About item disapprovals for policy violations

Our goal is to provide the best user experience on Google. To ensure that the ads we show to online shoppers are safe, secure, and comply with legal requirements, we maintain comprehensive enforcement of the Shopping ads policies for all merchants. If we find items you submitted do not comply with our policies, we will disapprove individual items or your entire Merchant Center account depending on the severity and frequency of the violation.

Note: We use automated systems to identify items that violate our policies. These checks are applied to all items for all merchants. When an item is disapproved, it won't be eligible to serve in Shopping ads.

To see disapproved items, click Item issues in the Diagnostics section. Under the "Violation of Shopping ads policies" issue, you'll see a sample of affected items.

From the Item issues view, you can also download a list (.csv) of all affected items for this particular issue. To do so, find the issue under the “Issue” column, then click the Download button at the end of the row.

Note: Products submitted in feeds that have multiple countries may receive different disapprovals or warnings across multiple countries due to policy differences. Consider adjusting the selection of countries for your feed, or using the shopping_ads_excluded_countries attribute to exclude countries for individual products.

Instructions to request a manual review

In some instances, you’ll see the option in your account to request a manual review of an individual item that has been disapproved automatically for policy violations.

  1. Click on the title of the item in the List section of the Products page to view the individual product details.
  2. Under Item status, click Request review.
  3. Review the policies related to your item disapproval and then check the box that acknowledges that you reviewed the information.
  4. Select Request manual review.
Note: This manual review is only available for select policy violations.

It may take up to 3 business days to complete the manual review. Items that are approved will be eligible to serve in Shopping ads within 24 hours. If we review your item and determine that it was correctly disapproved, you won’t be able to request manual reviews of other items in your account for 7 days.

Account suspension

In severe cases, we'll suspend your Merchant Center account for policy violations. Learn more about account suspensions

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