Restricted Products

This is an overview of all the products that are restricted on Google Shopping. Listing certain products can result in disapproval of items, preemptive item disapproval, or account suspension.

Find out what you can do if your product listing gets disapproved.

Aids to Pass Drug Tests

What's the policy?

Google Shopping doesn’t allow aids to pass drug tests, including drug test cleansing products, urine drug test solutions or instructions on how to pass drug tests.

We've created this policy due to the many legal regulations that exist around the sale and use of these products and to ensure a positive user experience.

Examples

Product Listing/Website Allowed? Reason
Aids to pass drug tests Not allowed Not allowed Google doesn't allow aids to pass drug tests, such as drug test cleansing.

Alcoholic Beverages

Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages.

When promoting alcoholic beverages, you may not do any of the following:

  • violate applicable laws and industry standards for any location that you target
  • target individuals below the legal drinking age
  • imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing
  • imply that drinking alcohol provides health or therapeutic benefits
  • portray excessive drinking in a positive light or feature binge or competition drinking
  • show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Examples of restricted alcoholic beverages: beer; wine; sake; spirits or hard alcohol; Champagne; fortified wine; non-alcoholic beer; non-alcoholic wine; and non-alcoholic distilled spirits.

Please refer to the Feed Specification for specific requirements on how to submit these products using the ‘google product category’ attribute to ensure products are shown to an appropriate audience.

Country-Specific Requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Allowed? Details
Australia
Austria
Belgium
Brazil
Canada
Czech Republic
Denmark
France
Germany
Italy
Japan
Netherlands
Mexico
Spain
Sweden
Switzerland
United Kingdom
United States
Allowed Allowed with limitations In these countries, Google allows the promotion of alcohol (including hard alcohol, liquor, beer, wine, Champagne, and cider) as long as the requirements outlined above are met.
India
Norway
Poland
Russia
Turkey
Not allowed Not allowed In these countries, Google doesn't allow the promotion of any alcoholic beverages, including hard alcohol, liquor, beer, wine, Champagne, or cider.

Casinos and Gambling Equipment

What's the policy?

Google Shopping  restricts the promotion of gambling-related products, including:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards

However Google shopping allows the promotion of physical gambling-related equipment, including:

  • Gambling-related accessories, e.g. poker chips
  • Gambling-related physical items, e.g. poker books/DVD's/Video games for consoles

We've created this policy based on legal factors.

Examples

Product Listing/Website Allowed? Reason
Sites selling roulette tables Allowed Allowed Google allows the promotion of physical gambling-related equipment
Poker-themed video games for consoles Allowed Allowed Google allows the promotion of physical gambling-related equipment
National lottery tickets Not allowed Not allowed Google doesn't allow the promotion of gambling-related products

Dangerous Products

What's the policy?

We want to help keep people safe both online and offline, so we don’t allow the promotion of some products that cause damage, harm, or injury.

Examples

Examples of dangerous content: recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

For more examples, review the categories of dangerous products below (meant to be illustrative rather than a complete list).

Explosives

Not allowed Products that are designed to explode and could cause damage to nearby people or property.
  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenade
  • Not allowed Instructional materials on how to make explosives.
  • Examples: Bomb-making instructions
  • Guns and Parts

    Not allowed Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat.
    (Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.)
  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns
  • Not allowed Any part or component necessary to the function of a gun or intended for attachment to a gun.
  • Examples: Gun scopes, ammunition, ammunition clips
  • Dangerous Knives

    Not allowed Knives that are designed or promoted as products that can be used to injure an opponent in sport, self-defense or combat.
    Not allowed Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism).
  • Examples: Switchblades, tactical knives, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes.
  • Other Weapons

    Not allowed Any other product designed to injure an opponent in sport, self-defense or combat.
  • Examples: Throwing stars, brass knuckles, crossbows or pepper spray.
  • Recreational Drugs and Drug-Related Equipment

