Restricted Products

Alcohol

What's the policy?

Google Shopping restricts the promotion of alcohol-related products.

We have different requirements for promoting these products based on the country you're targeting. Please see “How does this policy differ from country to country” for information about your target country’s requirements.

In all cases where the promotion of alcohol is permitted, the following conditions must be met:

  • Act in compliance with all applicable laws and industry standards for each location that you are targeting.
  • Do not target individuals below the legal drinking age.
  • Do not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing.
  • Do not imply that drinking alcohol provides health or therapeutic benefits.
  • Do not portray excessive drinking in a positive light or feature binge or competition drinking.
  • Do not show alcohol being consumed in conjunction with the operation of machinery or a vehicle of any kind or the performance of any task requiring alertness or dexterity.
  • Do not depict violent or degrading behavior.

Please note that products which are marketed in the same way as alcoholic beverages, regardless of alcohol content, are subject to our alcohol policy. Examples include low-alcohol and non-alcoholic beer and wine, as well as low-alcohol and non-alcoholic cocktails.

Google assigns a family status to all product listings to make sure that they are shown to an appropriate audience. Some content related to alcohol is considered non-family safe. Please make sure to select the appropriate settings in your Google Merchant Center account for your website and/or your product listings to ensure that they are eligible to appear on Google Shopping. For more information on our “adult” or "non-family safe” status please refer to our family status policy.

Family Status Designations

Alcohol-related product Family status
Alcohol-related collectibles, packaging, containers, and accessories such as corkscrews or wine glasses Family safe
Cocktail recipe books Family safe
Alcoholic beverages such as beer, cider, hard alcohol, liquor, sake, wine, sparkling wine and champagne Non-family safe*
Alcohol-making kits Non-family safe

We've created this policy due to legal regulations and also to provide a positive user experience by presenting content that's both age-appropriate and in compliance with local regulations.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Countries Allowed? Details
Australia
Austria
Belgium
Brazil
Canada
Czech Republic
Denmark
France
Germany
Italy
Japan
Netherlands
Mexico
Spain
Sweden
Switzerland
United Kingdom
United States
Allowed Allowed with limitations In these countries, Google allows the promotion of alcohol (including hard alcohol, liquor, beer, wine, champagne, and cider) as long as the requirements outlined above are met.
India
Norway
Poland
Russia
Turkey
Not allowed Not allowed In these countries, Google doesn't allow the promotion of any alcoholic beverages, including hard alcohol, liquor, beer, wine, champagne, or cider.
Casinos and Gambling Equipment

What's the policy?

Google Shopping  restricts the promotion of gambling-related products, including:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards

However Google shopping allows the promotion of physical gambling-related equipment, including:

  • Gambling-related accessories, e.g. poker chips
  • Gambling-related physical items, e.g. poker books/DVD's/Video games for consoles

We've created this policy based on legal factors.

Examples

Product Listing/Website Allowed? Reason
Sites selling roulette tables Allowed Allowed Google allows the promotion of physical gambling-related equipment
Poker-themed video games for consoles Allowed Allowed Google allows the promotion of physical gambling-related equipment
National lottery tickets Not allowed Not allowed Google doesn't allow the promotion of gambling-related products
Endangered Species

What's the policy?

Google Shopping doesn't allow the promotion of products obtained from or the sale of endangered or threatened species.

We've created this policy based on user feedback and legal factors.

Examples

Product Listing Allowed? Reason
Ivory Not allowed Not allowed Google doesn't allow the promotion of ivory from any animals, including but not limited to elephant, walrus, and mammoth.
Shark products Not allowed Not allowed Google doesn't allow the promotion of shark products, including squalene, fins, liver oil, or cartilage.
Tiger products Not allowed Not allowed Google doesn't allow the promotion of tiger products, including bones, claws, fur, or skin.
Whale products Not allowed Not allowed Google doesn't allow the promotion of whale products, including bones, meat, or oil.
Rhinoceros products Not allowed Not allowed Google doesn't allow the promotion of rhinoceros products, including rhinoceros horns.
Dolphin products Not allowed Not allowed Google doesn't allow the promotion of dolphin products, including dolphin oil.
Staghorn and elkhorn coral Not allowed Not allowed Google doesn't allow the promotion of staghorn or elkhorn coral.
Fake Documents

What's the policy?

Google Shopping doesn't allow the promotion of fake documents.

We've created this policy to comply with legal regulations.

