This article explains each promotion status, how to fix rejected promotions, and how to end a promotion. You will also learn about Google’s promotion approval process.
You can confirm the status of your promotions in the Promotions dashboard of your Merchant Center account. The Promotions dashboard shows promotions that have been approved, disapproved, have expired, are live, or are still under review.
View the Promotions dashboard
To view the Promotions dashboard, sign in to your Merchant Center account, then select "Promotions" in the navigation menu under “Marketing.”
Note: If you do not see "Promotions" in the navigation menu, talk to your promotions contact or fill out the Help request to promotions form.
Promotions are eligible to appear with your Shopping ads once they are approved and live.
Promotions that are still under review, expired, or disapproved are not eligible to appear.
For prompt promotion display, review the following:
- Approval process guide for troubleshooting
- FAQ page to utilize the promotion effective dates and promotion display dates attributes
Statuses for promotions are defined as follows:
Your promotion is pending review. If your promotion is un-reviewed for more than 24 hours, it may be that the promotion start date (i.e.
promotion_effective_date) is either incorrectly set or has not been reached.
A promotion must pass 2 types of checks to be approved and set live:
- Policy: Your promotion complies with editorial requirements and program policies.
- SKU: Your promotion works as described on your website. It has been approved and is eligible for display.
Your promotion was not approved for one or more reasons. You will receive an email about the details of the disapproval. Please review the email as well as our editorial requirements and program policies, then edit and resubmit your promotion. This article explains how to edit a promotion or change promotion status.
Note: If your promotion was rejected during the SKU check for a website error, once the error has been resolved you can resubmit your promotion by clicking the speech bubble icon under the SKU status and selecting "Request a retest".
Your promotion was ended permanently and will not be visible on your Shopping ads on Google.com or Google Shopping.
Note: Promotions that have ended or expired are removed from your Promotions dashboard one year after the end or expiration date. Promotions that have ended can't be restarted.
Promotions will expire once they reach their end date. Expired promotions are not visible on your Shopping ads on Google.com or Google Shopping, and can't be reactivated.
A promotion that is active and eligible to surface on Shopping ads. Promotions that are live may be ended or edited. This article explains how to edit a promotion or change promotion status. Any edited promotions will undergo the review process again before returning to the 'Live' state.