Notification

In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Find a GTIN

A custom icon for Merchant Center Classic and Merchant Center Next.

A Global Trade Item Number (GTIN) is a unique and internationally recognised identifier for a product. When a GTIN is available, it will appear next to the barcode on your product's packaging or book cover. Submit GTINs in your product data using the GTIN [gtin] attribute to help us classify and display your products.

On this page

Types of GTINs

GTINs vary in length depending on the type of product and where the product will be sold. Here are the different GTINs that you might encounter:

  • UPC (in North America/GTIN-12): 12-digit number (8-digit UPC-E codes should be converted to 12-digit UPC-A codes)
  • EAN (in Europe/GTIN-13): 13-digit number
  • JAN (in Japan/GTIN-13): 8- or 13-digit number
  • ISBN (for books): 13-digit number (ISBN-10 values should be converted to ISBN-13)
  • ITF-14 (for multipacks/GTIN-14): 14-digit number

Finding a GTIN

To find the GTIN of your product, you can refer to the barcode on your product, your product's packaging or book cover. Take a look at the example barcodes below to get a sense of how the GTIN can be displayed on your product. Bear in mind that not all products have a GTIN. If you can't find the GTIN, you can always contact the product's manufacturer to ask for it. Learn more about unique product identifiers

Note: If you are using a third party to find GTINs, be sure to verify its legitimacy.

UPC

This type of GTIN is found on products sold in the United States. It's the 12-digit number below the barcode:

EAN, JAN or ISBN

This type of GTIN is found on products sold in Europe or Japan and on books sold worldwide. It's the 13-digit number below the barcode:

ITF-14

This type of GTIN is found on products that are sold in multipacks, like postal boxes, for example. The GTIN is the 14-digit number below the barcode:

Tip

If you're reviewing the GTINs on your product's packaging, you might want to download the barcode scanner app from the Google Play Store. The app can scan a barcode to give you the GTIN and tell you the type of GTIN that you have scanned.

Related links

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
11212865846252955624
true
Search Help Centre
true
true
true
true
true
71525
false
false