Adult-oriented Content

The Shopping policies will be changing around February 2016. Learn about the change

Our policy

Google restricts promotion of the following types of adult-oriented content:

  • adult merchandise
  • sexually suggestive content
  • images containing exposed skin and nudity

When promoting adult content you may not do any of the following:

  • violate applicable laws or regulations for any location that you target
  • target minors
  • promote sexually explicit content
  • promote content with underage or non-consensual sexual themes, including child sexual abuse content
  • promote services that may be interpreted as providing sexual acts in exchange for compensation

Examples of restricted adult content: sex toys; adult magazines; sexual enhancement devices; sexually suggestive lingerie promotions.

Please refer to the feed specification for specific requirements on how to submit these products using the 'adult' attribute or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually Explicit Content
Text, image, audio, or video of graphic sexual acts intended to arouse.
  • Examples: Graphic depictions of sexual acts in progress including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn or hentai.
Non-Consensual Sexual Content
Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real.
  • Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography.
Child Sexual Abuse Imagery
Content promoting the sexual exploitation of minors.
  • Examples: Child sexual abuse imagery or other content

Restricted Adult Content

Adult Merchandise
Promotion or sale of merchandise intended to enhance sexual activity.
  • Examples: Sex toys
Sexually Suggestive Content
Content containing sexually suggestive text, images, audio or video.
  • Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions.
Nudity
People or representations of people that display sexual body parts.
  • Examples: Visible genitalia, nipples or bare buttocks.

Country-Specific Requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country specific requirements you must meet below.

Countries Status Details
India
Germany
Russia
Turkey
Not allowed Not allowed In these countries, Google doesn't allow the promotion of adult-oriented content, including nudity.
Japan Allowed Allowed with limitations Google doesn't allow uncensored sexualized nudity in Japan. To be allowed, genitals must not be visible.

What you can do

Here's more detail about each violation and what you can do if your item is disapproved or your Merchant Center account is warned or suspended:

Prohibited Adult Content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item does not comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe your item was incorrectly disapproved and would like to request a manual review, click on "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we will send you a warning email detailing the policy violation and give you 7 days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you will find the requirements by country in the policies above.
  3. Remove the violating items from your product data. Details about the violation are included in the email we sent to your technical contact, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Google Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that has been uploaded as a test will not go live and is not considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.
      Request a review

Most accounts are reviewed within 3 working days, though some can take longer if they need a more complex review. If we find that you've removed the violating products from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

How to prevent this in the future?

Take time to understand the policy. Using the policy explanation and examples of prohibited products, consider ways that you can ensure your product data is clean in the future. Prevent the upload of products from certain categories, brands, keywords, or images and by identifying similar products or product categories that might violate the Google Shopping policies.

Restricted Adult Content

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item does not comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. Click on "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive Item Disapproval

For most violations, we will send you a warning email detailing the policy violation and give you 7 days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you will find the requirements by country in the policy boundaries above.
  3. Correctly submit adult-content products:
    1. Refer to the Products Feed Specification for specific requirements on how to submit these products using the 'adult' attribute or by adjusting account-level settings to ensure these products are shown to an appropriate audience. 
      1. If only some of your products are restricted adult content, you should add the attribute at the individual item-level to submit these products.
      2. If all your products, business model, or site fall in scope of being restricted adult content, you should adjust your account-level settings. 
    2. Details about what types of products are in scope of the policy can be found above. If you received example items from your account but have additional items in your product data that violate the same policy, you'll need to remove those per the policy scope as referenced above.
  4. Update your product data in Google Merchant Center or adjust your account-level settings, as needed.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated.
    • Product data that has been uploaded as a test will not go live.
    • To adjust your account-level settings, go to the Settings tab, then General. When you edit your settings, check the box for "My site contains adult products as defined by Google's policy."

Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 days without any additional work on your part. You don't need to request a manual review. Learn more about preemptive item disapprovals for policy violations. 

How to prevent this in the future?

Take time to understand the policy. Using the policy scope explanation and examples of prohibited products, consider ways that you can ensure your product data is clear in the future like: blocking certain categories, images, brands, or keywords, or looking at similar products or product categories.

Contact information

You can contact us by selecting the category related to your question. Select the option to sign in to your Merchant Center account to see all of your contact options.

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.