Landing pages and tracking with dynamic remarketing

When creating dynamic remarketing ads in Display Ad Builder, we'll use the landing page URLs included in the 'link' attribute of your product data. If you need to use a different URL, or need to track that URL in a different manner, you can use one of the options below.

Use a different URL for the Dynamic ads campaign

If you need to use a different URL in your dynamic remarketing campaign, use the display_ads_link attribute. You can add this attribute by reviewing the technical specifications and then making the following changes to your product data:

  • If using a TXT feed - just add a column with the heading display_ads_link and paste the new URLs you want to use under this column and next to each of the products. These URLs must be unencoded.
  • If using a XML feed - update it using <g:display_ads_link>insert new unencoded landing page url</g:display_ads_link>
    • Also please check on the namespaces declared at the top of your XML file - it's possible it's currently set at:
      <rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
      Please update it to:
      <rss xmlns:g="http://base.google.com/ns/1.0" xmlns:c="http://base.google.com/cns/1.0" version="2.0">
  • If using API requests - update it using <sc:attribute name="display_ads_link">insert new unencoded landing page url</sc:attribute>

Important note: If you implement display_ads_link, this will override all of your URLs for dynamic ads only, including an ads_redirect. Shopping ads links will not be affected and will continue using the original 'link' URL, or ads_redirect if it exists.

If you use ValueTrack parameters, the URL must be unencoded and read as a string for the ValueTrack parameters to work. Modify the above instructions to:

  • If using a TXT feed - just add a column with the heading display_ads_link and paste the new URLs you want to use under this column and next to each of the products. These URLs must be unencoded.
  • If using a XML feed - update it using <g:display_ads_link>insert new unencoded landing page url</g:display_ads_link>
  • If using API requests - update it using <sc:attribute name="display_ads_link" " >insert new unencoded landing page url</sc:attribute>
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