    Not allowed Promotion of substances that alter mental state for the purpose of recreation, or otherwise induce ‘highs’.
  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, ‘legal highs’.
  • Not allowed Products or services marketed as facilitating recreational drug use.
  • Examples: Pipes and bongs.
  • Not allowed Promotion of instructional content about producing, purchasing or using recreational drugs.
  • Examples: Instructional resources on drug use.
  • Tobacco Products & Related Equipment

    Not allowed Tobacco or any products containing tobacco.
  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco.
  • Not allowed Products that form a component part of a tobacco product, and products that directly facilitate or promote tobacco consumption.
  • Examples: Rolling papers, pipes, tobacco filters, hookahs.
  • Not allowed Products designed to simulate tobacco smoking.
  • Examples: Herbal cigarettes, electronic cigarettes or e-cigarettes, e-juice.
  • Endangered Species

    What's the policy?

    Google Shopping doesn't allow the promotion of products obtained from or the sale of endangered or threatened species.

    We've created this policy based on user feedback and legal factors.

    Examples

    Product Listing Allowed? Reason
    Ivory Not allowed Not allowed Google doesn't allow the promotion of ivory from any animals, including but not limited to elephant, walrus, and mammoth.
    Shark products Not allowed Not allowed Google doesn't allow the promotion of shark products, including squalene, fins, liver oil, or cartilage.
    Tiger products Not allowed Not allowed Google doesn't allow the promotion of tiger products, including bones, claws, fur, or skin.
    Whale products Not allowed Not allowed Google doesn't allow the promotion of whale products, including bones, meat, or oil.
    Rhinoceros products Not allowed Not allowed Google doesn't allow the promotion of rhinoceros products, including rhinoceros horns.
    Dolphin products Not allowed Not allowed Google doesn't allow the promotion of dolphin products, including dolphin oil.
    Staghorn and elkhorn coral Not allowed Not allowed Google doesn't allow the promotion of staghorn or elkhorn coral.

    Please note the disallowed examples below:

    Product Category Endangered Species Examples
    Beauty, health, and grocery Dolphin, whale, shark Dietary supplements, cosmetics, food i.e. cooking ingredients, bones, meat or oil,
    Arts, crafts, and souvenirs Ivory from any animals, including but not limited to elephant, walrus, and mammoth; Staghorn and elkhorn coral; tiger, rhinoceros, boar Coral, tusks, teeth, fur, paws, claws
    Clothing, shoes and jewelry Ivory from any animals, including but not limited to elephant, walrus, and mammoth; tiger, shark Fur, belts, bags, accessories, rings, bracelets
    Home and kitchen Ivory from any animals, including but not limited to elephant, walrus, and mammoth. Home accessories, furniture, kitchen utensils

    Fake Documents

    What's the policy?

    Google Shopping doesn't allow the promotion of fake documents.

    We've created this policy to comply with legal regulations.

    Examples

    Product Listing Allowed? Reason
    Fake IDs Not allowed Not allowed Google doesn't allow the promotion of fake IDs, including ID cards, photo IDs, and novelty IDs.
    Fake invoices Not allowed Not allowed Google doesn't allow the promotion of fake invoices.
    New identity or create a new identity Not allowed Not allowed Google doesn't allow the promotion of services to create a new identity.
    Fake passports Not allowed Not allowed Google doesn't allow the promotion of fake passports.
    Fake social security cards Not allowed Not allowed Google doesn't allow the promotion of fake social security cards.
    Fake immigration papers Not allowed Not allowed Google doesn't allow the promotion of fake immigration papers.
    Fake degrees and diplomas Not allowed Not allowed Google doesn't allow the promotion of fake degrees or diplomas.
    Fake birth certificates Not allowed Not allowed Google doesn't allow the promotion of fake birth certificates.
    Fake doctor notes Not allowed Not allowed Google doesn't allow the promotion of fake doctor notes.
    Fake noble titles Not allowed Not allowed Google doesn't allow the promotion of fake noble titles, such as Duke and Duchess, Marquess and Marchioness, Earl and Countess, Viscount and Viscountess, Baron and Baroness (Lord and Lady of Parliament in Scotland), Knighthoods, and Baronets.
    Noble titles Allowed Allowed Google allows noble titles such as Lordships of the Manor and Scottish Feudal Baronies with special approval.

