Seller ratings

Seller ratings on Shopping may be based on one or more of the following sources:

  • Google Customer Reviews: A free programme that collects post-purchase reviews on behalf of merchants.
  • Aggregated performance metrics from Google-led shopping research.
  • Ratings from Google Consumer Surveys: A market research platform that we use to collect data for certain domains and businesses.
  • Shopping reviews for your store domain, which include reviews from various third-party sources and users of Google Search.

We don't modify existing reviews. We connect users with reviews from seller ratings websites. To provide consistent ratings, we re-scale ratings and filter out reviews that Google considers to be untrustworthy or otherwise questionable.

Ratings for your shop may automatically appear without any action required by you. As we develop this programme, we'll continue to enhance and refine our ratings. We expect the number of shops rated on Google to grow as we update this feature.

If you don't yet have reviews for your shop, you can contact any of the following services:

Service Available countries Description

Algeria, Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Belize, Bhutan, Brazil, Burkina Faso, Cameroon, Canada, Chad, Chile, China, Colombia, Costa Rica, Cote d'Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, France, Gabon, Germany, Guatemala, Guyana, Honduras, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kuwait, Libya, Liechtenstein, Luxembourg, Malaysia, Maldives, Mali, Mexico, Morocco, Namibia, the Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Papua New Guinea, Paraguay, the Philippines, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, State of Palestine, Sweden, Switzerland, Taiwan, Thailand, Timor-Leste, Tunisia, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States, Uruguay, Venezuela, Vietnam

A free programme that collects post-purchase reviews on behalf of merchants.

Learn how to sign up for the Google Customer Reviews programme here.

Evaluation by Google
and/or other evaluation partners
Germany, France, the United Kingdom and the United States. These programmes measure and analyse the quality of the shopping experience provided by online retailers.

Google collects data about selected merchants and the shopping experience that they provide.
Review partners See each partner website Google works with all the review partners shown here. Please contact any partner that you'd like to work with directly.

The seller ratings calculation

We want our seller ratings to accurately represent the quality of a seller in a given country. As stated above, we may use a variety of sources to achieve this goal.

Troubleshooting shop ratings

Below are some common issues that you might encounter with seller ratings.

Incorrect ratings

If you've found ratings that you believe to be incorrect, you'll need to contact the site which hosts the ratings to resolve the matter. You can't respond to individual seller reviews through Merchant Center. To respond to a seller review, go to the seller rating website and respond to the seller review. Currently, we don't display merchant responses to seller reviews.

If you believe that seller ratings from a different shop are appearing with your products, make sure that your shop name and registered domain in your Merchant Center account are different from the other shop on the third-party seller rating websites. If this information matches and you're unable to make changes, please contact us to investigate this further.

My seller ratings aren't appearing

Reviews aren't added in real-time, so you may notice a delay between receiving a new review and its addition to your rating. The same is true when a review is removed from a seller rating website. If you notice your reviews have stopped appearing, make sure that the shop name and registered domain match in your Google Merchant Center account and third-party seller rating websites. You can update your shop name and website URL in Merchant Center. Learn more about how to set up your account

For ratings to appear in a particular country, your business needs at least 100 unique seller reviews from the past 12 months. However, we may show ratings for merchants with fewer than 100 reviews if we have enough data from other sources to determine an accurate rating.

How to check if you have a seller rating

To find out if you have a seller rating for a specific country, edit the following URL to replace '' with your homepage URL:

Example URL:

Once that page loads, you'll be able to view information about your shop and its seller rating. Seller rating information will only be available if your site meets the minimum seller rating thresholds. A country selector will allow you to view this information per country. If your website domain varies by country, repeat the above step for each variation.

Note: If Google doesn't have information for your shop or if your shop doesn't meet the minimum seller rating thresholds, a seller ratings page may not load for your homepage. Additionally, an invalid URL value or the wrong homepage may prevent a seller ratings page from loading.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue