Beginner's Guide

Navigate Google Merchant Center

Before you start working with Google Merchant Center, please review this guide:

Dashboard: The Dashboard tab will show you an overview of your account, including:

  • Products Overview: Lets you see how many products are active. Learn more about each product status.
  • Data Feeds: A list of your most-recently updated data feeds, including each data feed's schedule and status.
  • Data Quality: An overview of the largest data quality issues in your account and the percentage of affected offers.
  • Performance: Clicks from your Product Listing Ads campaigns. Note: All click data is based on data available in AdWords and is calculated based on the timezone of your AdWords account. Data is for the previous 30 days. If multiple AdWords accounts are linked to your Merchant Center account, click data will be aggregated from those accounts. Please refer to your linked AdWords account for full reporting on the performance of your ads.

Data Feeds: Where you register and upload data feeds. Learn more about registering data feeds, and read more about uploading data feeds.

Products: Shows you the products in your account, including the display status and click data. Note: All click data is based on data available in AdWords and is calculated based on the timezone of your AdWords account. Data is for the previous 30 days. If multiple AdWords accounts are linked to your Merchant Center account, click data will be aggregated from those accounts. Please refer to your linked AdWords account for full reporting on the performance of your ads. You may also search for a particular product by inputting its id into the search bar and clicking Lookup by id. Click here to read more about the display status of your products

Data Quality: Gives you a summary of possible areas of improvement to your products. Addressing the issues listed may help users find your items more easily.

Settings

  • General: Set your company name, website, contact information, and display settings here. Learn more about General Settings.
  • FTP: Set your FTP username and password here. Learn more about uploading via FTP.
  • Google Cloud Storage: Submit and store your product data securely via Google Cloud Storage, a new cloud-based storage service. Learn more about submitting data via Google Cloud Storage.
  • Tax and Shipping: Create and manage your tax settings and shipping methods. Please also be aware that any tax and shipping attributes on the product level will override these tax and shipping account settings. Learn more about providing tax and shipping.
  • Adwords: Link your Google Merchant Center and Google AdWords accounts here. Please also be aware that you'll also have to input your Google Merchant Center information in Google AdWords to complete the link for locales outside of the US. Learn more about enabling Product Listing Ads.
  • Users: Allow multiple users to access your account. Learn more about multi-user access.