    Financial or Other Related Products

    What's the policy?

    Google Shopping doesn’t allow the promotion of cash disbursements; money orders; traveler’s checks; precious metal bullion, stocks, bonds, or related financial products; stored value cards; discount currencies or currency exchange.

    We've created this policy to protect our users and comply with legal regulations.

    Examples

    Product Listing Allowed? Reason
    Currency exchange Not allowed Not allowed Google doesn’t allow the promotion of currency exchange.
    Precious metal bullion Not allowed Not allowed Google doesn’t allow the promotion of precious metal bullion such as gold and silver bars or coins.
    Stocks, bonds, or related financial products Not allowed Not allowed Google doesn’t allow the promotion of stocks, securities, bonds or related financial products.
    Coin collectibles Allowed Allowed Google allows the promotion of coin collections, lots or sets.
    Replica paper money Allowed Allowed Google allows paper money reproductions or replicas if one sided, not the actual size and clearly marked as copy.
    Gift cards Allowed Allowed Google allows the promotion of gift cards with a few restrictions. For more details, review our Gift Cards policy below.

    Gift Cards

    Google Shopping allows the promotion of gift cards with a few restrictions. The following requirements must be met:

    • You should comply with all applicable laws for each country that you are targeting, including, but not limited to, limits on denomination.
    • Only store gift cards that can be used only at a particular store or group of stores are allowed. For example, prepaid gift cards from American Express, Discover, MasterCard, or Visa (that can be used at any store where the brand is accepted) are not allowed.
    • Important information for users such as fees, expiration date, country restrictions, participating stores, and any other limitations must be clearly disclosed on the landing page.
    • Discount gift vouchers or coupons, where spending a minimum amount of money is required to get the discount on particular goods or services, are not allowed.
    • Gift cards that are solely or primarily redeemable for alcohol, endangered species, fireworks, gambling related content, healthcare related products, illegal products, tobacco, or weapons are restricted per each corresponding policy. See our Restricted Products policy for more details.
    • Gift cards must be submitted with the ‘google product category’ value of ‘Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates'.

    Examples

    Product Listing Allowed? Reason
    Prepaid gift cards from American Express, Discover, MasterCard, or Visa brands Not allowed Not allowed Google does not allow the promotion of prepaid gift cards from American Express, Discover, MasterCard, or Visa (that can be used where the brand is accepted). Only store gift cards, which can be used only at a particular store or group of stores, are allowed.
    Paper-based gift certificates Allowed Allowed Google allows the promotion of paper-based gift certificates
    Gift card codes or electronically delivered gift cards Allowed Allowed Google allows the promotion of gift card codes or electronically delivered gift cards.

    Healthcare and Medicine

    What's the policy?

    Google Shopping restricts the promotion of healthcare-related products. We have different requirements for promoting healthcare-related products based on the country you're targeting.

    We've created this policy due to legal regulations and to ensure a positive user experience.

    Prescription drugs

    Google Shopping allows the promotion of prescription drugs in the United States and Canada only. Online pharmacies promoting prescription drugs must be accredited by the National Association of Boards of Pharmacy’s VIPPS program and certified by Google. If you have already been certified by VIPPs, please fill out our online pharmacy application form to be eligible to target prescription drugs to the United States and Canada.

    See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

    Online pharmacies promoting non-prescription products

    While only certified online pharmacies in the United States and Canada are permitted to promote prescription drugs on Google Shopping, online pharmacies in all countries listed below may promote non-prescription drug products on Google Shopping provided they meet the following requirements. Online pharmacies targeting countries that are not listed below may not promote any products on Google Shopping.