Examples

Product Listing Allowed? Reason
Fake IDs Not allowed Not allowed Google doesn't allow the promotion of fake IDs, including ID cards, photo IDs, and novelty IDs.
Fake invoices Not allowed Not allowed Google doesn't allow the promotion of fake invoices.
New identity or create a new identity Not allowed Not allowed Google doesn't allow the promotion of services to create a new identity.
Fake passports Not allowed Not allowed Google doesn't allow the promotion of fake passports.
Fake social security cards Not allowed Not allowed Google doesn't allow the promotion of fake social security cards.
Fake immigration papers Not allowed Not allowed Google doesn't allow the promotion of fake immigration papers.
Fake degrees and diplomas Not allowed Not allowed Google doesn't allow the promotion of fake degrees or diplomas.
Fake birth certificates Not allowed Not allowed Google doesn't allow the promotion of fake birth certificates.
Fake doctor notes Not allowed Not allowed Google doesn't allow the promotion of fake doctor notes.
Fake noble titles Not allowed Not allowed Google doesn't allow the promotion of fake noble titles, such as Duke and Duchess, Marquess and Marchioness, Earl and Countess, Viscount and Viscountess, Baron and Baroness (Lord and Lady of Parliament in Scotland), Knighthoods, and Baronets.
Noble titles Allowed Allowed Google allows noble titles such as Lordships of the Manor and Scottish Feudal Baronies with special approval.
Fireworks

What's the policy?

Google Shopping doesn't allow the promotion of fireworks and pyrotechnic devices.

We've created this policy based on legal factors.

Examples

Product Listing/Website Allowed? Reason
Aerial bombs Not allowed Not allowed Google doesn't allows the promotion of this product.
Booby traps (pull string) Not allowed Not allowed Google doesn't allows the promotion of this product.
Bottle rockets Not allowed Not allowed Google doesn't allows the promotion of this product.
Chasers Not allowed Not allowed Google doesn't allows the promotion of this product.
DayGo bombs Not allowed Not allowed Google doesn't allows the promotion of this product.
Firecrackers Not allowed Not allowed Google doesn't allows the promotion of this product.
Fireworks kits Not allowed Not allowed Google doesn't allows the promotion of this product.
Fountains Not allowed Not allowed Google doesn't allows the promotion of this product.
Roman candles Not allowed Not allowed Google doesn't allows the promotion of this product.
Skyrockets Not allowed Not allowed Google doesn't allows the promotion of this product.
Smoke bombs Not allowed Not allowed Google doesn't allows the promotion of this product.
Sparklers Not allowed Not allowed Google doesn't allows the promotion of this product.
Sparks Not allowed Not allowed Google doesn't allows the promotion of this product.
Torpedoes Not allowed Not allowed Google doesn't allows the promotion of this product.
Model rockets Allowed Allowed Google allows the promotion of this product.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Japan

Product Listing/Website Allowed? Details
Fireworks Allowed Allowed with limitations In Japan, Google allows the promotion of recreational fireworks, as long as they've passed inspections conducted by the Japan Pyrotechnics Association.
Healthcare and Medicine

What's the policy?

Google Shopping restricts the promotion of healthcare-related products. We have different requirements for promoting healthcare-related products based on the country you're targeting.

We've created this policy due to legal regulations and to ensure a positive user experience.

Prescription drugs

Google Shopping allows the promotion of prescription drugs in the United States and Canada only. Online pharmacies promoting prescription drugs must be accredited by the National Association of Boards of Pharmacy’s VIPPS program and certified by Google. If you have already been certified by VIPPs, please fill out our online pharmacy application form to be eligible to target prescription drugs to the United States and Canada.

See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

Online pharmacies promoting non-prescription products

While only certified online pharmacies in the United States and Canada are permitted to promote prescription drugs on Google Shopping, online pharmacies in all countries listed below may promote non-prescription drug products on Google Shopping provided they meet the following requirements. Online pharmacies targeting countries that are not listed below may not promote any products on Google Shopping.

Country Allowed? Details
Australia Allowed Allowed In Australia, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
Brazil Allowed Allowed In Brazil, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
Canada Allowed Allowed (including pet pharmacies) In Canada, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
Germany Allowed Allowed In Germany, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered in the DIMDI register. Merchants must also be certified by Google.
Japan Allowed Allowed In Japan, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.
Netherlands Allowed Allowed In the Netherlands, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register. Merchants must also be certified by Google.
Sweden Allowed Allowed In Sweden, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.
United Kingdom Allowed Allowed In the United Kingdom, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
United States Allowed Allowed (including pet pharmacies) In the United States, Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
Unapproved pharmaceuticals and supplements

Google Shopping doesn't allow the promotion of certain pharmaceuticals and supplements, irrespective of any claims of legality. Please see a non-exhaustive list of unapproved pharmaceuticals and supplements. Please also refer to the list of additional unapproved item types below.

