Live display and performance tracking

This article provides answers to common questions about where Google distributes your promotions, how to track promotion performance, and when costs apply to live promotions.

Merchant Promotions lets you distribute promotions to Shopping ads on and on the Shopping tab

Where will my promotions appear?

Your promotions appear alongside Shopping ads on and on the Shopping tab. The promotion will be shown on products eligible for the promotion as a "special offer" link on and on the Shopping tab, with a "structured promotion" link on mobile, which displays the offer amount and benefit type.
To submit Merchant Promotions to Google, review our Editorial requirements, Program policies, and feed specifications.
How do I get my promotion to appear on Shopping ads on Google?

If a promotion is for specific products, it will be added to items mapped with the promotion on and on the Shopping tab. Promotion mapping is done in the products Feed. Learn more about creating and submitting promotions. When displayed, promotions appear with your Shopping ads as "special offer" links. If a promotion is for all products, it will appear with all the Shopping ads that appear in 

Note: The use of promotions will not affect your ranking on Google.

How do I track my promotion performance?

To get started, learn how to measure your promotion performance

What URL does Google use when users click on the "SHOP" button on a promotion?

Shoppers will land on the link attribute value specified in your feed. This location is the same as if they had clicked on the product landing page.

How much does it cost to show promotions with my Shopping ads?

Promotions that are added to your Shopping ads on and the Shopping tab do not incur additional costs, though Costs-Per-Click (CPCs) do still apply. 

Can multiple promotions be mapped to an item? How will they appear on Google?

Up to 10 promotion_ids can be mapped to one item in your product feed. Google shows up to 5 promotions per item. The order the promotions appear are organized by product_applicability; promotions with SPECIFIC_PRODUCTS product_applicability are prioritized, then promotions with ALL_PRODUCTS product_applicability.

How can I add the mobile annotation to my Shopping ads?
No additional action is required to add a mobile annotation to your Shopping ads. Once your promotion has been approved per policy and SKU guidelines, it will be visible on both and on the Shopping tab on desktop and mobile. 
Note: Promotion links on mobile will not appear with "special offer" links. Instead, mobile promotions will showcase the actual promotion (i.e.: "Code: 5% off, min $25).
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