    Country Allowed? Details
    Australia Allowed Allowed In Australia, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
    Brazil Allowed Allowed In Brazil, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
    Canada Allowed Allowed (including pet pharmacies) In Canada, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
    Germany Allowed Allowed In Germany, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered in the DIMDI register. Merchants must also be certified by Google.
    Japan Allowed Allowed In Japan, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.
    Netherlands Allowed Allowed In the Netherlands, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register. Merchants must also be certified by Google.
    Sweden Allowed Allowed In Sweden, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.
    United Kingdom Allowed Allowed In the United Kingdom, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
    United States Allowed Allowed (including pet pharmacies) In the United States, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
    Unapproved pharmaceuticals and supplements

    Google Shopping doesn't allow the promotion of certain pharmaceuticals and supplements, irrespective of any claims of legality. Please see a non-exhaustive list of unapproved pharmaceuticals and supplements. Please also refer to the list of additional unapproved item types below.

    Google Shopping doesn't allow the promotion of the following pharmaceuticals and supplements, irrespective of any claims of legality:

    • Anything identified on the non-exhaustive list of prohibited pharmaceuticals and supplements.
    • Products that contain ephedra.
    • DHEA and melatonin products, unless specifically mentioned as allowed in an individual country. Please see the “How does this policy differ from country to country” section for more information.
    • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
    • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
    • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs.
    • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.

    For additional information on the products we monitor under this policy, please visit www.legitscript.com.

    Google Shopping may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.

    Additionally, Google Shopping prohibits sites whose primary purpose is to sell products that claim or imply to be as effective as anabolic steroids, weight-loss drugs, erectile dysfunction drugs, prescription drugs, or controlled substances, irrespective of claims of legality.

    We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:

    • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
    • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
    • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")

    Please see the "How does this policy differ from country to country?" section below for variations of this policy.

    Abortion

    Google Shopping restricts the promotion of abortion-related content, including abortion-inducing drugs. We have different requirements for promoting these products based on the country you’re targeting. Please see below for details about these country requirements. Unless specifically mentioned in the country requirements below, Google Shopping allows the promotion of abortion-related content.

    Google Shopping doesn't allow abortion-related content that uses violent language or gruesome imagery.

    Belgium, Brazil, France, Germany, Mexico, Poland, Russia, Switzerland
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed In these countries, Google doesn’t allow the promotion of abortion and abortion-related products.
    Australia, Italy, India, Spain
    Product Listing Allowed? Details?
    Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed In these countries, Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill.
    United Kingdom
    Product Listing Allowed? Details?
    Abortion-inducing drugs Not allowed Not allowed In this country Google doesn't allow the promotion of abortion-inducing drugs.
    Medical devices

    Google Shopping doesn't allow the promotion of medical devices outside the United States and Canada.

    HIV home tests

    Google Shopping allows the promotion of HIV home tests in the United States only. Google only allows certain HIV home tests that are approved by the United States Food and Drug Administration.

    Secret paternity tests

    Google Shopping doesn't allow the promotion of paternity tests that are advertised as secret.

    How does this policy differ from country to country?

    In addition to the requirements above, there may be further restrictions based on your target country. Click a country below to see additional requirements that you must meet in order for your listings to target that country.