Google Shopping doesn't allow the promotion of the following pharmaceuticals and supplements, irrespective of any claims of legality:

  • Anything identified on the non-exhaustive list of prohibited pharmaceuticals and supplements.
  • Products that contain ephedra.
  • DHEA and melatonin products, unless specifically mentioned as allowed in an individual country. Please see the “How does this policy differ from country to country” section for more information.
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs.
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.

For additional information on the products we monitor under this policy, please visit www.legitscript.com.

Google Shopping may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.

Additionally, Google Shopping prohibits sites whose primary purpose is to sell products that claim or imply to be as effective as anabolic steroids, weight-loss drugs, erectile dysfunction drugs, prescription drugs, or controlled substances, irrespective of claims of legality.

We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:

  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")

Please see the "How does this policy differ from country to country?" section below for variations of this policy.

Abortion

Google Shopping restricts the promotion of abortion-related content, including abortion-inducing drugs. We have different requirements for promoting these products based on the country you’re targeting. Please see below for details about these country requirements. Unless specifically mentioned in the country requirements below, Google Shopping allows the promotion of abortion-related content.

Google Shopping doesn't allow abortion-related content that uses violent language or gruesome imagery.

Belgium, Brazil, France, Germany, Mexico, Poland, Russia, Switzerland
                   
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed In these countries, Google doesn’t allow the promotion of abortion and abortion-related products.
Australia, Italy, India, Spain
               
Product ListingAllowed? Details?
Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed In these countries, Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill.
United Kingdom
               
Product ListingAllowed? Details?
Abortion-inducing drugs Not allowed Not allowed In this country Google doesn't allow the promotion of abortion-inducing drugs.
Pet prescriptions and pharmacies

Google Shopping allows the promotion of pet pharmacies and pet pharmaceuticals in the United States and Canada only. Merchants promoting pet pharmacies and pet pharmaceuticals to the United States and Canada must be accredited by the Vet-VIPPs Program and certified by Google.

Medical devices

Google Shopping allows the promotion of medical devices in the United States and Canada only. Medical devices must be registered with the United States Food and Drug Administration and logged in their database.

HIV home tests

Google Shopping allows the promotion of HIV home tests in the United States only. Google only allows certain HIV home tests that are approved by the United States Food and Drug Administration.

Secret paternity tests

Google Shopping doesn't allow the promotion of paternity tests that are advertised as secret.

How does this policy differ from country to country?

In addition to the requirements above, there may be further restrictions based on your target country. Click a country below to see additional requirements that you must meet in order for your listings to target that country.

Australia
                   
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Pharmacy Guild of Australia or Medicare Australia. Merchants must also be certified by Google.
DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in Australia.
Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Australia.
Belgium
                   
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Belgium.
Brazil
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the National Health Inspection Agency (Agência Nacional de Vigilância Sanitária - ANVISA). Merchants must also be certified by Google.
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Brazil.
Creatine, L-Carnitine or Carnitine, Polifenol de Alcachofra Not allowed Not allowed Google doesn't allow the promotion of Creatine, L-Carnitine or Carnitine, and Polifenol de Alcachofra in Brazil.
Canada
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
Prescription drugs Allowed Allowed Google allows the promotion of prescription drugs (including pet pharmacies) in Canada by online pharmacies who are accredited by the National Association of Boards of Pharmacy VIPPS program and certified by Google.
DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in Canada.
Pet prescriptions and pharmacies Allowed Allowed Google allows the promotion of pet pharmacies and pet pharmaceuticals in Canada by online pharmacies who are accredited by the Vet-VIPPs Program and certified by Google.
Medical devices Allowed Allowed Google allows the promotion of medical devices in Canada.
France
             
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in France.
Paternity tests Not allowed Not allowed Google doesn't allow the promotion of paternity testing services in France. This restriction includes both clinic-based paternity testing services and at-home paternity test kits.
Germany
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered in the DIMDI register. Merchants must also be certified by Google.
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Germany.
India
             
Product ListingAllowed? Details?
Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in India.
Products that promote or enable gender or sex selection Not allowed Not allowed Google doesn't allow products that promote or enable the pre-natal determination of the gender of a child, or pre-conception selection or influence of a child’s sex in India.
Italy
 
Product Listing Allowed? Details?
Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Italy.
Japan
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services as long as they provide a valid license number for their "License for marketing authorization holder." Merchants must also be certified by Google.
Mexico
Product Listing Allowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Mexico.
Dietetic products Not allowed Not allowed Google doesn't allow the promotion of dietetic products or supplements in Mexico.
Netherlands
Product Listing Allowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Registratie en Informatie Beroepsbeoefenaren in de Zorg (RIBIZ) in its BIG register. Merchants must also be certified by Google.
Poland
             
