About promotions implementation

Promotions allow you to distribute online offers with your Shopping ads on Google.com.

Note: If you’re interested in promotions, complete this form. The  promotions team will let you know when you’re ready to start implementation and Google Shopping. Watch this video to learn more about promotions.

Implementation steps

  1. Configure your accounts.
  2. Create a promotion.
  3. Choose products for your promotion.
  4. Register and upload your promotions feed (optional).
    1. This step is only required if you created a promotions feed. Skip this step if you used the promotion builder.