Beginner's Guide

About Google Merchant Center

What is Google Merchant Center?

Google Merchant Center is a tool that helps you to upload your shop and product data to Google and make it available to Google Shopping and other Google services. Learn more about getting started with Google Merchant Center.

What is Google Shopping?

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Google Shopping allows shoppers to quickly and easily find your products on Google. As a seller, Google Shopping offers you the following advantages:

  • Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
  • Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information so that your customers find the relevant items that they're currently looking for.

Google Shopping is currently available in the US, the UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Spain, Switzerland and the Czech Republic.

Learn more about Google Shopping.

What are Shopping ads?

By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.

Shopping ads are currently available in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK and the US. Learn more.

To learn more about creating a Shopping campaign from Merchant Center, please visit our Getting Started Guide.

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