    Australia
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
    DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in Australia.
    Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Australia.
    Belgium
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Belgium.
    Brazil
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Brazil.
    Creatine, L-Carnitine or Carnitine, Polifenol de Alcachofra Not allowed Not allowed Google doesn't allow the promotion of Creatine, L-Carnitine or Carnitine, and Polifenol de Alcachofra in Brazil.
    Canada
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
    Prescription drugs Allowed Allowed Google allows the promotion of prescription drugs (including pet pharmacies) in Canada by online pharmacies who are accredited by the National Association of Boards of Pharmacy VIPPS program and certified by Google.
    DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in Canada.
    Pet prescriptions and pharmacies Allowed Allowed Google allows the promotion of pet pharmacies and pet pharmaceuticals in Canada by online pharmacies who are accredited by the Vet-VIPPS Program and certified by Google.
    Medical devices Allowed Allowed Google allows the promotion of medical devices in Canada.
    France
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in France.
    Paternity tests Not allowed Not allowed Google doesn't allow the promotion of paternity testing services in France. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.
    Germany
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered in the DIMDI register. Merchants must also be certified by Google.
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Germany.
    India
    Product Listing Allowed? Details?
    Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in India.
    Products that promote or enable gender or sex selection Not allowed Not allowed Google doesn't allow products that promote or enable the pre-natal determination of the gender of a child, or pre-conception selection or influence of a child’s sex in India.
    Italy
    Product Listing Allowed? Details?
    Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Italy.
    Japan
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.
    Mexico
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Mexico.
    Dietetic products Not allowed Not allowed Google doesn't allow the promotion of dietetic products or supplements in Mexico.
    Netherlands
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register. Merchants must also be certified by Google.
    Poland
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Poland.
    Russia
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Russia.
    Biologically active additives (BAAs) Allowed Allowed with limitations
    Google allows the promotion of Biologically active additives (BAAs) in Russia but only if the ad includes the following disclaimer: "Не является лекарством".
    Biologically active additives (BAAs)
    Dietary supplements Allowed Allowed with limitations
    Dietary supplements promoted in Russia must be registered in accordance with the law.
    Dietary supplements
    Baby food for children under one year of age, breast milk supplements Allowed Allowed with limitations
    Ads for baby food for children under one year of age, as well as ads for breast milk supplements, must include the following mandatory text: "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев".
    Baby food for children under one year of age, breast milk supplements
    Medical devices Not allowed Not allowed
    Google doesn't allow the promotion in Russia of medical devices and other medical tools and products that require special training.
    Spain
    Product Listing Allowed? Details?
    Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Spain.
    Dietetic products Not allowed Not allowed Google doesn't allow ads or websites that promote weight-loss medical procedures in Spain.
    Google doesn't allow listings or websites that promote weight-loss-related products if they meet any of the following criteria:
    • Claim medicinal properties
    • Promise specific results
    • Use endorsements by individuals, celebrities, or organizations
    Sweden
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.
    Switzerland
    Product Listing Allowed? Details?
    Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Switzerland.
    Turkey
    Product Listing Allowed? Details?
    Dietary supplements Not allowed Not allowed Google doesn’t allow the promotion of dietary supplements in Turkey.
    United Kingdom
    Product Listing Allowed? Details?
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
    Abortion-inducing drugs Not allowed Not allowed Google doesn't allow the promotion of abortion-inducing drugs in the United Kingdom.
    DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in the United Kingdom.
    Teeth whitening products Allowed Allowed with limitations Google doesn't allow teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.
    Clay drinks Not allowed Not allowed Google doesn't allow the following ingestible clay drinks:
    • Fangocur mineral drink
    • Naturally Green 100% bentonite clay
    • Chloe's Beauty Room 100% bentonite clay
    • The Superfood Co. 100% bentonite clay powder
    • Health Leads bentonite clay
    • Scent by Nature Argiletz superfine green clay
    • Seventh wave supplements green clay (French)
    United States
    Product Listing Allowed? Details?
    Prescription drugs Allowed Allowed Google allows the promotion of prescription drugs (including pet pharmacies) in the United States by online pharmacies who are accredited by the National Association of Boards of Pharmacy VIPPS program and certified by Google.
    Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
    DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in the United States.
    Pet prescriptions and pharmacies Allowed Allowed Google allows the promotion of pet pharmacies and pet pharmaceuticals in the United States by online pharmacies who are accredited by the Vet-VIPPS Program and certified by Google.
    Medical devices Allowed Allowed Google allows the promotion of medical devices in the United States.
    HIV home tests Allowed Allowed with limitations Google only allows certain HIV home tests that are approved by the FDA in the United States.

    Human Remains and Body Parts

    What's the policy?