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Poland.
Russia
             
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Russia.
Dietary supplements Not allowed Not allowed Google doesn’t allow the promotion of dietary supplements in Russia.
Spain
             
Product ListingAllowed? Details?
Abortion, abortion-inducing drugs and the “morning after” pill Not allowed Not allowed Google doesn't allow the promotion of abortion, abortion-inducing drugs and the "morning after" pill in Spain.
Dietetic products Not allowed Not allowed Google doesn't allow ads or websites that promote weight-loss medical procedures in Spain.
Google doesn't allow listings or websites that promote weight-loss-related products if they meet any of the following criteria:
  • Claim medicinal properties
  • Promise specific results
  • Use endorsements by individuals, celebrities, or organizations
Sweden
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the Swedish Medical Product Agency. Merchants must also be certified by Google.
Switzerland
             
Product ListingAllowed? Details?
Abortion and abortion-related products Not allowed Not allowed Google doesn’t allow the promotion of abortion and abortion-related products in Switzerland.
Turkey
             
Product ListingAllowed? Details?
Dietary supplements Not allowed Not allowed Google doesn’t allow the promotion of dietary supplements in Turkey.
United Kingdom
             
Product ListingAllowed? Details?
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services if they're registered with the General Pharmaceutical Council (GPhC). Merchants must also be certified by Google.
Abortion-inducing drugs Not allowed Not allowed Google doesn't allow the promotion of abortion-inducing drugs in the United Kingdom.
DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in the United Kingdom.
Teeth whitening products Allowed Allowed with limitations Google doesn't allow teeth whitening products that contain more than 0.1% hydrogen peroxide or chemicals that emit hydrogen peroxide in the United Kingdom.
Clay drinks Not allowed Not allowed Google doesn't allow the following ingestible clay drinks:
  • Fangocur mineral drink
  • Naturally Green 100% bentonite clay
  • Chloe's Beauty Room 100% bentonite clay
  • The Superfood Co. 100% bentonite clay powder
  • Health Leads bentonite clay
  • Scent by Nature Argiletz superfine green clay
  • Seventh wave supplements green clay (French)
United States
             
Product ListingAllowed? Details?
Prescription drugs Allowed Allowed Google allows the promotion of prescription drugs (including pet pharmacies) in the United States by online pharmacies who are accredited by the National Association of Boards of Pharmacy VIPPS program and certified by Google.
Online pharmacies promoting non-prescription drug products Allowed Allowed Google allows non-prescription drug listings from online pharmacies whose websites promote online prescription services (including pet pharmacies) if they are accredited by the National Association of Boards of Pharmacy VIPPS program. Your store’s accreditation can be checked on the NABP website. Merchants must also be certified by Google.
DHEA and melatonin Allowed Allowed Google allows the promotion of DHEA and melatonin in the United States.
Pet prescriptions and pharmacies Allowed Allowed Google allows the promotion of pet pharmacies and pet pharmaceuticals in the United States by online pharmacies who are accredited by the Vet-VIPPs Program and certified by Google.
Medical devices Allowed Allowed Google allows the promotion of medical devices in the United States.
HIV home tests Allowed Allowed with limitations Google only allows certain HIV home tests that are approved by the FDA in the United States.
Human Remains and Body Parts

What's the policy?

Google Shopping doesn’t allow product listings for body parts or human remains in any form, which includes but is not limited to organs, bones, skin and any bodily fluids including feces. The only exception that is acceptable to sell on Google Shopping is hair used for wigs.

We've created this policy based on user experience and legal factors.

Examples

Product Listing Allowed? Reason
Human hair wigs Allowed Allowed Google allows the sale of human hair wigs.
Real life human skeleton replica Allowed Allowed Google allows the promotion of replicas intended for medical/educational purposes.
Human Feces Not allowed Not allowed Google does not allow the sale of any bodily fluids or substances.
Skulls from ancient Indian tribe Not allowed Not allowed Google does not allow the sale of bones or other body parts.
Illegal Drugs

What's the policy?

Google Shopping doesn't allow the promotion of drugs, drug paraphernalia, or aids to pass drug tests. Our policy on drugs covers products that are illegal, as well as some products that may be legal in some countries.

We've created this policy due to the many legal regulations that exist around the sale and use of these products and to ensure a positive user experience.

