Adult-oriented Content

Our policy

Google restricts promotion of the following types of adult-oriented content:

  • adult merchandise
  • sexually suggestive content
  • images containing exposed skin and nudity

When promoting adult content you may not do any of the following:

  • violate applicable laws or regulations for any location that you target
  • target minors
  • promote sexually explicit content
  • promote content with underage or non-consensual sexual themes, including child sexual abuse content
  • promote services that may be interpreted as providing sexual acts in exchange for compensation

Examples of restricted adult content: sex toys; adult magazines; sexual enhancement devices; sexually suggestive lingerie promotions.

Please refer to the feed specification for specific requirements on how to submit these products using the 'adult' attribute or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually Explicit Content
Text, image, audio, or video of graphic sexual acts intended to arouse.
  • Examples: Graphic depictions of sexual acts in progress including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn or hentai.
Non-Consensual Sexual Content
Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real.
  • Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography.
Child Sexual Abuse Imagery
Content promoting the sexual exploitation of minors.
  • Examples: Child sexual abuse imagery or other content

Restricted Adult Content

Adult Merchandise
Promotion or sale of merchandise intended to enhance sexual activity.
  • Examples: Sex toys
Sexually Suggestive Content
Content containing sexually suggestive text, images, audio or video.
  • Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions.
People or representations of people that display sexual body parts.
  • Examples: Visible genitalia, nipples or bare buttocks.

Country-Specific Requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country specific requirements you must meet below.

Countries Status Details
Not allowed Not allowed In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Japan Allowed Allowed with limitations Google doesn't allow uncensored sexualized nudity in Japan. To be allowed, genitals must not be visible.
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