Live display and performance tracking
This article provides answers to common questions about where Google distributes your promotions, how to track promotion performance, and when costs apply to live promotions.
Merchant Promotions lets you distribute promotions to Product Shopping ads on Google.com and Google Shopping.
Where will my promotions appear?
If a promotion is for specific products, it will be added to items mapped with the promotion on Google.com and Google Shopping. Promotion mapping is done in the products Feed. Learn more about creating and submitting promotions. When displayed, promotions appear with your Product Shopping ads as "special offer" links. If a promotion is for all products, it will appear with all the Product Shopping ads that appear in Google.com.
Note: The use of promotions will not affect your ranking in Google.com or Google Shopping.
To get started, learn how to measure your promotion performance.
Shoppers will land on the
link attribute value specified in your Google Shopping feed. This location is the same as if they had clicked on the product landing page.
Promotions that are added to your Product Shopping ads in Google.com and Google Shopping do not incur additional costs, though Costs-Per-Click (CPCs) do still apply.
promotion_idscan be mapped to one item in the products feed. Google Shopping shows up to 5 promotions per item. The order the promotions appear are organized by
product_applicability; promotions with
product_applicabilityare prioritized, then promotions with