Examples

Product Listing Allowed? Reason
Drugs Not allowed Not allowed Google doesn't allow substances that can alter the function of the brain to induce unnatural euphoria, or alter reality, such as marijuana, cocaine, magic mushrooms, etc.
Drug paraphernalia, like vaporizers and pipes associated with drug use Not allowed Not allowed Google doesn't allow accessories associated with drug use, such as water pipes, bongs, and vaporizers.
Aids to pass drug tests Not allowed Not allowed Google doesn't allow aids to pass drug tests, such as drug test cleansing.
Products made from hemp Allowed Allowed Google allows the promotion of products made from hemp, such as bags, rope, food, etc. However, these products will be given a non-family safe status.
Accessories that reference drugs Allowed Allowed Google allows the promotion of accessories that reference drugs, such as t-shirts, posters, mugs, etc.
Vaporizers as an aromatherapy device if prompted as a humidifier or aromatherapy device Allowed Allowed Google allows the promotion of vaporizers when promoted as a humidifier or as an aromatherapy device to relieve respiratory symptoms.
Illegal Hacking

What's the policy?

Google Shopping doesn't allow product listings or websites that promote hacking by providing instructions or equipment to illegally access or tamper with software, servers, cell phones, or websites.

We've created this policy based on legal factors.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

European Union

Product listing Allowed? Details
R4 cards Not allowed Not allowed In the European Union, Google doesn't allow the promotion of R4 cards.

Examples

Product Listing Allowed? Reason
Instructions to illegally access or tamper with software, servers or websites Not allowed Not allowed Google doesn't allow the promotion of instructions or equipment to illegally access or tamper with software, servers or websites.
Captcha test cracks Not allowed Not allowed Google doesn't allow the promotion of products or services that intend to bypass or "crack" captcha tests.
Satellite TV copyright modifications Not allowed Not allowed Google doesn't allow the promotion of certain satellite/TV to PC devices, cable descramblers, black boxes and digital cable filters.
DeCSS, CSS, CPRx Not allowed Not allowed Google doesn't allow the promotion of DeCSS, CSS and CPRx.
Mod chips Not allowed Not allowed Google doesn't allow the promotion of certain mod chips.
Phone jammers Not allowed Not allowed Google doesn't allow the promotion of phone jammers.
Slide cards, HU loaders, HU cards, DSS test cards Not allowed Not allowed Google doesn't allow the promotion of slide cards, HU loaders, HU cards and DSS test cards.
SS-Pro2, ISO 7816 Programmers, Smart Card programme unloopers Not allowed Not allowed Google doesn't allow the promotion of SS-Pro2, ISO 7816 Programmers, and Smart Card program unloopers.
Stealth switches Not allowed Not allowed Google doesn't allow the promotion of "stealth switches" for test cards.
UN-99 devices, DAT devices, blocker devices, DDT devices Not allowed Not allowed Google doesn't allow the promotion of UN-99 devices, DAT devices, blocker devices and DDT devices.
Phone tapping, phone interception Not allowed Not allowed Google doesn't allow phone tapping, including call interception and call log or text messaging interception.
Web monitoring software or devices Not allowed Not allowed Google doesn't allow web monitoring devices that collect, log or relay information without the user's knowledge.
Flash cards Not allowed Not allowed Google doesn't allow the promotion of flash cards and storage devices that are explicitly promoted as an illegal circumvention or pirating device.
Mobile phone unlocking Allowed Allowed Google allows the promotion of mobile phone unlocking
TV tuner cards Allowed Allowed Google allows the promotion of TV tuner cards.
Phone tapping or phone monitoring for children or employees Allowed Allowed Google allows the promotion of phone tapping, phone monitoring and call recording devices marketed specifically for children or employees.
Phone tapping devices for government agencies Allowed Allowed Google allows the promotion of phone tapping devices targeted to government entities such as law enforcement agencies.
FTA receivers Allowed Allowed Google allows the promotion of FTA receivers or other FTA hardware. FTA receivers that use illegal encryption technologies aren't allowed.
Web monitoring software or devices marketed specifically for children or employees Allowed Allowed Google allows the promotion of web monitoring devices marketed specifically for children or employees.
Illegal Products

What's the policy?

Google Shopping doesn't allow the promotion of illegal products or products enabling illegal acts.

All products being promoted must clearly comply with all applicable laws and regulations. Whenever there's a question of whether compliance is clear, Google may choose to err on the side of conservative interpretation and have additional restrictions. We aren't interested in promoting products of questionable legality.

We've created this policy to protect our users' online safety and to also be in compliance with local laws.

Examples

Product Listing Allowed? Reason
Illegal drugs Not allowed Not allowed Google doesn't allows the promotion of this product.
Child sexual abuse imagery Not allowed Not allowed Google doesn't allows the promotion of this product.
Manuals, how-to guides, information, or equipment enabling illegal acts Not allowed Not allowed Google doesn't allows the promotion of this product.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

India

Product Listing/Website Allowed? Details
Products that promote or enable dowry requests Not allowed Not allowed In India, Google doesn't allow products that promote or facilitate dowry requests or the offering or sale of dowry. "Dowry" means any property or valuable security given by the bride to the groom for marriage.
Products that promote or enable gender or sex selection Not allowed Not allowed In India, Google doesn't allow products that promote or enable the pre-natal determination of the gender of a child, or pre-conception selection or influence of a child’s sex.
Infant food, milk substitutes, feeding bottles Not allowed Not allowed In India, Google doesn't allow the promotion of infant food, milk substitutes, or feeding bottles.
Immovable Property

What's the policy?

