image for each variant. Still send users to the specific landing page for each variant using the link [link] attribute.

An illustration of a shoe

Product data for blue and orange Google shoes, men's size 8 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image1.jpg
Title [title] Original Google shoes, men's size 8, blue and orange
Colour [color]< blue/orange/purple
Size [size] 8

Size system

[size_system]

US
ID [id] 8989-blu_or-M-8-US

Item group ID

[item_group_id]

8989
Product data for blue and orange Google shoes, men's size 9 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image1.jpg
Title [title] Original Google shoes, men's size 9, blue and orange
Colour [color] blue/orange/purple
Size [size] 9

Size system

[size_system]

US
ID [id] 8989-blu_or-M-9-US

Item group ID

[item_group_id]

8989
Product data for blue and orange Google shoes, men's size 10 (US)
Attribute Value

Image link

[image_link]

http://www.example.com/image1.jpg
Title [title] Original Google shoes, men's size 10, blue and orange
Colour [color] blue/orange/purple
Size [size] 10

Size system

[size_system]

US
ID [id] 8989-blu_or-M-10-US

Item group ID

[item_group_id]

8989
Software subscription

For software subscriptions, you can submit either a generic image of the software box, such as you would submit for a physically boxed version of the software, or you can submit a logo.

An example of a company logo, in this case the "Google" logo

Product data for Google Security Software priced at $29.90 USD
Attribute Value
Title [title] Google Security Software Basic Edition (one-year subscription)
Price [price] 29.90 GBP

Google product category

[google_product_category]

Software > Computer Software > Antivirus & Security Software
Brand [brand] Google
MPN [mpn] 123GOOGLE432
GTIN [gtin] 1234567890123
ID [id] G-ABC123
Delivery [shipping] 0.00 GBP
Image link [image_link] http://www.example.com/software-logo.jpg

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