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Adult-oriented content

Welcome to the new Policy Center

We've recently updated the Shopping policies and these resources. See our announcement about these changes.

Our policy

Google restricts promotion of the following types of adult-oriented content:

  • adult merchandise
  • sexually suggestive content
  • images containing exposed skin and nudity

When promoting adult content you may not do any of the following:

  • violate applicable laws or regulations for any location that you target
  • target minors
  • promote sexually explicit content
  • promote content with underage or non-consensual sexual themes, including child sexual abuse content
  • promote services that may be interpreted as providing sexual acts in exchange for compensation

Refer to the feed specification for specific requirements on how to submit these products using the ‘adult’ attribute or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

 

Sexually explicit content

 

Text, image, audio, or video of graphic sexual acts intended to arouse
  • Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai

 

Non-consensual sexual content

 

Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real
  • Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography

 

Child sexual abuse imagery

 

Content promoting the sexual exploitation of minors
  • Examples: Child sexual abuse imagery or other content

Restricted adult content

 

Adult merchandise

 

Promotion or sale of merchandise intended to enhance sexual activity
  • Examples: Sex toys

 

Sexually suggestive content

 

Content containing sexually suggestive text, images, audio, or video
  • Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions

 

Nudity

 

People or representations of people that display sexual body parts
  • Examples: Visible genitalia, nipples, or bare buttocks

 

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Details
India
Germany
Russia
Turkey
Not allowed Not allowed
In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Japan Allowed Allowed with limitations
Google doesn't allow uncensored sexualized nudity in Japan. For content to be allowed, genitals must not be visible.

What you can do

Here's more detail about each violation and what you can do if your item is disapproved or your Merchant Center account is warned or suspended:

Restricted adult content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

For most violations, we will send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you will find the requirements by country in the policy boundaries above.
  3. Correctly submit adult-oriented products, and understand the difference between individual item-level requirements and account-level requirements:
    • Individual item-level requirements: If some of your products are restricted adult content, you should add the 'adult' attribute at the individual item-level.
      • If you received example items from your account but have additional items in your product data that violate the same policy, you'll also need to add the 'adult' attribute for those items.
    • Account-level requirements: If your products, business model, or website generally targets an adult audience and contains adult-oriented content, you should adjust your account-level settings to reflect this.
      • To adjust your account-level settings, go to the Settings tab, then General.
      • When you edit your settings, check the box for "My site contains adult products as defined by Google's policy."
  4. If you changed your product data to use the 'adult' attribute, make sure to update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated.
    • Product data that's been uploaded as a test will not go live.

Once the violation is resolved, items that were pre-emptively disapproved will return to approved status within 3 business days without any additional action on your part. You don't need to request a manual review. Learn more about pre-emptive item disapprovals for policy violations.

Prohibited adult content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item doesn't comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe that your item was incorrectly disapproved and would like to request a manual review, click "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 calendar days to update your product data.

  1. Read the policy above to learn what we don't allow. Here are some examples:
    • Sexually explicit content: Make sure your product data doesn’t contain any of the examples listed in the policy above, with regards to sexually explicit content and non-consensual sexual content.
  2. Remove the violating items from your product data. You’ll receive an email with details about the violation, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  3. Update your product data in Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  4. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.

Most accounts are reviewed within 3 business days, but some can take longer if they need a more complex review. If we find that you've removed the violating items from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to Google Shopping policies. It is important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Shopping listings are served. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may ban you from promoting Google Shopping content with us.

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.