Google Shopping doesn’t allow the promotion of immovable property that can’t be shipped and delivered to buyers.

As mentioned in our shipping policy, please note that the item should be shippable to areas or regions of the U.S. you are targeting. Shipping costs or fees should be clearly disclosed to users.

We've created this policy based on user experience and legal factors.

Examples

Product Listing Allowed? Reason
Houses, apartments, villas, bungalows, farm lands Not allowed Not allowed Google doesn’t allow the promotion of immovable objects.
Live Animals

What's the policy?

Google Shopping doesn't allow the promotion of live animals.

We've created this policy based on user feedback, as well as legal factors.

Examples

Product Listing Allowed? Reason
Live animals Not allowed Not allowed Google doesn’t allow the promotion of live animals
Animal-related products, including food, accessories and informational material Allowed Allowed Google allows the promotion of animal-related products.
Online Gaming Goods and Currency

What's the policy?

Google Shopping doesn't allow product listings or landing pages that promote the sale of online gaming currency or in-game virtual items.

We've created this policy based on user experience and legal factors.

Examples

Product Listing Allowed? Reason
MMORPG virtual currency Not allowed Not allowed Google doesn't allow the promotion of online game currency or virtual item.
MMOPRG virtual goods Not allowed Not allowed Google doesn't allow the promotion of in-game virtual goods.
Hard copy video games Allowed Allowed Google allows the sale of physical games.
Physical board games based on video games characters Allowed Allowed Google allows the sale of board games based on online/video games.
Accessories for physical board games Allowed Allowed Google allows the sale of official money or items for board games.
Tobacco Products

What's the policy?

Google Shopping doesn't allow the promotion of most tobacco or tobacco-related products. The promotion of tobacco or tobacco-related products includes cigarettes, cigars, tobacco pipes, rolling papers, electronic cigarettes, and e-cigarette cartridges.

We've created this policy due to the legal regulations around the sale of these products.

Examples

Product Listing Allowed? Reason
Tobacco Not allowed Not allowed Google doesn't allow the promotion of tobacco.
Cigarettes Not allowed Not allowed Google doesn't allow the promotion of products that contain tobacco, including cigarettes.
Tobacco/cigarette alternatives Not allowed Not allowed Google doesn't allow the promotion of tobacco alternatives or cigarette alternatives, such as cigarettes that contain no tobacco and electronic cigarettes, even if promoted as an aid to quit smoking.
Cigars, cigarillos Not allowed Not allowed Google doesn't allow the promotion of cigars and cigarillos.
Tobacco pipes, rolling papers, vaporizers Not allowed Not allowed Google doesn't allow the promotion of tobacco pipes, rolling papers, and vaporizers.
Products for quitting smoking, such as plasters, patches, gums Allowed Allowed Google allows the promotion of products for quitting smoking, such as plasters, patches, and gum.
Tobacco accessories such as lighters, ashtrays, cigar cutters, etc. Allowed Allowed Google allows the promotion of tobacco accessories such as lighters, ashtrays, cigar cutters, etc.
Traffic Devices

What's the policy?

Google Shopping doesn't allow the promotion of products that are designed to interfere with the enforcement of traffic laws. While radar detectors are allowed in most countries (see details below), radar jammers and other law evading products aren't allowed.

We've created this policy due to the legal regulations on the use of these products.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

Belgium, France, Germany, Poland, Switzerland

Product listing Allowed? Details
Radar detectors Not allowed Not allowed In these countries, Google doesn't allow the promotion of radar detectors.
Radar detecting software Not allowed Not allowed In these countries, Google doesn't allow the promotion of software that identifies the location of radars
Radar detecting databases Not allowed Not allowed In these countries, Google doesn't allow the promotion of databases that identify the location of radars

United States

Product listing Allowed? Details
GPS jammers Not allowed Not allowed In the US, Google doesn't allow the promotion of GPS jammers

Examples

Product Listing Allowed? Reason
Radar detectors Allowed Allowed. State-specific restrictions may apply Google allows the promotion of radar detectors.
Radar detecting databases Allowed Allowed. State-specific restrictions may apply Google allows the promotion of radar detecting databases.
Radar jammers, scramblers, diffusers and shifters Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Laser diffusers, jammers, shifters and scramblers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
License plate covers and sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Traffic signal changers Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Photo radars and photo blocker sprays Not allowed Not allowed Google doesn't allow the promotion of these types of products.
Stolen Property and Lock Picking Devices

What's the policy?

