Understanding account-level enforcement for policy violations
We want everyone to have a safe and positive experience when visiting Google and our partner sites. To help make that a reality, we've developed a set of policies that we expect merchants to follow. When merchants don't follow these policies, we might disapprove their items to let them know that something's not right. When advertisers continue to break the rules or break the rules egregiously, then we may have to suspend those accounts.
When you upload items to your account for the first time, your items and website will be subject to an initial review to ensure they meet our requirements and Shopping ads policies. This process can take up to 3 business days and during that time your products will show as ‘Pending’ on the Diagnostics page. If the review reveals that your products or website do not comply with the Shopping ads policies, your account will be suspended immediately and you will receive a notification email with further details. If the review is successful, your products will become eligible to serve in Shopping ads.
Merchant Center accounts are reviewed regularly. If it’s found that your products or website are not in compliance with Shopping ads policies, you’ll receive a warning email with more details about the issue and how to fix it and a timeframe in which to fix your issues (usually 7 days). During the warning period, your products will continue to appear in Shopping ads. The warning period will also be displayed in your account on the Diagnostics page, under Account issues page.
If your account is suspended, you’ll receive a series of emails containing all of the relevant information related to Shopping ads policies detected and account suspension.
Your account or website will be reviewed at the end of the warning period. If all issues are resolved, the warning will be lifted and your ads will continue serving as normal. If any of the issues are not resolved, your account will be suspended and all of your products will be disabled from Shopping ads. You’ll receive an email notification stating that your account has been suspended. You’ll also see your account status on the Home and the Diagnostics pages of your account.
Important: If your account is suspended, your items will no longer show in Shopping ads. They will, however, still be available for other destinations. The Google account used to access Merchant Center account will not be affected and you will still be able to use it to access other Google products.