    Google Shopping doesn’t allow product listings for body parts or human remains in any form, which includes but is not limited to organs, bones, skin and any bodily fluids including feces. The only exception that is acceptable to sell on Google Shopping is hair used for wigs.

    We've created this policy based on user experience and legal factors.

    Examples

    Product Listing Allowed? Reason
    Human hair wigs Allowed Allowed Google allows the sale of human hair wigs.
    Real life human skeleton replica Allowed Allowed Google allows the promotion of replicas intended for medical/educational purposes.
    Human Feces Not allowed Not allowed Google does not allow the sale of any bodily fluids or substances.
    Skulls from ancient Indian tribe Not allowed Not allowed Google does not allow the sale of bones or other body parts.

    Illegal Hacking

    What's the policy?

    Google Shopping doesn't allow product listings or websites that promote hacking by providing instructions or equipment to illegally access or tamper with software, servers, cell phones, or websites.

    We've created this policy based on legal factors.

    How does this policy differ from country to country?

    In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

    European Union
    Product listing Allowed? Details
    R4 cards Not allowed Not allowed In the European Union, Google doesn't allow the promotion of R4 cards.

    Examples

    Product Listing Allowed? Reason
    Instructions to illegally access or tamper with software, servers or websites Not allowed Not allowed Google doesn't allow the promotion of instructions or equipment to illegally access or tamper with software, servers or websites.
    Captcha test cracks Not allowed Not allowed Google doesn't allow the promotion of products or services that intend to bypass or "crack" captcha tests.
    Satellite TV copyright modifications Not allowed Not allowed Google doesn't allow the promotion of certain satellite/TV to PC devices, cable descramblers, black boxes and digital cable filters.
    DeCSS, CSS, CPRx Not allowed Not allowed Google doesn't allow the promotion of DeCSS, CSS and CPRx.
    Mod chips Not allowed Not allowed Google doesn't allow the promotion of certain mod chips.
    Phone jammers Not allowed Not allowed Google doesn't allow the promotion of phone jammers.
    Slide cards, HU loaders, HU cards, DSS test cards Not allowed Not allowed Google doesn't allow the promotion of slide cards, HU loaders, HU cards and DSS test cards.
    SS-Pro2, ISO 7816 Programmers, Smart Card programme unloopers Not allowed Not allowed Google doesn't allow the promotion of SS-Pro2, ISO 7816 Programmers, and Smart Card program unloopers.
    Stealth switches Not allowed Not allowed Google doesn't allow the promotion of "stealth switches" for test cards.
    UN-99 devices, DAT devices, blocker devices, DDT devices Not allowed Not allowed Google doesn't allow the promotion of UN-99 devices, DAT devices, blocker devices and DDT devices.
    Phone tapping, phone interception Not allowed Not allowed Google doesn't allow phone tapping, including call interception and call log or text messaging interception.
    Web monitoring software or devices Not allowed Not allowed Google doesn't allow web monitoring devices that collect, log or relay information without the user's knowledge.
    Flash cards Not allowed Not allowed Google doesn't allow the promotion of flash cards and storage devices that are explicitly promoted as an illegal circumvention or pirating device.
    Mobile phone unlocking Allowed Allowed Google allows the promotion of mobile phone unlocking
    TV tuner cards Allowed Allowed Google allows the promotion of TV tuner cards.
    Phone tapping or phone monitoring for children or employees Allowed Allowed Google allows the promotion of phone tapping, phone monitoring and call recording devices marketed specifically for children or employees.
    Phone tapping devices for government agencies Allowed Allowed Google allows the promotion of phone tapping devices targeted to government entities such as law enforcement agencies.
    FTA receivers Allowed Allowed Google allows the promotion of FTA receivers or other FTA hardware. FTA receivers that use illegal encryption technologies aren't allowed.
    Web monitoring software or devices marketed specifically for children or employees Allowed Allowed Google allows the promotion of web monitoring devices marketed specifically for children or employees.

    Immovable Property

    What's the policy?

    Google Shopping doesn’t allow the promotion of immovable property that can’t be shipped and delivered to buyers.

