Implementation guide

To show your local products on Google, provide information about your business, shops and products. Use this implementation guide to set up either local inventory ads or free local product listings.

Tip: Auto-feed crawl is now available for local inventory ads. This enables you to automatically generate local inventory feed using the product availability information on your website. Learn more about Auto-feed crawl for local inventory ads.

• Are you interested in onboarding via API? Learn more.
• Are you a retailer interested in having your POS/inventory data provider submit your inventory data to Google on your behalf? Or, are you a POS/inventory data provider who would like to submit your customers' data to Google? Learn how to get started.

Tip: Eligible retailers in the US, CA, UK and IE can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.

	Step 1: Set up your accounts
	Step 2: Enable local inventory ads or free local product listings
	Step 3: Add your business information
	Step 4: Link your Business Profiles using your Business Profile Manager and select your business group
	Step 5: Create, register and submit feeds Create a primary feed Create a local product inventory feed Register and submit local feeds
	Step 6: Select your onboarding option: Do you have up to date inventory information? If the answer is 'Yes, I know what's in stock at my shops' Choose your landing page type for local inventory ads Note: This step is only available for local inventory ads. If you’re setting up free local product listings, continue onto step 7. If the answer is 'No, I don't know what's in stock at my shops, but I can deliver products to my shops' In the 'Pick up later' section, select 'If a product isn’t in stock, deliver to shop is available' and submit an example product page.
	Step 7: Verify your about page (Austria, Germany and Switzerland only)
	Step 8: Request inventory verification Note: Inventory verification isn’t required if you’ve been approved for merchant-hosted local shop front. Learn more about the inventory verification process
	Step 9: Set up Google Ads for local inventory ads (optional) Link your Merchant Center and Google Ads accounts Enable local products in your campaign

Tip: If you're having issues, go to our Contact Us form.