About item disapprovals for product data violations

Providing the best experience for users on Google Shopping means that we ask you to follow the requirements in the Products Feed Specification. If your data doesn't meet the requirements, we may need to disapprove an item or your entire Merchant Center account. It's important to understand how disapprovals work and what to do about them, because a disapproved item can't be advertised on Google Shopping.

This article will explain the different types of product data disapprovals and what you can do if you have disapprovals in your account.

Automatic disapproval of individual items

We use automated systems to identify items that don't meet our Products Feed Specification requirements. These checks are applied to all items submitted to Google Shopping from all merchants. When an item is disapproved, it won't be eligible to serve on Google Shopping.

Request an exception from the 'gtin' attribute requirements

You can request a manual review through your Merchant Center account when targeting Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK and the US. You can use this option to get an exception for an item that is sold from a designated brand but should not be required to provide a value for the 'gtin' attribute. Use the steps below to request a manual review:

  1. Click on the title of the item on the Products tab to view the individual item page.
  2. Click the link for "Why is this item disapproved?"
  3. Review the 'gtin' attribute requirements related to your item disapproval and then tick the box that acknowledges that you reviewed the information.
  4. Select "Request manual review."

It may take up to three business days to complete the manual review. Items that are approved as the result of a review will be eligible to serve on Google Shopping within 24 hours. If we review your item and determine that it was disapproved correctly, you won’t be able to request manual reviews of other items in your account for 7 days.

Account suspension

In severe cases, we will suspend your Merchant Center account for violating the Products Feed Specification. Learn more about account suspensions.

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