    As mentioned in our shipping policy, please note that the item should be shippable to areas or regions of the U.S. you are targeting. Shipping costs or fees should be clearly disclosed to users.

    We've created this policy based on user experience and legal factors.

    Examples

    Product Listing Allowed? Reason
    Houses, apartments, villas, bungalows, farm lands Not allowed Not allowed Google doesn’t allow the promotion of immovable objects.

    Live Animals

    What's the policy?

    Google Shopping doesn't allow the promotion of live animals.

    We've created this policy based on user feedback, as well as legal factors.

    Examples

    Product Listing Allowed? Reason
    Live animals Not allowed Not allowed Google doesn’t allow the promotion of live animals
    Animal-related products, including food, accessories and informational material Allowed Allowed Google allows the promotion of animal-related products.

    Online Gaming Goods and Currency

    What's the policy?

    Google Shopping doesn't allow product listings or landing pages that promote the sale of online gaming currency or in-game virtual items.

    We've created this policy based on user experience and legal factors.

    Examples

    Product Listing Allowed? Reason
    MMORPG virtual currency Not allowed Not allowed Google doesn't allow the promotion of online game currency or virtual item.
    MMOPRG virtual goods Not allowed Not allowed Google doesn't allow the promotion of in-game virtual goods.
    Hard copy video games Allowed Allowed Google allows the sale of physical games.
    Physical board games based on video games characters Allowed Allowed Google allows the sale of board games based on online/video games.
    Accessories for physical board games Allowed Allowed Google allows the sale of official money or items for board games.

    Stolen Property and Lock Picking Devices

    What's the policy?

    Google Shopping doesn't allow the promotion of stolen property and lock picking devices. This also includes products where the serial number has been removed or altered.

    We've created this policy to protect our users' online safety and to also be in compliance with local laws.

    Examples

    Product Listing Allowed? Reason
    Blank keys Allowed Allowed Google allows the promotion of this product.
    Products where the serial number has been removed or altered Not allowed Not allowed Google doesn't allow the promotion of this product.
    Code grabbing devices Not allowed Not allowed Google doesn't allow the promotion of this product.
    Master keys or stolen keys Not allowed Not allowed Google doesn't allow the promotion of this product.
    Lock picking devices (digital decoders, slim-jims, try-out keys, lock picking sets, etc) Not allowed Not allowed Google doesn't allow the promotion of this product.

    Traffic Devices

    What's the policy?

    Google Shopping doesn't allow the promotion of products that are designed to interfere with the enforcement of traffic laws. While radar detectors are allowed in most countries (see details below), radar jammers and other law evading products aren't allowed.

    We've created this policy due to the legal regulations on the use of these products.

    How does this policy differ from country to country?

    In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

    Belgium, France, Germany, Poland, Switzerland
    Product listing Allowed? Details
    Radar detectors Not allowed Not allowed In these countries, Google doesn't allow the promotion of radar detectors.
    Radar detecting software Not allowed Not allowed In these countries, Google doesn't allow the promotion of software that identifies the location of radars
    Radar detecting databases Not allowed Not allowed In these countries, Google doesn't allow the promotion of databases that identify the location of radars
    United States
    Product listing Allowed? Details
    GPS jammers Not allowed Not allowed In the US, Google doesn't allow the promotion of GPS jammers

    Examples

    Product Listing Allowed? Reason
    Radar detectors Allowed Allowed. State-specific restrictions may apply Google allows the promotion of radar detectors.
    Radar detecting databases Allowed Allowed. State-specific restrictions may apply Google allows the promotion of radar detecting databases.
    Radar jammers, scramblers, diffusers and shifters Not allowed Not allowed Google doesn't allow the promotion of these types of products.
    Laser diffusers, jammers, shifters and scramblers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
    License plate covers and sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.
    Traffic signal changers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
    Photo radars and photo blocker sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.

    Vehicles

    What's the policy?