Google Shopping doesn't allow the promotion of stolen property and lock picking devices. This also includes products where the serial number has been removed or altered.

We've created this policy to protect our users' online safety and to also be in compliance with local laws.

Examples

Product Listing Allowed? Reason
Blank keys Allowed Allowed Google allows the promotion of this product.
Products where the serial number has been removed or altered Not allowed Not allowed Google doesn't allow the promotion of this product.
Code grabbing devices Not allowed Not allowed Google doesn't allow the promotion of this product.
Master keys or stolen keys Not allowed Not allowed Google doesn't allow the promotion of this product.
Lock picking devices (digital decoders, slim-jims, try-out keys, lock picking sets, etc) Not allowed Not allowed Google doesn't allow the promotion of this product.
Vehicles

What's the policy?

Google Shopping does not allow the promotion of motor or sail-powered vehicles designed for transporting people or goods on public roadways, waterway, and airway. Motor powered bicycles are allowed, provided that they do not have a motor-assisted speed of more than 25 km/h (or 15 mph).

We’ve created this policy due to the legal regulations that exist around the sale of these vehicles and to ensure a positive user experience.

Examples

Product Listing Allowed? Reason
Passenger cars, motorcycles (motorbikes), trucks, mopeds (motor scooters), RVs, motorhome Not allowed Not allowed Google doesn’t allow the promotion of motor-powered road vehicles designed for transporting people or goods on public roadways.
Motor boats, jet skis, yachts, sailing boats, catamarans Not allowed Not allowed Google doesn’t allow the promotion of motor or sail-powered water vehicles designed for transporting people or goods.
Passenger planes, helicopters, jet planes, seaplanes Not allowed Not allowed Google doesn’t allow the promotion of motor-powered air vehicles designed for transporting people or goods.
Vehicle parts or components Allowed Allowed Google allows the promotion of vehicle parts or components.
Bicycles, go karts, ATVs, skateboards, kick scooters, travel scooters, riding lawn mowers Allowed Allowed Google allows the promotion of road vehicles not designed to be used on public roadways.
Canoes, kayaks, rowing sculls, racing shells Allowed Allowed Google allows the promotion of water vehicles propelled solely by oars or paddles.
Weapons

What's the policy?

Google Shopping doesn't allow the promotion of weapons or devices designed to cause serious harm or injury. The promotion of weapons includes guns, gun parts or hardware, ammunition, bombs, knives, throwing stars, and brass knuckles.

We've created this policy to comply with legal regulations.

How does this policy differ from country to country?

In addition to the requirements above, some countries have further restrictions. Please see the additional country-specific requirements below.

United Kingdom

Product listing Allowed? Details
Stun guns Not allowed Not allowed In the UK, Google doesn't allow the promotion of stun guns

United States

Product listing Allowed? Details
Airsoft guns Allowed Allowed with limitations In the US, Google allows the promotion of airsoft guns in product listing text or as a product on the landing page, as long as the landing page has a disclaimer that guns are required to have the tip (1/4 inch) of the barrel permanently colored in blaze orange

Examples

Product Listing/Website Allowed? Reason
Guns Not allowed Not allowed Google doesn't allow the promotion of guns, such as pistols, rifles, BB guns, sporting guns, air guns, and blow guns.
Gun parts or hardware Not allowed Not allowed Google doesn't allow the promotion of gun parts or hardware, such as clips, magazines, receivers, stocks, barrels, buttplates, grips, mounts, forends, handguards, gun springs, silencers, converters, and gun triggers.
Ammunition Not allowed Not allowed Google doesn't allow the promotion of ammunition, such as blank ammunition and high capacity magazines.
Bombs Not allowed Not allowed Google doesn't allow the promotion of bombs, such as bomb-making equipment, flares, flare launchers, flare guns, non-battery operated receivers for flare guns, and grenades.
Knives Not allowed Not allowed Google doesn't allow the promotion of knives, such as butterfly knives (balisongs), assisted opening knives, gravity assisted knives, and switchblades, in addition to disguised knives, such as air gauge, belt buckle, lipstick case and writing pen knives.
Throwing stars Not allowed Not allowed Google doesn't allow the promotion of throwing knives, including throwing stars.
Brass knuckles Not allowed Not allowed Google doesn't allow the promotion of brass knuckles.
Airsoft guns Allowed Allowed*
Country-specific restrictions apply. See the section above.
Google allows the promotion of airsoft guns.
Stun guns and tasers Allowed Allowed*
Country-specific restrictions apply. See the section above.
Google allows the promotion of stun guns and tasers.
Swords Allowed Allowed Google allows the promotion of this product.
Air blow guns Allowed Allowed Google allows the promotion of this product.
Non-working antique guns Allowed Allowed Google allows the promotion of this product.
Non-working replica guns Allowed Allowed Google allows the promotion of this product.
Battery-operated flare guns Allowed Allowed Google allows the promotion of this product.
Battery-run emergency flares Allowed Allowed Google allows the promotion of this product.
Guns and ammunition books/magazines (reading material) Allowed Allowed Google allows the promotion of this product.
Holsters Allowed Allowed Google allows the promotion of this product.
Paint guns Allowed Allowed Google allows the promotion of this product.
Paintball guns Allowed Allowed Google allows the promotion of this product.
Rifle/gun scopes, scope mounts and laser sights Allowed Allowed Google allows the promotion of this product.
Kitchen knives, utility knives, tactical knives, camping knives Allowed Allowed Google allows the promotion of this product.
Non-weapon hunting accessories and hunting knives Allowed Allowed Google allows the promotion of this product.
Financial or Other Related Products

