Adult-oriented content

Our policy

Google restricts promotion of the following types of adult-oriented content: adult merchandise sexually suggestive content images containing exposed skin and nudity When promoting adult content you may not do any of the following: violate applicable laws or regulations for any location that you target target minors promote sexually explicit content promote content with underage or non-consensual sexual themes, including child sexual abuse content promote services that may be interpreted as providing sexual acts in exchange for compensation

Refer to the product data specification for specific requirements on how to submit these products using the adult [adult] attribute, or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually explicit content

Text, image, audio, or video of graphic sexual acts intended to arouse

• Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai

Non-consensual sexual content

Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real

• Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography

Child sexual abuse imagery

Content promoting the sexual exploitation of minors

• Examples: Child sexual abuse imagery or other content

Restricted adult content

Adult merchandise

Promotion or sale of merchandise intended to enhance sexual activity

• Examples: Sex toys

Sexually suggestive content

Content containing sexually suggestive text, images, audio, or video

• Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions

Nudity

People or representations of people that display sexual body parts

• Examples: Visible genitalia, nipples, or bare buttocks

Effect of the policy

If your ad or offer meets the requirements above and is approved, here are details of how it can run.

Destination
Can run adult and non-family safe ads and free product listings: Shopping ads	Cannot run any adult content: Buy on Google

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries	Details
Algeria Bahrain Belarus Ecuador Egypt Georgia Hong Kong India Indonesia Jordan Kazakhstan Kuwait Lebanon Malaysia Morocco Myanmar (Burma) Oman Peru Philippines Russia Saudi Arabia Singapore South Korea Thailand Tunisia Turkey Ukraine United Arab Emirates Vietnam	Not allowed In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Germany	Allowed with limitations In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Restricted adult content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve in Shopping ads and free listings on Google. If the item doesn't comply with Shopping ads policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, follow these steps to request a manual review:

1. Sign in to your Merchant Center account.
2. Click Products in the navigation menu.
3. Click Diagnostics.
4. Under the Item issues tab, scroll to see a list of items that have diagnostic issues.
5. Select the diagnostic issue that you wish to resolve and click View examples.
6. From the list of example items, select one that you want to request a review for.
7. Scroll to “Item status” to see a list of issues affecting the item.
8. Under “Actions,” click Request review.
9. Read the disclaimer in the “Why is this item disapproved?” pop-up box.
10. Check “I have ensured that this item complies with Shopping ads policies and the Products Feed Specification.”
11. Click Request manual review.

Learn more about item disapprovals for policy violations and requesting a review

Prohibited adult content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve in Shopping ads or free listings on Google. If the item doesn't comply with Shopping ads policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, follow these steps to request a manual review:

1. Sign in to your Merchant Center account.
2. Click Products in the navigation menu.
3. Click Diagnostics.
4. Under the Item issues tab, scroll to see a list of items that have diagnostic issues.
5. Select the diagnostic issue that you wish to resolve and click View examples.
6. From the list of example items, select one that you want to request a review for.
7. Scroll to “Item status” to see a list of issues affecting the item.
8. Under “Actions,” click Request review.
9. Read the disclaimer in the “Why is this item disapproved?” pop-up box.
10. Check “I have ensured that this item complies with Shopping ads policies and the Products Feed Specification.”
11. Click Request manual review.

Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

1. Read the policy above to learn what we don't allow. Here are some examples:
   • Sexually explicit content: Make sure your product data doesn’t contain any of the examples listed in the policy above, with regards to sexually explicit content and non-consensual sexual content.
2. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
3. Update your product data in Merchant Center.
   • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
   • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
4. Request a review of your account.
   • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
   • If your account is suspended, you’ll need to request an account review.

Request a review

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from promoting Shopping ads content with us.