    Google Shopping does not allow the promotion of motor or sail-powered vehicles designed for transporting people or goods on public roadways, waterway, and airway. Motor powered bicycles are allowed, provided that they do not have a motor-assisted speed of more than 25 km/h (or 15 mph).

    We’ve created this policy due to the legal regulations that exist around the sale of these vehicles and to ensure a positive user experience.

    Examples

    Product Listing Allowed? Reason
    Passenger cars, motorcycles (motorbikes), trucks, mopeds (motor scooters), RVs, motorhome Not allowed Not allowed Google doesn’t allow the promotion of motor-powered road vehicles designed for transporting people or goods on public roadways.
    Motor boats, jet skis, yachts, sailing boats, catamarans Not allowed Not allowed Google doesn’t allow the promotion of motor or sail-powered water vehicles designed for transporting people or goods.
    Passenger planes, helicopters, jet planes, seaplanes Not allowed Not allowed Google doesn’t allow the promotion of motor-powered air vehicles designed for transporting people or goods.
    Vehicle parts or components Allowed Allowed Google allows the promotion of vehicle parts or components.
    Bicycles, go karts, ATVs, skateboards, kick scooters, travel scooters, riding lawn mowers Allowed Allowed Google allows the promotion of road vehicles not designed to be used on public roadways.
    Canoes, kayaks, rowing sculls, racing shells Allowed Allowed Google allows the promotion of water vehicles propelled solely by oars or paddles.

    What can I do if my product listing gets disapproved?

    If your product listing becomes disapproved, the technical contact in your account will receive a notification with a detailed description of the violation and instructions on how to fix them. Please follow the instructions in the email and re-submit your product listing for review.

    You can do that by filling out the form for disapproved data here and chose one of the provided options to get help with your product listing.

    What happens if I violate this policy?

    Google aims to provide the best user experience and data quality in Google Shopping and therefore enforces clear actions against violations both on product listings and websites.

    Product listing disapproval

    Product listings or websites that don't comply with this policy may get disapproved. When a product listing gets disapproved, it won't be able to run until the policy violation is fixed and the data is approved.

    In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. Click on "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

    Preemptive item disapproval

    In addition to automatic item disapprovals, we also perform manual reviews of your product data. If during a manual review we find an item in your account that violates a policy, we'll immediately disapprove it and send you an email asking you to remove it and any other items that violate the policy from your product data. If you don't remove the violating items within a certain timeframe, we'll start disapproving other items in your feed that contain keywords related to the initial policy violation. We call this "preemptive item disapproval," because we err on the side of caution and suspend items based on these related keywords. Preemptive item disapproval allows you to still advertise other products from your account while protecting users from product listings that may violate our policies.

    Example

    If we find a combat knife that violates our weapons policy and you don't remove it from your account within the timeframe specified in our email notification, we will disapprove any other items in your account that could potentially violate the weapons policy, like other kinds of knives, apparel with a knife print, or books about knives.

    Preemptive item disapprovals might not be available for all policies. Egregious or repeat violations may still lead to account suspension rather than preemptive item disapprovals. Violations of multiple policies can result in different instances of preemptive item disapproval occurring at the same time.

    How to fix:

    1. Any item that violates a policy needs to be removed from your product data. Details about the violation are included in the email we sent to your technical contact, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those, too.
    2. Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 days without any additional work on your part. You don't need to request a manual review.
    3. Using the violating items we listed in the email as a reference, consider ways that you can avoid violating this policy in the future, like blocking certain categories, brands, or keywords.

    Account suspension

    In severe cases, an account may get suspended. If this happens, all product listings in the suspended account will stop being shown, and we may no longer accept data from you. Any related accounts may also be permanently suspended. In really severe cases, merchants may also be automatically suspended if attempting to open any new accounts. For most violations, we will send you a warning email detailing the policy violation and give you 7 days to update your product data. You will also see a suspension notification in your Merchant Center account.

    Contact information

    You can contact us by selecting the category related to your question. Select the option to sign in to your Merchant Center account to see all of your contact options.

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