What's the policy?

Google Shopping doesn’t allow the promotion of cash disbursements; money orders; traveler’s checks; stocks, bonds, or related financial products; stored value cards; discount currencies or currency exchange.

We've created this policy to protect our users and comply with legal regulations.

Examples

Product Listing Allowed? Reason
Currency exchange Not allowed Not allowed Google doesn’t allow the promotion of currency exchange.
Stocks, bonds, or related financial products Not allowed Not allowed Google doesn’t allow the promotion of stocks, securities, bonds or related financial products.
Coin collectibles Allowed Allowed Google allows the promotion of coin collections, lots or sets.
Replica paper money Allowed Allowed Google allows paper money reproductions or replicas if one sided, not the actual size and clearly marked as copy.
Gift cards Allowed Allowed Google allows the promotion of gift cards with a few restrictions. For more details, review our Gift Cards policy below.

Gift Cards

Google Shopping allows the promotion of gift cards with a few restrictions. The following requirements must be met:

  • You should comply with all applicable laws for each country that you are targeting, including, but not limited to, limits on denomination.
  • Only store gift cards that can be used only at a particular store or group of stores are allowed. For example, prepaid gift cards from American Express, Discover, MasterCard, or Visa (that can be used at any store where the brand is accepted) are not allowed.
  • Important information for users such as fees, expiration date, country restrictions, participating stores, and any other limitations must be clearly disclosed on the landing page.
  • Discount gift vouchers or coupons, where spending a minimum amount of money is required to get the discount on particular goods or services, are not allowed.
  • Gift cards that are solely or primarily redeemable for alcohol, endangered species, fireworks, gambling related content, healthcare related products, illegal products, tobacco, or weapons are restricted per each corresponding policy. See our Restricted Products policy for more details.
  • Gift cards must be submitted with the ‘google product category’ value of ‘Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates'.

Examples

Product Listing Allowed? Reason
Prepaid gift cards from American Express, Discover, MasterCard, or Visa brands Not allowed Not allowed Google does not allow the promotion of prepaid gift cards from American Express, Discover, MasterCard, or Visa (that can be used where the brand is accepted). Only store gift cards, which can be used only at a particular store or group of stores, are allowed.
Paper-based gift certificates Allowed Allowed Google allows the promotion of paper-based gift certificates
Gift card codes or electronically delivered gift cards Allowed Allowed Google allows the promotion of gift card codes or electronically delivered gift cards.

What can I do if my product listing gets disapproved?

If your product listing becomes disapproved, the technical contact in your account will receive a notification with a detailed description of the violation and instructions on how to fix them. Please follow the instructions in the email and re-submit your product listing for review.

You can do that by filling out the form for disapproved data here and chose one of the provided options to get help with your product listing.


What happens if I violate this policy?

Google aims to provide the best user experience and data quality in Google Shopping and therefore enforces clear actions against violations both on product listings and websites.

Product listing disapproval

Product listings or websites that don't comply with this policy may get disapproved. When a product listing gets disapproved, it won't be able to run until the policy violation is fixed and the data is approved.

Account suspension

In severe cases, an account may get suspended. If this happens, all product listings in the suspended account will stop being shown, and we may no longer accept data from you. Any related accounts may also be permanently suspended. In really severe cases, merchants may also be automatically suspended if attempting to open any new accounts.


Contact information

For additional questions about this policy, or other related topics, you can visit our FAQ page for the most frequently asked questions. You can also go to our contact page and select the category related to your question to receive assistance.